A Pinterest Primer for PR Peeps

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Brought to you by Fleishman-Hillard B2E: A quick primer on Pinterest, with an overview of how it's being used by brands to date and ways to integrate it into your PR, Marketing and Branding efforts.

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A Pinterest Primer for PR Peeps

  1. Pinterest Primer for PR Peeps F-H B2E January 5, 2012For more agency insights, follow us on Twitter @b2ecomm @lisaweser @heatherstl @danikristin 1 60+ years. 80+ offices. Performance. Impact. Results. 1
  2. MeetPinterest is…A. A virtual pinboard of things found on the WebB. A visual social networkC. A referral powerhouseD. An addictionE. All of the above 2
  3. Why we should pay attention: • A Time Magazine Top 50 Website in 2011 • One of the top ten MOST TRAFFICKED social networks • Target Demographic: Educated, Wealthy, Influential & Female • $27 million in venture funds • Growing at a faster rate than Twitter 3
  4. How does it work? 2 Pin It 3 Share It1 See it 4
  5. What do people pin?Products they loveFood and RecipesFashionDesignPhotographyVideosHow-To GuidesGadgetsWeddings and EventsCarsKid StuffHumorLetterpressWish lists 5
  6. Why is Pinterest so owerful? 6
  7. Pinterest is a Search Powerhouse “ is my new ” 7
  8. Pinterest is Driving Site Traffic “…Pinterest was the second largest referral for Nesting Place this year (only Stumble Upon surpassed it.” “Real Simple: Pinterest Drives More Traffic For Us Than Facebook” 8
  9. Early Adopters on Pinterest Brands Services & Websites Media & Publications Tastemakers & Bloggers 9
  10. Bringing your brand on “board”Social Media• Dedicate a team and stake your claim!• Integrate with existing Facebook/Twitter/ YouTube and blogger outreach programsWeb• Add plug-ins to your .com site• Make your content “pinnable”Word of Mouth• Host a contest: #PinItToWinIt & #PinterestChallenge• Activate employees as brand ambassadors 10
  11. Get started withIt’s invite only for now.• Go to pinterest.com, request an invite• Watch for your invite and register1. Download the browser plug-in or iPhone app2. Create a few boards3. Find your friends4. Start pinning and repinning 11

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