Slides from the #Awarenessinc Webinar with Awareness, Inc. and Cappy Popp of Thought Labs "How Enterprise Marketers Are Keeping Up with Facebook: Understanding the Latest from the Web's Most Powerful Platform"

1. © 2009 Awareness Welcome to today’s #AwarenessInc Webinar! How Enterprise Marketers are Keeping Up with Facebook Presented by: Cappy Popp senior Thought Labs Co-Founder Cappy.popp@thoughtlabs.com | @cappypopp

2. Use the hashtag: #awarenessinc On Twitter Technical Issues? Contact Webex customer support © 2010 Awareness CONFIDENTIAL

4. The pioneer and leader in social marketing software

5. Deployed 200+ communities for some of the world’s biggest brands

6. Partnered with leading digital and interactive agenciesPARTNERS CUSTOMERS

7. © 2010 Awareness CONFIDENTIAL Serious Social Media Marketing for the Enterprise

8. Social Marketing in the Enterprise Product Marketing Manager Product Marketing Manager Corporate Marketing ? ? ? ? Corporate Owned Communities Individuals Consumer Communities © 2010 Awareness CONFIDENTIAL © 2010 Awareness CONFIDENTIAL

10. Manage: Bidirectional information and content exchange

11. Measure: Quantitative data for reporting and metrics

12. Gain Control of your Social Media Programs

13. Centralize your programs

14. Evolve from tactical programs to strategic social media

15. Measure Success for multiple channels and assets© 2010 Awareness CONFIDENTIAL © 2010 Awareness CONFIDENTIAL

16. foursquare Perspectives – Track your brand on foursquare! © 2009 Awareness CONFIDENTIAL http://bit.ly/4sqPerspectives @4sqPerspectives

17. The Next Step Contact us for a demo: mlewis@awarenessnetworks.com @BostonMike http://www.awarenessnetworks.com © 2010 Awareness CONFIDENTIAL

18. Meet With Us! Online Marketing Summit (OMS) Orlando 8/3 & Miami 8/5 © 2010 Awareness CONFIDENTIAL