A Pinterest Primer for PR Peeps

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Brought to you by Fleishman-Hillard B2E: A quick primer on Pinterest, with an overview of how it's being used by brands to date and ways to integrate it into your PR, Marketing and Branding efforts.

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Pinterest Primer for PR Peeps
F-H B2E
January 5, 2012

For more agency insights, follow us on Twitter @b2ecomm
@lisaweser
@heatherstl
@danikristin

1
60+ years. 80+ offices. Performance. Impact. Results. 1

Meet
Pinterest is…
A. A virtual
pinboard of
things found
on the Web
B. A visual
social network
C. A referral
powerhouse
D. An addiction
E. All of the above
2

Why we should pay attention:
• A Time Magazine Top 50 Website in 2011
• One of the top ten MOST TRAFFICKED social networks
• Target Demographic: Educated, Wealthy, Influential & Female
• $27 million in venture funds
• Growing at a faster rate than Twitter

3

How does it work?
2 Pin It 3 Share It

1 See it 4

What do people pin?
Products they love
Food and Recipes
Fashion
Design
Photography
Videos
How-To Guides
Gadgets
Weddings and Events
Cars
Kid Stuff
Humor
Letterpress
Wish lists 5

Pinterest is a Search Powerhouse

“
is my new
”
7

Pinterest is Driving Site Traffic

“…Pinterest was the second largest
referral for Nesting Place this year (only
Stumble Upon surpassed it.”

“Real Simple: Pinterest Drives
More Traffic For Us Than
Facebook”
8

Early Adopters on Pinterest
Brands Services & Websites

Media & Publications Tastemakers & Bloggers

9

Get started with
It’s invite only for now.
• Go to pinterest.com, request an invite
• Watch for your invite and register

1. Download the browser
plug-in or iPhone app

2. Create a few boards

3. Find your friends

4. Start pinning and repinning

11

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A Pinterest Primer for PR Peeps

1. Pinterest Primer for PR Peeps F-H B2E January 5, 2012 For more agency insights, follow us on Twitter @b2ecomm @lisaweser @heatherstl @danikristin 1 60+ years. 80+ offices. Performance. Impact. Results. 1

2. Meet Pinterest is… A. A virtual pinboard of things found on the Web B. A visual social network C. A referral powerhouse D. An addiction E. All of the above 2

3. Why we should pay attention: • A Time Magazine Top 50 Website in 2011 • One of the top ten MOST TRAFFICKED social networks • Target Demographic: Educated, Wealthy, Influential & Female • $27 million in venture funds • Growing at a faster rate than Twitter 3

4. How does it work? 2 Pin It 3 Share It 1 See it 4

5. What do people pin? Products they love Food and Recipes Fashion Design Photography Videos How-To Guides Gadgets Weddings and Events Cars Kid Stuff Humor Letterpress Wish lists 5

6. Why is Pinterest so owerful? 6

7. Pinterest is a Search Powerhouse “ is my new ” 7

8. Pinterest is Driving Site Traffic “…Pinterest was the second largest referral for Nesting Place this year (only Stumble Upon surpassed it.” “Real Simple: Pinterest Drives More Traffic For Us Than Facebook” 8

9. Early Adopters on Pinterest Brands Services & Websites Media & Publications Tastemakers & Bloggers 9

10. Bringing your brand on “board” Social Media • Dedicate a team and stake your claim! • Integrate with existing Facebook/Twitter/ YouTube and blogger outreach programs Web • Add plug-ins to your .com site • Make your content “pinnable” Word of Mouth • Host a contest: #PinItToWinIt & #PinterestChallenge • Activate employees as brand ambassadors 10

11. Get started with It’s invite only for now. • Go to pinterest.com, request an invite • Watch for your invite and register 1. Download the browser plug-in or iPhone app 2. Create a few boards 3. Find your friends 4. Start pinning and repinning 11

A Pinterest Primer for PR Peeps

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