New Product Development_Presentation.pptx
•
0 likes•2 views
Bibium is a sustainable coffee company with strengths in its ethical sourcing and environmental packaging. However, it has weaknesses in creativity and style of its packaging as well as low brand awareness and social media presence compared to competitors. To address gaps in the market, Bibium is considering launching a new product line of dolce gusto compatible coffee pods with updated packaging that leverages its competitive advantages of sustainability and fair trade practices.
Report
Share
Report
Share
Recommended
Illy BIO - Marketing plan
Illy Coffee Company: market analysis, roll-out of consumers’ survey, Marketing strategy design for new product line’s launch.
People's Market CSV Analysis -2
The document provides an overview of People's Market, a student-run food co-op at UMass. It discusses PM's history, mission, business model, value propositions, and gaps in creating shared value. It then proposes a shared value solution where PM partners with a local bagel shop to donate unsold bagels and promote a social media campaign to raise awareness about food waste. If implemented, the campaign could help address the problem of 40% of U.S. food being wasted each year while promoting PM's social mission.
Just us cafe
Just Us Cafe is a fair trade business that sells coffee, tea, and other products. It faces increasing competition in the market and needs strategies to attract more customers. Potential solutions include increasing barriers to entry for competitors through franchising or joint ventures. The cafe should also increase its marketing to take advantage of opportunities in the growing ethical products market while addressing threats from competition and substitute products.
Starbucks CSR Project
- The document discusses Starbucks' fair trade coffee campaign and the results of a survey evaluating customer awareness of and attitudes towards the campaign.
- The survey found high awareness but low understanding of how fair trade helps farmers. It also found that most customers perceive the campaign as improving Starbucks' image as a socially responsible brand.
- However, the survey results also showed that few customers report actually purchasing fair trade coffee on a regular basis despite supporting the goals of fair trade.
Green Marketing
Green marketing involves promoting products and services based on their environmental benefits. It focuses on reducing waste and pollution through sustainable production, distribution and disposal of products. The objectives of green marketing are to create awareness about environmental issues, educate customers and avoid resource wastage. Some challenges to green marketing include price sensitivity of consumers and skepticism about claims of environmental friendliness.
Marketing Plan
The document summarizes a marketing plan presentation for a new beverage product called Bubble Buzz. The presentation covers the marketing objectives to create awareness and market share, the company profile, an analysis of the beverage industry and target market, and the marketing mix strategies around product, price, promotion, and place. It also includes financial projections, an implementation plan, and discusses the product's potential for export.
marketting
The document summarizes a marketing plan presentation for a new beverage product called Bubble Buzz. The presentation covers the marketing objectives to create awareness and market share, the company profile, an analysis of the beverage industry and target market, and the marketing mix strategies around product, price, promotion, and place. It also includes financial projections, an implementation plan, and discusses the product's potential for export.
MKT ppt.pptx
Green marketing refers to promoting products and services based on their environmental benefits or reduced environmental impact. It is a strategy used by companies to appeal to consumers who are increasingly concerned about sustainability and the environment. The document discusses the importance, impact, and best practices of green marketing for companies as well as examples of companies like IKEA, Starbucks, and The Body Shop that have successfully implemented green marketing strategies.
Recommended
Illy BIO - Marketing plan
Illy Coffee Company: market analysis, roll-out of consumers’ survey, Marketing strategy design for new product line’s launch.
People's Market CSV Analysis -2
The document provides an overview of People's Market, a student-run food co-op at UMass. It discusses PM's history, mission, business model, value propositions, and gaps in creating shared value. It then proposes a shared value solution where PM partners with a local bagel shop to donate unsold bagels and promote a social media campaign to raise awareness about food waste. If implemented, the campaign could help address the problem of 40% of U.S. food being wasted each year while promoting PM's social mission.
Just us cafe
Just Us Cafe is a fair trade business that sells coffee, tea, and other products. It faces increasing competition in the market and needs strategies to attract more customers. Potential solutions include increasing barriers to entry for competitors through franchising or joint ventures. The cafe should also increase its marketing to take advantage of opportunities in the growing ethical products market while addressing threats from competition and substitute products.
Starbucks CSR Project
- The document discusses Starbucks' fair trade coffee campaign and the results of a survey evaluating customer awareness of and attitudes towards the campaign.
