Television, print media, digital media, consumer e-commerce, the internet of things : there is no question these once distinct pillars are heading to convergence. But what shape will that take? And what are the critical challenges and where do major opportunities lie? Robert Rasko, founder and CEO of The 614 Group, talked at ATCOM Next about digital advertising and opportunities for growth.

1. ATCOM – ATHENS – MAY 2015
Rob Rasko
CEO and Founder
The 614 Group
Executive Advisor,
International
Strategy - IAB

2. A MAJOR
OPPORTUNITY

3. $50 BILLION

4. €30.2 BILLION

5. $4.4 BILLION

7. But why are we
talking about ad
fraud, viewability
and brand
protection anyhow?

9. 10 years
ago….
America’s #1
Television show with
over
lion weekly households

10. In 2014
America’s #1 show SNF had over
21.5 million weekly

11. Two Top Shows
10 Years apart 30mm vs 21mm
VIEWERS
WHERE DID THE 9 MILLIONS
TV VIEWERS GO?

12. The Majority of TV is bought
on an UPFRONT basis
Buyers spent over$18 Billion
in the US TV upfront market
in 2014

13. THE PLACEMENT MATTERS
THE CONTENT MATTTERS
THE EXPERIENCE MATTERS

14. Consumers want transparency and
choice

15. But in digital
advertisng and online
today some of the wants
of the market are a
still a myth

18. IN A
RELATIONSHIP
SINGLE
P
O
S
T
S
TIME (DAYS) BEFORE/AFTER

19. WE HAVE
TO FIX
THE
DIGITAL
PLUMBING

21. ATCOM – ATHENS – MAY 2015
Rob Rasko
CEO and Founder
The 614 Group
rob@614group.com
THANK YOU