A short presentation showcasing an idea for a product for a local client.

1. Introduction
O.G 10567629

2. Weaknesses
& strengths
of BIBIUM

3. What is
happening
in the
market?
Gaps/needs
identified?
Trends?
Sustainable products
are currently in demand
Bibium needs to update
its current products
Strong online presence
is key

4. Strengths
Economic: Invested in producing good beans instead of
making profit through fair trade bean dumping process
Environmental: sustainable products
Political: involved with “honest coffee’s”, women weaving
donations, ethically sourced coffee, fair prices , honesty,
transparency and marketing innovators
• Addition of Sustainable coffee pods to the company
• Unique packaging and concept
• Environmentally friendly packaging

5. Packaging lacks in
creativity and style
Weaknesses:

6. Low awareness in current
market, compared to other
brands
Weaknesses
Low social media interaction &
followers

7. Competitors

8. The
New
Product

9. Dolce Gusto
Compatible

10. Causes

11. Product
Packaging

12. Competitive Advantage

13. Existing Product Range

14. Cone study

15. Prices for coffee pods

16. Advertising method
• Sampling
• Direct mail

17. Direct mail

18. Reference list
• Bibium. (2019). Our delicious Underdog Fairtrade coffee | Bibium
Coffee Supplies. [online] Available at: https://bibium.com/product-
category/coffee/ [Accessed 3 May 2019].
• Coffee Pod Guru. (2019). Coffee Pod Guru - Reusable Pods and other
coffee/tea products. [online] Available at:
https://coffeepodguru.co.za/?v=79cba1185463&c=1442588f1066
[Accessed 2 May 2019].
• WWF. (2019). We are WWF. [online] Available at:
https://www.wwf.org.uk/ [Accessed 4 May 2019].
• Refugee Action. (2019). Home - Refugee Action. [online] Available at:
https://www.refugee-action.org.uk/ [Accessed 4 May 2019].