- The survey found high awareness but low understanding of how fair trade helps farmers. It also found that most customers perceive the campaign as improving Starbucks' image as a socially responsible brand.
- However, the survey results also showed that few customers report actually purchasing fair trade coffee on a regular basis despite supporting the goals of fair trade.
Green Marketing
Green marketing involves promoting products and services based on their environmental benefits. It focuses on reducing waste and pollution through sustainable production, distribution and disposal of products. The objectives of green marketing are to create awareness about environmental issues, educate customers and avoid resource wastage. Some challenges to green marketing include price sensitivity of consumers and skepticism about claims of environmental friendliness.
Marketing Plan
The document summarizes a marketing plan presentation for a new beverage product called Bubble Buzz. The presentation covers the marketing objectives to create awareness and market share, the company profile, an analysis of the beverage industry and target market, and the marketing mix strategies around product, price, promotion, and place. It also includes financial projections, an implementation plan, and discusses the product's potential for export.
marketting
The document summarizes a marketing plan presentation for a new beverage product called Bubble Buzz. The presentation covers the marketing objectives to create awareness and market share, the company profile, an analysis of the beverage industry and target market, and the marketing mix strategies around product, price, promotion, and place. It also includes financial projections, an implementation plan, and discusses the product's potential for export.
MKT ppt.pptx
Green marketing refers to promoting products and services based on their environmental benefits or reduced environmental impact. It is a strategy used by companies to appeal to consumers who are increasingly concerned about sustainability and the environment. The document discusses the importance, impact, and best practices of green marketing for companies as well as examples of companies like IKEA, Starbucks, and The Body Shop that have successfully implemented green marketing strategies.
GREEN MARKETING.pptx
1) Green Marketing.
2) Contents :-
Introduction - 3
Meaning - 4
Importance - 5,6,7,8.
Benefits - 9
Advantages - 10
Marketing Mix - 11,12
Reasons For Adopting Green Marketing - 13
Challenges - 14
Examples - 15
marketting
The document summarizes a marketing plan presentation for a new beverage product called Bubble Buzz. The presentation covers the marketing objectives to create awareness and market share, the company profile, an analysis of the beverage industry and target market, and the marketing mix strategies around product, price, promotion, and place. It also includes financial projections, an implementation plan, and discusses the product's potential for export.
Green Marketing
Green marketing involves promoting products and services that are environmentally friendly. It became popular in the 1990s as organizations and governments sought to protect the environment from issues like global warming. Green products make up about $26 billion in annual sales in the US currently. The benefits of green marketing include healthier and more sustainable products, while complications include the high costs and difficulties of developing truly eco-friendly options. Overall, green marketing provides consumer satisfaction through environmentally-safe products without polluting the planet and raises awareness of environmental issues.
cafe coffee day
Café Coffee Day is India's largest coffee chain with over 1400 cafés across 200 cities. It pioneered the café culture in India and sees growing demand from the young population. CCD targets youth aged 15-35 and sees 57% of customers in this segment. It aims to expand its network of cafés to smaller towns. Competitors include Starbucks, Barista and local coffee shops but CCD maintains the largest market share. The presentation provides analysis of CCD's business model and strategies through frameworks like SWOT, PESTEL, Porter's Five Forces and marketing mix. Suggestions are given to cultivate coffee aficionados and improve customer experience.
HSBC intra FBS Round one
Murdock Farms, a social business in Nepal, was facing challenges meeting sales expectations in the roasted coffee market due to competition from established brands. The document provides advice to Murdock Farms to instead focus on selling unroasted premium quality coffee to leading roasters, avoiding direct competition. It also suggests establishing a supply chain for regular quality roasted coffee targeting the moderate market in Hong Kong to engage more farmers and have a bigger social impact. Maps out the business model and timeline to implement these new strategies.
Starbucksbusiness Plan Final 090223123940 Phpapp01
Starbucks aims to be the premier purveyor of high quality coffee while maintaining its values as it grows. It was founded in 1971 in Seattle's Pike Place Market and went public in 1992. Starbucks focuses on customer orientation, employees, and customization. It has high brand recognition and customers with disposable income. While the domestic market is saturated, international markets offer growth opportunities. Starbucks differentiates itself through its variety of products and customers' in-store experience. It charges a premium price and sees its stores as a third place beyond home and work.
