Morality – Death In A Particular Area.
Interest Rate – Should Be Higher
Comparison other investment.
Expenses –Cost Of Processing, Agent
This component of the marketing mix is related to two
important facets –
Managing The Insurance Personnel
Locating A Branch. –
factors – accessibility, availability, safety, civic
amenities and facilities, parking facilities.
Advertising through above the line media &
Social Media- facebook, Orkut, twetter etc.
Incentive To Policyholders
Word - Of - Mouth
Strong relationships with intermediaries.
Use Of IT For Efficiency.
Training & development both at the staff
and agent level.
The process should be customer friendly .
The speed and accuracy of payment is of
The processing method should be easy and
convenient to the customers.
IT will help in servicing large no. of
customers efficiently and bring down
7. PHYSICAL EVIDENCE
Physical evidence refers the total layout of
Uses various intermediaries-UK, retailer like
Marks & Spencer sells insurance products &
RCM in India.
used remote distribution channels such as
telephone or internet so as to reach more
customer. Ex- is UK insurer Direct Line. It
relied on telephone sales and low pricing.