![Food Pattern
MODULECODE AND TITLE:5BE001
ENTREPRENEURIAL CREATIVITY
AND INNOVATION
[Student ID]](https://image.slidesharecdn.com/foodpatternbyslidesgo-211227061728/85/Food-pattern-1-320.jpg)
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Food pattern
- 1. Food Pattern MODULECODE AND TITLE:5BE001 ENTREPRENEURIAL CREATIVITY AND INNOVATION [Student ID]
- 2. Overview of the startup • The Covid-19 breakdown has badly obstructed businesses all over the world • Social isolation features have enforced the public to stay in their houses mostly. • People infected with the virus have to stay in isolation. • For those people there must be a service that can deliver them food at their door steps. • To resolve this social issue, food pattern has decided to deliver them food 24/7.
- 3. Societal Problem and Entrepreneurship The step taken by food pattern is considered to be an entrepreneurship opportunity as it is the development of a new business to solve a major social issue rather than expanding a previous one.
- 4. Scope and Intended Outcome About 42% of the overall food ordering market are now being placed online. The annual growth rate of the food industry is about 3.7%, with the online ordering and food delivering growing at an annual rate of about 15- 20% People also avoid going to narrowed spaces like restaurants, café etc. They prefer to order food online to keep them and their families safe and virus free. Thus, there must be an online platform where people can order food when they are isolated from their family members and everybody else. The scope of this business is to provide people with food services when they have been isolated from all over the world
- 5. Innovative or Creative Aspects of the Enterprise • The business opportunity seized by the food pattern is the most creative and innovative idea so far. • During this pandemic of covid-19, I tis the need of the hour to have an online food delivery service that can provide healthy food to people confined to their homes.
- 6. Targeted Community • The best thing about food pattern business is that it does not have a specific audience. • Everyone needs healthy food three times a day without jeopardizing their health and safety. • Especially the people that are isolated in their homes for 15-20 days. • The cooking enthusiasts that never had an opportunity before.
- 7. Products/Services Services Products • Food products of all kinds including breakfast, brunch, lunch, dinner and beverages. • Online food delivery • service in compliance with • covid-19 safety measures. • A website and a mobile app • for customers to select food • items. • Communication with the • food delivery guy
- 8. Partners • A team of cooks and food experts that can cook healthy meals. • A group of food delivery guys • IT specialists for creating a web portal and a mobile app so the clients can get favorite food. • Advertising team • Stakeholders/ Representatives
- 9. Innovation type The type of innovation opted by food pattern business is the product innovation. Moreover, the innovation configuration on which food pattern founded is disruptive innovation. This is a disruptive innovation since the business targets to implement innovative technological facilities to the present market and generate a virtual restaurant.
- 10. Resources and People Required Resources • Laptop/Desktop computers • Secure internet connection • Web and app maintenance tools • Workspace • Food and cooking supplies People • Cooks/ food experts • Group of delivery boys • HR department • Finance department • Marketing experts
- 11. Location and My Role Location: The online food services of food pattern would initially be hosted in London, Birmingham, Manchester, and Belfast.. These areas have been nominated since they have the maximum number of covid cases and this could aid in reaching the targeted public efficiently My role: My role in this business prospect would be as a project manager.
- 12. Revenue Model For the current free enterprise prospect of delivering the online food amenities in Covid-19 breakdown through food pattern, the commission returns model would be utilized. This specifies that the corporate will charge a commission or payment for offering a food service online.
- 13. Traditional marketing Traditional marketing is less operative than digital marketing but still have the prospect to aid the corporate touch the target viewers to some degree. In this respect, the business could take the ad through posters and announcement into attention. Food patterns can also use electronic media.
- 14. Marketing (Digital) The business could promote its online food facilities in the UK by digital sources. For example, the business could employ social media podiums such as Facebook, Instagram and Twitter for advertising. These social media accounts are widely used in United Kingdom.