Marketing Sem002 Gp C
This document provides a marketing plan presentation for a new chocolate brand targeting mainland Chinese female travelers in Hong Kong. It includes an analysis of the external environment, opportunities and threats, competitor analysis of Godiva, objectives to gain 5% market share and become a famous brand. Marketing mix strategies are proposed, including positioning as a luxury brand, developing organic and low-fat product lines, promotional partnerships with hotels, and forecasts of sales and expenses. Marketing controls including customer feedback and corrective actions are also discussed.
FINAL MCP - PROJECT VEGGIES
Olive Tree Consulting conducted market research and analysis to develop a marketing strategy for Margarita Dima's new vegetable company. They administered questionnaires to 537 people to understand Greek consumers' dietary habits, perceptions of bio vs conventional vegetables, and preferences regarding product attributes. Olive Tree also conducted focus groups and analyzed the Greek agricultural market. They identified the target audience as quality-focused consumers who shop at delicatessens and bio stores. Olive Tree developed recommendations for branding, positioning, pricing, distribution, and promotion to help Margarita Dima successfully launch her new vegetable company.
STARBUCKS - STRATEGIC MANAGEMENT
All aspect of strategic management of Stabucks.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
Marketing Case Competion Case slides 2024
The document provides a business plan summary for launching a new coffee brand called Prantar in Bangladesh. It outlines that the total addressable market for coffee in Bangladesh is 45 million people, with 18 million in urban areas comprising the serviceable available market. The target customer segments are millennials, young professionals, workers, enthusiasts, and students. The branding strategy aims to connect with Bangladeshi roots and culture while offering a modern coffee experience. The marketing plan includes launch events, social media campaigns, influencer partnerships, and ongoing loyalty programs. Initial financial projections estimate total branding and promotion costs between 420,000-1,385,000 BDT. Key performance indicators and continuous monitoring are proposed to track success.
Target: Going Green
The document proposes an in-store advertising campaign to increase customer awareness of Target's sustainability efforts such as recycling programs. It presents research showing customers are unaware of these initiatives. The recommendations include promoting reusable bags, relocating recycling bins, developing educational materials, and offering incentives for purchasing green products to boost sales and brand image.
Marketing Management Project- Product Bijili Coffee
This document provides information on Bijili, an Indian coffee company. It summarizes Bijili's target markets as students, working professionals who drink coffee twice daily, and niche populations like older adults and diabetics. It outlines Bijili's product varieties, affordable pricing strategy, and distribution through exclusive dealers and franchises. The summary highlights Bijili's strengths as a healthier coffee option with varieties for niche groups, and opportunities in tying with corporates and appealing to health-conscious consumers, but also acknowledges its weakness as a new brand compared to established competitors.
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Coffee Bean Company Overview
Analyzing the internal and external environment
Strength and Weakness
Business Level and Corporate Level Strategies
Benjamin Mascioli - Five Changes to Be Made at Starbucks
The document proposes 5 changes to be made at Starbucks: 1) Purchase coffee at 25% above commodity price by 2027 to stabilize prices for farmers; 2) Develop a specialty-grade robusta strain to offset potential loss of arabica from climate change; 3) Partner with sustainable dairy farmers certified by Real California Milk; 4) Highlight non-dairy drink specials in marketing to drive revenue; 5) Rollout customer preference profiles in the Starbucks Mobile app to personalize the ordering experience.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...
Green marketing involves developing and promoting products and services in an environmentally friendly way. It can help build a company's image and satisfy customer demand for sustainable options. However, there are also challenges to green marketing, such as higher costs and lack of consumer awareness. Authentic green marketing that avoids greenwashing can help drive long-term growth while addressing environmental issues.
Sales and marketing in a down market
Sales and marketing in a down market - How to sell value not price. This slide show focuses on selling the intrinsic value of niche and luxury brands rather than discounting.
Starbucks competitive analysis, dec 2017
Which are the opportunities and threats in Starbucks external environment?
Which are the strategic capabilities, which Starbucks could leverage to enter the tea market?
Keurig
Keurig is looking to expand into the at-home coffee brewing market after establishing dominance in the office coffee service market with its single-cup brewing system. Its current plan involves introducing a second portion pack size, paying greater attention to brewer pricing, using direct marketing and leveraging existing partnerships with office distributors. However, this plan faces limitations from a lack of marketing resources and potential new competitors entering the market. Suggested strategies include returning to a single portion size, using a premium pricing strategy for the brewer, setting appropriate cup pricing, pursuing initial direct online sales followed by traditional retail partnerships, and promoting the brand through product demonstrations, referrals and building brand awareness.
