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Evaluation โ€“ Point 5
How did you attract/address
your audience?
By Avneet Gill
Bright colours โ€“ green
background is different
and stands outโ€ฆ not
typical and tests
conventions of existing
magazines
Masthead โ€“ Stands out to the
reader above the surrounding
tag lines and sell lines
Expression โ€“ Smiling is contagious!
Suggests happiness and
foreshadows how the consumer
will feel once they have read the
magazine
Positive language โ€“
creates a sense of
relaxation to the
reader
Use of numbers and
symbols, not just words โ€“
increasing the likelihood of
the consumer developing
the desire to continue
reading
Powerful language| facts
creating a sense of tension
and drama
Use of different coloured
fonts โ€“ separating
important from the
unimportant
Suggestively provocative โ€“
supporting โ€˜male gazeโ€™
concept
Famous | well known artists
being featured โ€“ eye
catching for passers by
Information about the issue
No direct eye
contact
Minimal features
revealed
VIBE magazine โ€“ my inspiration
โ€˜VIBEโ€™ music magazine followed a typical house-style for their magazine
covers and used simple but classic methods to engage and sustain
audience attention.
- Clear Masthead including many occasions where the artist being
featured on the cover would deliberately be placed in position where
their head would cover up a small part of the title. This technique was
designed to make the consumers and followers feel inclusiveโ€ฆ almost
as part of a club.
- Bright, bold, colours and fonts
- Text never covering up the artists on the cover, or placed in an area
that would distract them
Front Cover
(Draft 2)
Here is my second music
magazine front cover for
โ€˜Renegadeโ€™. This cover is different
because my talent is looking
directly at the camera and the
tag & sell lines are much clearer
here, than in the first cover I
produced.
I have also ensured that the
numbers and symbols are much
clearer and easier to read.
In my personal opinion, as a
consumer of the text, I feel that
the cover itself is more
coordinated and organised than
my previous cover too.
In the next slide I will be
portraying the ways in
which I addressed the
audience directly in
relation to this coverโ€ฆ
Informative
When creating this magazine I ensured
that the date and issue number were
clear for the consumer. One thing that
I learnt when analysing music
magazines such as โ€˜VIBEโ€™ was the lack
of information provided on the cover โ€“
I found some editions with no date or
issue number on the cover โ€“ making
the consumer question the relevance
of the magazine
Descriptive
language โ€“
I ensured that the
dramatic and popular
names of artists stood out
the most. For example the
word โ€˜LOSINGโ€™ creates a
sense of drama โ€“ creating
the urge for the reader to
find out more.
Rule of 3
- Easy to remember for
audience, could be what
they associate the
magazine with and is an
embedded description of
the TA
Thanks for watching!

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AS Media - Evaluation - Point 5

  • 1. Evaluation โ€“ Point 5 How did you attract/address your audience? By Avneet Gill
  • 2. Bright colours โ€“ green background is different and stands outโ€ฆ not typical and tests conventions of existing magazines Masthead โ€“ Stands out to the reader above the surrounding tag lines and sell lines Expression โ€“ Smiling is contagious! Suggests happiness and foreshadows how the consumer will feel once they have read the magazine Positive language โ€“ creates a sense of relaxation to the reader Use of numbers and symbols, not just words โ€“ increasing the likelihood of the consumer developing the desire to continue reading Powerful language| facts creating a sense of tension and drama Use of different coloured fonts โ€“ separating important from the unimportant Suggestively provocative โ€“ supporting โ€˜male gazeโ€™ concept Famous | well known artists being featured โ€“ eye catching for passers by Information about the issue No direct eye contact Minimal features revealed
  • 3.
  • 4.
  • 5. VIBE magazine โ€“ my inspiration โ€˜VIBEโ€™ music magazine followed a typical house-style for their magazine covers and used simple but classic methods to engage and sustain audience attention. - Clear Masthead including many occasions where the artist being featured on the cover would deliberately be placed in position where their head would cover up a small part of the title. This technique was designed to make the consumers and followers feel inclusiveโ€ฆ almost as part of a club. - Bright, bold, colours and fonts - Text never covering up the artists on the cover, or placed in an area that would distract them
  • 6. Front Cover (Draft 2) Here is my second music magazine front cover for โ€˜Renegadeโ€™. This cover is different because my talent is looking directly at the camera and the tag & sell lines are much clearer here, than in the first cover I produced. I have also ensured that the numbers and symbols are much clearer and easier to read. In my personal opinion, as a consumer of the text, I feel that the cover itself is more coordinated and organised than my previous cover too. In the next slide I will be portraying the ways in which I addressed the audience directly in relation to this coverโ€ฆ
  • 7. Informative When creating this magazine I ensured that the date and issue number were clear for the consumer. One thing that I learnt when analysing music magazines such as โ€˜VIBEโ€™ was the lack of information provided on the cover โ€“ I found some editions with no date or issue number on the cover โ€“ making the consumer question the relevance of the magazine Descriptive language โ€“ I ensured that the dramatic and popular names of artists stood out the most. For example the word โ€˜LOSINGโ€™ creates a sense of drama โ€“ creating the urge for the reader to find out more. Rule of 3 - Easy to remember for audience, could be what they associate the magazine with and is an embedded description of the TA