- 15. Conclusion • The pandemic of covid-19 has disturbe3d the economy and business corporations all over the world. • The online food delivery service is one of the most expanding businesses throughout the world. • Food pattern is an innovative ands creative business opportunity that can make the most out of the situation.
- 16. Resources Adapting restaurants and food delivery during COVID-19. (n.d.). Food Standards Agency. Retrieved December 17, 2021, from https://www.food.gov.uk/business-guidance/adapting-restaurants-and-food-delivery-during- covid-19 Tajvidi, R., & Tajvidi, M. (2020). The growth of cyber entrepreneurship in the food industry: Virtual community engagement in the COVID-19 era. British Food Journal, 123(10), 3309–3325. https://doi.org/10.1108/BFJ- 06-2020-0559 How to keep your food business going during COVID-19. (n.d.). Deliverect. Retrieved December 17, 2021, from https://www.deliverect.com/en/blog/restaurant-management/how-to-keep-your-food-business-going- during-covid-19 Nasar, A., Akram, M., Safdar, M. R., & Akbar, M. S. (2021). A qualitative assessment of entrepreneurship amidst COVID-19 pandemic in Pakistan. Asia Pacific Management Review. https://doi.org/10.1016/j.apmrv.2021.08.001
Editor's Notes
- The Covid-19 breakdown has badly obstructed businesses all over the world. Social isolation features have enforced the public to stay in their houses mostly. People infected with the virus have to stay in isolation. For those people there must be a service that can deliver them food at their door steps. To resolve this social issue, food pattern has decided to deliver them food 24/7.
- In a covid-19 isolation situation, food supply to the virus infected isolated people is one of the biggest social problem. To solve this issue, food pattern delivers this online food service.
- The scope of this business is to provide people with food services when they have been isolated from all over the world.
- Elbert Einstein once said that there is an opportunity in every difficulty. He also said that opportunity favors prepared and creative minds only. A creatrive mind will always find an innovative idea in every problematic situation.
- The best thing about food pattern business is that it does not have a specific audience. Everyone needs healthy food three times a day without jeopardizing their health and safety. Especially the people that are isolated in their homes for 15-20 days. The cooking enthusiasts that never had an opportunity before and
- The products offered by food pattern is food of various kinds and that’s all. The service offered is the online food delivery service in a short time at the door step of the customer.
- To make any business, successful it needs partners. Food pattern is an online food delivery service based business. Therefore, it needs partners that can make online food business successful. These partners include: a team of cooks and food experts that can cook healthy meals., a group of food delivery guys, IT specialists for creating a web portal and a mobile app so the clients can get favorite food, an advertising team and stakeholders.
- Innovation is the most imperative feature of business projects. Innovation could either be the upgrading in the current invention or procedure, or it might lead to the expansion of a completely different creation or a feasible key to resolve outdated difficulties of the civilization . The type of innovation opted by food pattern business is the product innovation. Moreover, the innovation configuration on which food pattern founded is disruptive innovation.
- For any business, the required resources and workforces is an important parameter. The resources such as laptops, internet connection, food supplies and utensils and a work space is required by food pattern. Similarly, the business also needs chefs, cooks, helpers, delivery guys and marketing and finance experts.
- The selection of location is very important for any business whether it is an online business or a traditional business. A good business location will help the business to get better access of the targeted audience. Food pattern selected the locations where there will be a better opportunity for food delivery services.
- The revenue model of a business provides better growth opportunities to that business. The business opportunity of Food Pattern will use revenue model for its utilization.
- Traditional marketing is one of the old sources of marketing and advertising products and services. Traditional marketing includes traditional sources such as electronic media, newspapers, brochures, posters etc. this type of marketing needs more fiscal sources and is considered to be an outdated source in the present age.
- Digital marketing is one of the strongest source of marketing in this era. People all over the world are using digital sources such as social media. Creating digital campaigns and ads, food pattern can advertise its business efficiently.
- The breakdown of covid-19 created a lot of problems for the business communities. The need of the virtual workspaces and online services has increased in such an emergency. The food pattern business can attract a lot of customers in UK areas where covid-19 has done the largest destruction.