Bharti Airtel is a leading telecommunications services provider in India, with a 22.53% share of the mobile market. It has received several awards and high rankings for quality of service, innovative products, customer experience, and good workplace practices. Some key facts presented are that Bharti Airtel is currently the market leader in India's telecom sector, and it focuses on meeting customer needs through fresh, innovative approaches. The document also provides an overview of Bharti Airtel's performance, awards, market share, and rankings on various reports.

1. Submitted By:-
Prince Gupta
Roll No-464
Sec-ME

3. Awarded as the Best Quality Mobile Network Service Provider, at the 9th National
Telecom Awards 2015 hosted by CMAI.
Ranked 6th in Asia –Pacific and 5th in India in the list of ‘Top 25 Companies for Leaders
Globally in 2014.
Economic Times Telecom Award for the ‘Innovative Product Value Added Service’ and
‘Customer Experience Enhancement’ Category in 2015.
Ranked 10th in the ‘Best Companies to work for’ Category in 2014.
Ranked as the No.1 Service Brand and No.3 in overall ranking in the 2011 annual Brand
Equity’s Most Trusted Brand Survey.
Top Telecom Company for the 4th year in a row at NDTV Profit Business Leadership Award
in 2013.
Ranked 3rd on the ‘Shareholder Returns’ List in the Business Week IT 100 list in 2014.

4. Bharti
Airtel,22.53
Vodafone
Idea
15%
Reliance
13%
BSNL
11%
Aircel
8%
TATA
7%
MTNL/Videoc
on
5%
Currently Bharti Airtel is the market leader of the
sector with a share market of 22.53%, followed by
Vodafone giving him tough competition with a ma
of about 18.19%, the main reason that why this 2
are the mega player of their field because they alw
think in fresh and innovative way about the need
customer and how we want them to feel. They del
they promise and go out of our way to delight the
with a little bit more.

5. Human Resource refer to the workforce within an
organization responsible for performing the tasks given
to them for the purpose of achievement of goals and
objectives of the organization which is possible only
through proper recruitment and selection, providing
proper orientation, training, skill developments,
compensation and benefits, maintaining proper labor
relations and ultimately maintaining safety, welfare and
health concern of employees, which is process of the
human resource management.
Talent acquisition is the process of finding and
acquiring skilled human labor for organizational
needs and to meet any labor requirement. When used
in the context of the recruiting and HR
profession, talent acquisition usually refers to
the talent acquisition department or team within the
Human Resources department.

6. ” Marketing Department is the Revenue to the company but
HR Department is a cost to the company”
1.Recruitment & Selection:-Human resource managers develop strategic solutions to
meet workforce demands and labor force trends. An employment manager actually
oversees the recruitment and selection processes; however, an HR manager is primarily
responsible for decisions related to corporate branding as it relates to recruiting and
retaining talented employees.
2.Training & Development:- It is a planned attempt by an organization to facilitate employee learning
Skill, knowledge,& behaviors, whereas development refers to teaching managers and professional the
both present and future jobs.
3.Employee Relation Ship:- Human resource manager has ultimate responsibility for
preserving the employer-employee relationship through designing an effective employee
relations strategy. An effective employee relations strategy contains specific steps for
ensuring the overall well-being of employees. It also ensures that employees have a safe
working environment, free from discrimination and harassment.

7. 4.Compensation and Benefits:- Human resource managers provide guidance and direction to
compensation and benefits specialists. Within this discipline, human resources managers
develop strategic compensation plans, align performance management systems with
compensation structure and monitor negotiations for group health care benefits. Examples of
human resource manager responsibilities include monitoring Family and Medical Leave Act.
5.Performance Appraisal and Motivation:- It is the specific and formal evaluation of an employee to det
the degree to which the employee is performing his or her job effectively. Whereas manager also provid
to the worker/employee to give their best in the job, as well as provide direction to the efforts
don’t understand the department who leads the organization, who provide Vision, Mission, give direction to th
company who can he be the cost to the company.

