2. Who are they?
What do they value?
What are their concerns?
What do they want to know?
3. Define your value to Clients
Clarify: Problem(s) you solve
Define: Results you produce
Differentiate: What makes you different?
4. Selling Solutions
Be brief, believable, specific
Simple language
Tell a story — focus on results,
not process
5. Get Their Attention
Start conversations
Arouse curiosity
Ask questions
Whet their appetite for more
6. Audio Logo Sample
I cure consultants paralyzed by procrastination.
I show them how to transform the big picture into step by
step actions that move them closer to their goals.
I am working with the owner of a bookkeeping business
to clarify where she is now and where she wants to go.
We will identify and clear the obstacles that have kept
her stuck, then we’ll create step by step action plans that
move her towards her goals.
I help consultants turn ideas into actions. I am Judy
Baker and my business is Completely Creative.
7. Your Audio Logo
I work with ____________(target market)
Who _________ (have these challenges)
I help them get: _____________ (results)
A good example is: ________________
(tell a story that includes all these elements)
My name is _________________________
8. Audio Logo Exercise
2 minutes to create your message
1 minute to present your message
Everyone gets a turn
Stop when you hear the timer
Pass business cards when asked
9. Your Audio Logo
I work with ____________(target market)
Who _________ (have these challenges)
I help them get: _____________ (results)
A good example is: ________________
(tell a story that includes all these elements)
My name is _________________________