Starbucks
Starbucks was established in 1971 in Seattle, Washington and is famous for its high-quality coffee beans and stylish cafes. It has grown to over 20,000 stores worldwide selling coffee drinks, teas, pastries and coffee beans. Starbucks aims to be the premier purveyor of fine coffee while maintaining its principles as it grows. It focuses on environmental leadership, high product quality, and creating a third place experience for customers through its cafes. While Starbucks was highly successful in the past, it faced revenue declines in 2009 which led to adjustments like store reductions and increased promotions. Moving forward, Starbucks is looking to penetrate new markets in Asia and continue innovating its customer experience.
Pom ppt group 6
Marketing teams should focus on transparency, trust and customer welfare. Unethical practices like deception, exaggeration and manipulation should be avoided. Policies around privacy, security and responsible advertising need to be strengthened. Overall, the goal of marketing should be satisfying real customer needs in a sustainable and socially responsible manner.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
More Related Content
Similar to New Product Development_Presentation.pptx
GREEN MARKETING.pptx
1) Green Marketing.
2) Contents :-
Introduction - 3
Meaning - 4
Importance - 5,6,7,8.
Benefits - 9
Advantages - 10
Marketing Mix - 11,12
Reasons For Adopting Green Marketing - 13
Challenges - 14
Examples - 15
marketting
The document summarizes a marketing plan presentation for a new beverage product called Bubble Buzz. The presentation covers the marketing objectives to create awareness and market share, the company profile, an analysis of the beverage industry and target market, and the marketing mix strategies around product, price, promotion, and place. It also includes financial projections, an implementation plan, and discusses the product's potential for export.
Green Marketing
Green marketing involves promoting products and services that are environmentally friendly. It became popular in the 1990s as organizations and governments sought to protect the environment from issues like global warming. Green products make up about $26 billion in annual sales in the US currently. The benefits of green marketing include healthier and more sustainable products, while complications include the high costs and difficulties of developing truly eco-friendly options. Overall, green marketing provides consumer satisfaction through environmentally-safe products without polluting the planet and raises awareness of environmental issues.
cafe coffee day
Café Coffee Day is India's largest coffee chain with over 1400 cafés across 200 cities. It pioneered the café culture in India and sees growing demand from the young population. CCD targets youth aged 15-35 and sees 57% of customers in this segment. It aims to expand its network of cafés to smaller towns. Competitors include Starbucks, Barista and local coffee shops but CCD maintains the largest market share. The presentation provides analysis of CCD's business model and strategies through frameworks like SWOT, PESTEL, Porter's Five Forces and marketing mix. Suggestions are given to cultivate coffee aficionados and improve customer experience.
HSBC intra FBS Round one
Murdock Farms, a social business in Nepal, was facing challenges meeting sales expectations in the roasted coffee market due to competition from established brands. The document provides advice to Murdock Farms to instead focus on selling unroasted premium quality coffee to leading roasters, avoiding direct competition. It also suggests establishing a supply chain for regular quality roasted coffee targeting the moderate market in Hong Kong to engage more farmers and have a bigger social impact. Maps out the business model and timeline to implement these new strategies.
Starbucksbusiness Plan Final 090223123940 Phpapp01
Starbucks aims to be the premier purveyor of high quality coffee while maintaining its values as it grows. It was founded in 1971 in Seattle's Pike Place Market and went public in 1992. Starbucks focuses on customer orientation, employees, and customization. It has high brand recognition and customers with disposable income. While the domestic market is saturated, international markets offer growth opportunities. Starbucks differentiates itself through its variety of products and customers' in-store experience. It charges a premium price and sees its stores as a third place beyond home and work.
Marketing Sem002 Gp C
This document provides a marketing plan presentation for a new chocolate brand targeting mainland Chinese female travelers in Hong Kong. It includes an analysis of the external environment, opportunities and threats, competitor analysis of Godiva, objectives to gain 5% market share and become a famous brand. Marketing mix strategies are proposed, including positioning as a luxury brand, developing organic and low-fat product lines, promotional partnerships with hotels, and forecasts of sales and expenses. Marketing controls including customer feedback and corrective actions are also discussed.
