1. PRESENTED BY:-
AWNEESH CHAUHAN
&
LALMANI TRIPATHI
Marketing Mix In Insurance Sector

2. 1.PRODUCT

3. 2.PRICE
Morality – Death In A Particular Area.
Interest Rate – Should Be Higher
Comparison other investment.
Expenses –Cost Of Processing, Agent
Commission, Incentives.

4. 3. PLACE
This component of the marketing mix is related to two
important facets –
Managing The Insurance Personnel
 Locating A Branch. –
factors – accessibility, availability, safety, civic
amenities and facilities, parking facilities.

5. 4.PROMOTION
Advertising through above the line media &
below line.
Social Media- facebook, Orkut, twetter etc.
Incentive To Policyholders
Publicity
Word - Of - Mouth

6. 5.PEOPLE
Strong relationships with intermediaries.
Use Of IT For Efficiency.
Training & development both at the staff
and agent level.

7. 6. PROCESS
The process should be customer friendly .
The speed and accuracy of payment is of
great importance.
The processing method should be easy and
convenient to the customers.
 IT will help in servicing large no. of
customers efficiently and bring down
overheads.

8. 7. PHYSICAL EVIDENCE
Physical evidence refers the total layout of
office.
Uses various intermediaries-UK, retailer like
Marks & Spencer sells insurance products &
RCM in India.
used remote distribution channels such as
telephone or internet so as to reach more
customer. Ex- is UK insurer Direct Line. It
relied on telephone sales and low pricing.