8. Network Business Group
Enterprise Business
Consumer Group
Market Operation
Business Center
Business Circle
 Uttar Pradesh
 Upper North(J&K, Haryana, Himachal Pradesh)
 North East
 Rajasthan
 KTN (Kerala, Tamil Nadu)
 Andhra Pradesh
 Delhi/NCR
 Bihar
 West Bengal
 Gujarat
 Maharashtra, Goa
 Madhya Pradesh, Chhattisgarh
 Jharkhand

9. MarketOperation Sourcing
Screening
Telephonic
Interview
Using Job Portal
Mapping
Walk-In-Interview
1.Soucing:-This is the process of finding resume within the
recruitment process. Recruiters, Corporate need to find the
qualified candidate for their open job order.
2.Screening:-The Process Of over viewing the candidate is the
best or not and will able to meet with organization need or
not.
3.Telephonic Interview:-It is the process in which the employer
is allowed to screen candidate on candidate experience,
Qualification, Salary expectation, Position of Work etc.
4.Using Job Portal:-These are the main source area where
both employer and employee meet which each other and
meet with their expectation and need, so that they can work
in future for each other
5.Walk-In-Interview:-A walk-in interview is a job screening
that happens without an appointment or scheduled meeting.
They are common at career fairs and informal meet-and-greet
sessions, and they tend to be relatively short and often consist
of only a few questions.

10. Airtel
RTM
Store
Manger
TSM
BPA
DTH-
Sales
UTM
Distribu
tion
The most common criteria which I look before finalizing an
 Stability
 Communication Skill
 Domain Knowledge
 Current CTC
 Expected CTC
 Notice Period
 Reason for job change
 Current Location

11. Executive
Sr. Executive
Asst. Manger
Manger
Sr.Manger
Executive:-Off Role Candidates
For Rest Of The Post:-On Role Candidates
Anti Poaching Company
 Idea
 Vodafone
 Reliance Jio
Third Party Pay Role
Requirement of Candidate Sector Wise
 FMCG
 FMCD
 Telecom
 Medical (Counter Sales)
 DTH Operation
Sector From Where Bharti Airtel Didn't Hire
Banking Sector
Previous Employee of Bharti Airtel (Not before 2Years)

12. UTM/RTM/TSM Selection Criteria
 What do you mean by channel sales
 What is primary sales/secondary sales/territory sales
 What is ROI
 What is Beat Plan
 What initiative you take for increasing distributer
Distribution Selection Criteria
 Excel
 No Crunching
Business Plan Analysis Selection Criteria
 Annual Operating Plan
 Forecasting
 Business Plan/ Financial Plan
 Operating Expenses/Capital Expenses

13. Question Mark
DTH , IPTV
&
Airtel Business
Stars
Mobile Services
2G,3G,4G
Cash CowsDogs
Fixed Lines
Service
MarketGrowth
Market Share

14. Threat
From
Competitor
Threat of
New
Entrants
Customer
Bargaining
Power
Threat Of
Substitutes
Supplier
Bargaining
Power
Threat From Competitor:- To much of rivalry is there
Industry from TATA, Idea, Reliance, Vodafone.
Customer Bargaining Power:- Mobile Number Portability, L
switching cost
Supplier Bargaining Power:- IBM, ERICSSION
Threat Of Substitutes:- Way2SMS, Whatsapp,Skype,GT
Threat of New Entrants:- Rapid Increasing Technology
Spectrum Availability and Regulatory Issues

15. Market Penetration
 The Airtel Advantage-1p/Min
Call
 Extensive & Increasing Sales &
Distribution Channel
 Lower National & International
Tariff
Product Development
 3G & 4G Network
 M Commerce-m check
 Mobile Application tool for
enterprise
Market Development
 3G Network Implementation in
Sri- Lanka
 Low calling cost to
UK,USA,Canada
Diversification
 Bharti Retail
 Bharti Infra Tel & Tower
 Bharti Tele media Services:-
DTH, IPTV
Broadband
Market
Product

16. Strength
Recognized Globally
Strong New Business
Development team
Oldest telecom player
Weakness
Outsourcing of core
System
Network Coverage
Too much dependent
on domestic market
Opportunity
Low Broadband
Penetration, Rural
Bharti Infratel-Cutting
Down cost in Rural
Threat
Slower adaptation of
3G&4G
Competition
Shortage of Bandwidth
Bharti
Airtel

17. 1. Learn Negotiation/Convincing Skill
2. Learn how to get hidden info out from interviewee(Mapping)
3. Learn how to Gross Question/Tackle the difficult situation
4. Learn how Judge/Manage Stress
1. Beside using Naukri.com, they should also use another web po
2. For recruitment process another medium like Linked-In, Facebook sho
3. They should also hire from consultancy for Big Post
1. Awarded as the best intern
2. Received Summer Internship Offer
3. More than 50 Candidate Shifted from FMCG Company to Telecom Sec
4. 26 Candidate were shortlisted.
5. Worked under Only One Mentor in my whole Internship.

18. At the end I just want to say as working with HR Departm
I realized that it’s is the most important department in th
Organization. Without this department no company can e
“You can take my factory, burn up my building, but give my
I will bring my business right again back and beat you”-Prin