This presentation shows the marketing plan of my proposed app idea "OrgaFresh Foods", the ppt deals with the basic app idea, how it can be marketed without spending much money and many other things.

1. OrgaFresh Foods
Marketing Plan for Android App

2. Marketing Plan
1. Executive Summary
2. Situation Analysis
3. Goal
4. Strategy
5. Tactics
6. Implementation

3. EXECUTIVE SUMMARY
 Agricultural products/agriculture primarily contribute sectors in the country’s Gross
Domestic Product (GDP), That contribution is absolutely low for a sector that employs
about 50 per cent of the country’s population. This is mainly due to the farmers’
inability to generate income from their crops and curb their growing debt.
 Online food ordering is a process of ordering food from a local restaurant or food
cooperative through a webpage or apps using the Pure quality vegetables from farmers
to locate to the nearby Retail/supermarket shops
 Benefiting both the Farmers and Consumers for the buying of fresh quality chemical free
products.
 The Main Idead is to launch a “FREMIUM” verison of the App,Targeting all family
types,especially women and small-medium-large scale farmers.

4. While Researching Organic Foods Applications
Marketplaces, we can divide the android app into
several main categories:
 Shopping apps and Farmers fresh food locators
 Healthy food/goods and recipes
 Connection with the Local Vegetable vendors and
Supermarkets with the brand logo indicating about
the enrichment of organic fresh vegetables.

5. Integrates all Organic Vegetable and Fruits buy apps no
need to download separate apps for each
local/Supermarket according to the Near by location

6. SITUATION ANALYSIS

7. STRENGTH

8. COMPANY OVERVIEW

9. PRODUCT LINE

11. Colloborators
 Trojan Technology
Development Pvt Ltd.
 Race Logistics Pvt Ltd
 Seeds Funds Pvt.Ltd

12.  Farmers
 Poultry ,Apiary and Hatchery owners
 House wives
 Fitness Enthusiasts

13. APPLICATION FEATURES
Seasonal vegetables
and Fruits Availability
Selling option,
Market
Review
Connecting
Supermarket and
Local vendors
Constant
Updates
about the
products

15. The main aim is establish a brand portfolio for the relationship between farmers
and retail supermarkets by building a Application Platform in Smartphones to
popularize the fresh organic veggies and fruits to reach out to the consumers.
 To have 10 Million subscribers in a year after establishing in App-store and
Android platform.
 To Maintain a steady conversion rate of 2-3%
 To strictly serve the purpose for which it has been framed.
 To achieve gross sale of 50 lakhs in the upcoming year.

16.  Target Market
 Value Proportion

17. PRODUCT LINE
CUSTOMER NEEDS THAT WILL BE SERVED BY
THE APP
 Farmers provided with a platform to facilitate smooth
sales by connecting to markets with fair prices
 Fresh Vegetable products made available at fair pricing
 Nutritional value of vegetables/fruits
 Rare Nutritional recipes
 Advice on nutrition based on the customer’s family health
record and along with problems addressed with Natural
farm methodology(PREMIUM)

19. TARGET MARKET
KEY COMPETITORS

20. TARGET MARKET
CONTEXT
 The current Socio-political environmental factors are
in favour of startups, mainly dealing with farmers
 The Economic are also favourable since lot of incentives
are made available for startups.
 Technological factors have a very important bearing
on the entire app infrastructure. With the goal of freemium
being implemented by providing plants and seeds for a
healthier diet to the consumers .

22. TARGET MARKET
To Customers To Colloborators To Company
 Freshness and quality
 Health lifestyle ensured
 Overall, one stop
solution for needs for
farm fresh organic
products and exclusive
organic food style
growth to the consumers
 Very Unique idea which
has immense potential to
to attract more subscribers
 Helps Build Brand-
Equity
 Better Return on
Investments ensured
 Wealth maximization
probable

23. TACTICS
PRODUCTS
Fresh Organic products Available at true and fair
Prices At market by connecting to consumers
SERVICES
Prompt delivery, quality assurance with live
Updates, nutrition related advice, new nutritional
Recipes.

24. BRAND
The Name was selected to depict how the freshness and quality of farms is
Catered directly to home,without the involvement of hideous chains of
Intermediaries.The extension of this,the premium version,is to provide
Health related services.

25. O r g a F r e s h
PRICE
O r g a F r e s h F o o d s i s a “ F R E E M I U M A P P ” w i t h a c l e a r
d i s t i n c t i o n b e t w e e n f r e e a n d p r e m i u m s e r v i c e s
p r o v i d e d . T h e p r i c e R s . 2 0 0 , f o r p r e m i u m v e r s i o n i s f i x e d
a f t e r c o n s i d e r i n g t h e a c t u a l a n d i m p u t e d c o s t s
Frequently visited
customers will be
offered more discounts

26. TO BUILD STRONG
CONNECTION WITH
CONNSUMERS….

27. COMMUNICATION
For Customers and People interested in
business
Social Media Interaction about the products availablity
DISTRIBUTION
All the Distribution correspondence will be through the App

28. IMPLEMENTATION
INFRASTRUCTURE
Integrate all the Supermarket cites
provide secured payment options
Delivery options not confined to a
particular area

29. Get customer reviews after
their delivery.

30. DI CLAIMER
This presentation is created by Venkata Sridhar P, PSG College of Technology, Coimbatore as
a final project during a marketing internship under Prof. Sameer Marthur , IIM Lucknow.