Ford Story Social Media Marketing 02
•
0 likes•690 views
Scott Monty of Ford Motor Company presented on Ford's social media strategy. The strategy was to humanize the brand by connecting consumers with Ford employees and each other, providing value. Ford launched accounts on many social media platforms like Facebook, Flickr, Twitter, YouTube and more. The accounts share Ford content, engage users and gain feedback. Ford's social media presence has been effective in humanizing the brand and connecting with enthusiasts.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (8)
Similar to Ford Story Social Media Marketing 02
Similar to Ford Story Social Media Marketing 02 (20)
More from Automotive Social Media Marketing Reputation Management
More from Automotive Social Media Marketing Reputation Management (20)
Recently uploaded
Recently uploaded (20)
Ford Story Social Media Marketing 02
- 1. How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Scott Monty Ford “Zero to 60: Ford’s Social Media Story”
- 2. Zero to 60: Ford’s Social Media Story Scott Monty (@ScottMonty) Global Digital Communications Ford Motor Company (@Ford)
- 5. Common elements of successful companies Great products Great l d leaders
- 6. “Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
- 7. Leadership p
- 8. Ninety percent of social media is just showing up. It’s the other half that’s hard.
- 10. Accessibility
- 11. Transparency
- 12. Authenticity
- 13. Strategy: to humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process.
- 14. Making it happen g pp
- 16. Out on the social web http://facebook.com/ford http://delicious.com/fomoco // / http://flickr.com/FordMotorCompany http://scribd.com/FordMotorCompany http://twitter.com/ford * http://upcoming.org/user/692359 http://autos.yahoo.com/newcars/reviews/ford. html http://youtube.com/ford p y http://youtube.com/fordvideo1
- 17. Now tweeting at: @Ford @F d @FordNews @F dN @FordFiesta @FordTrucks @FordMustang g @FordRacing g @FordDriveGreen @FordLatino @FordCustService @FordTaurus
- 18. Alan Mulally on Twitter
- 22. PlaidNation.com
- 27. Effective?
- 32. What’s next? • Cross-training staff • Rolling it into other functions • G i for the 1% Going f h • Connecting with enthusiasts • Update FordProposals.com • Listening to our community for suggestions
- 33. Twitter: @ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty This presentation is available at: http://slideshare.net/scottmonty
- 35. How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com