Presentation of VIBE music magazine. Includes analysis of a front cover, a contents page and a double page spread.

1. ‘Vibe’ Magazine Analysis
By Avneet Gill

2. Front Cover Analysis Masthead – This is the name of the
magazine. This title sets out the house-style
of the magazine. The house-style
colours of this issue are pink and black.
As you can see, Kelly’s head is covering
the bottom of the letters ‘I’ & ‘B’. This
creates an exclusive effect as only
people who are aware of ‘Vibe’ will
know what the cover says. Also this
emphasizes the prestigious atmosphere
of the magazine and being in the ‘Vibe’
club itself.
Background – The background of
this magazine is plain white. While
keeping the overall house-style of
the cover, this allows the audience
attention to be directly on the
person on the cover, by making her
stand out. Denotations of this could
be that less is more, allowing the
cover talent to speak for itself.
The main image – This front cover has
used American singer, songwriter and
actress Kelly Rowland who rose to fame
through one of the best selling girl
groups of all time – Destiny’s Child. This
is the magazine’s greatest selling point.
Moreover Kelly appears to be hiding her
cleavage on the cover, and this reflects
male gaze because we make the
assumption that she is nude which feeds
the ideal way that male members of the
audience in particular will look at this
magazine. Kelly is giving the audience
direct eye contact, making the magazine
seem more personal.
The Header – This states ‘ Aint
Nothin’ Sweet’. This fits well
with the main image and
contrasts directly with the ‘pink
and innocent’ house-style. The
idea that nothing is sweet may
have been used to suggest that
the person used as the main
image (in this case Kelly) does
not remain as innocent as she
looks on the cover, in the
content of the magazine. Again
reflecting male gaze as this
makes the audience question
what is not sweet about the
magazine.
Barcode//Magazine price//date
– These features of magazines
are conventional and many
successful magazines have them
located either at the left or right
hand side bottom. These are just
useful information for
consumers and can often be
found in small print.

3. Contents Page of ‘Vibe’ Title of CONTENTS PAGE. As you can
see Vibe magazine has chosen to make
the title of the page unique. The
broken lettering of the word ‘contents’
itself creates a sense of rebelling as it
adds edge to the magazine itself.
Having said this the magazine has still
managed to keep to the overall house-style,
particularly by using the same
font and bold lettering throughout
every aspect of the magazine.
Masthead – Vibe magazine
has outlined and enlarged
the letter V of the front
covers of the magazine. This
deliberate action may have
been used in a symbolic
way, continuously brining
the word ‘Vibe’ back to the
mind of the reader.
Main image – As this contents page that I
have chosen to analyse is that of a
different ‘Vibe’ edition to the Kelly
Rowland issue, features rapper Kanye
West. Again, this is the ideal selling point
and main focus of the contents page
itself. He has a mysterious female arm
wrapped around his upper chest and this
could be used to create an element of
deception. Intriguing passers by and
creating the urge to know more.. by
buying the magazine.
Contents list – The information that
has been provided on the contents
page is just a small snippet of the
actual content inside. The key words
‘Features’ and ‘Fashion’ have been
used n bold font deliberately to
portray that the magazine offers
many features not just music itself,
despite being known as a certified
music magazine.

4. Double Page Spread Analysis
The magazine article has been
separated into two pages with
columns.
Use of quotations
Solange is dressed in bright
colours, attracting the
reader. The use of various
poses could have been used
to portray the different
sides to her personality.
There is no header on this
double page spread, which
suggests that the magazine want
the audience to know who is
being featured without telling
them. This reinforces the
‘secretive club’ idea that I
mentioned at the start of this
presentation and this creates an
element if consistency that has
been used throughout various
issues of Vibe magazines.
The background of this double page
spread is a dull grey colour. This allows
the main image of Solange to stand
out and be the main focus of the
audience attention. This also gives the
page a chic and stylish overall look to
the magazine.
Use of uppercase, bold font and a
splash of colour, makes the article
stand out to the audience. I feel that
the use of colour attracts female
members of the audience in particular

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