FINAL MCP - PROJECT VEGGIES
Olive Tree Consulting conducted market research and analysis to develop a marketing strategy for Margarita Dima's new vegetable company. They administered questionnaires to 537 people to understand Greek consumers' dietary habits, perceptions of bio vs conventional vegetables, and preferences regarding product attributes. Olive Tree also conducted focus groups and analyzed the Greek agricultural market. They identified the target audience as quality-focused consumers who shop at delicatessens and bio stores. Olive Tree developed recommendations for branding, positioning, pricing, distribution, and promotion to help Margarita Dima successfully launch her new vegetable company.
STARBUCKS - STRATEGIC MANAGEMENT
All aspect of strategic management of Stabucks.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
Marketing Case Competion Case slides 2024
The document provides a business plan summary for launching a new coffee brand called Prantar in Bangladesh. It outlines that the total addressable market for coffee in Bangladesh is 45 million people, with 18 million in urban areas comprising the serviceable available market. The target customer segments are millennials, young professionals, workers, enthusiasts, and students. The branding strategy aims to connect with Bangladeshi roots and culture while offering a modern coffee experience. The marketing plan includes launch events, social media campaigns, influencer partnerships, and ongoing loyalty programs. Initial financial projections estimate total branding and promotion costs between 420,000-1,385,000 BDT. Key performance indicators and continuous monitoring are proposed to track success.
Target: Going Green
The document proposes an in-store advertising campaign to increase customer awareness of Target's sustainability efforts such as recycling programs. It presents research showing customers are unaware of these initiatives. The recommendations include promoting reusable bags, relocating recycling bins, developing educational materials, and offering incentives for purchasing green products to boost sales and brand image.
Marketing Management Project- Product Bijili Coffee
This document provides information on Bijili, an Indian coffee company. It summarizes Bijili's target markets as students, working professionals who drink coffee twice daily, and niche populations like older adults and diabetics. It outlines Bijili's product varieties, affordable pricing strategy, and distribution through exclusive dealers and franchises. The summary highlights Bijili's strengths as a healthier coffee option with varieties for niche groups, and opportunities in tying with corporates and appealing to health-conscious consumers, but also acknowledges its weakness as a new brand compared to established competitors.
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Coffee Bean Company Overview
Analyzing the internal and external environment
Strength and Weakness
Business Level and Corporate Level Strategies
Benjamin Mascioli - Five Changes to Be Made at Starbucks
The document proposes 5 changes to be made at Starbucks: 1) Purchase coffee at 25% above commodity price by 2027 to stabilize prices for farmers; 2) Develop a specialty-grade robusta strain to offset potential loss of arabica from climate change; 3) Partner with sustainable dairy farmers certified by Real California Milk; 4) Highlight non-dairy drink specials in marketing to drive revenue; 5) Rollout customer preference profiles in the Starbucks Mobile app to personalize the ordering experience.
Presentation on Green Marketing and eco-friendly products|Can marketing reall...
Green marketing involves developing and promoting products and services in an environmentally friendly way. It can help build a company's image and satisfy customer demand for sustainable options. However, there are also challenges to green marketing, such as higher costs and lack of consumer awareness. Authentic green marketing that avoids greenwashing can help drive long-term growth while addressing environmental issues.
Sales and marketing in a down market
Sales and marketing in a down market - How to sell value not price. This slide show focuses on selling the intrinsic value of niche and luxury brands rather than discounting.
Starbucks competitive analysis, dec 2017
Which are the opportunities and threats in Starbucks external environment?
Which are the strategic capabilities, which Starbucks could leverage to enter the tea market?
Keurig
Keurig is looking to expand into the at-home coffee brewing market after establishing dominance in the office coffee service market with its single-cup brewing system. Its current plan involves introducing a second portion pack size, paying greater attention to brewer pricing, using direct marketing and leveraging existing partnerships with office distributors. However, this plan faces limitations from a lack of marketing resources and potential new competitors entering the market. Suggested strategies include returning to a single portion size, using a premium pricing strategy for the brewer, setting appropriate cup pricing, pursuing initial direct online sales followed by traditional retail partnerships, and promoting the brand through product demonstrations, referrals and building brand awareness.
Starbucks
Starbucks was established in 1971 in Seattle, Washington and is famous for its high-quality coffee beans and stylish cafes. It has grown to over 20,000 stores worldwide selling coffee drinks, teas, pastries and coffee beans. Starbucks aims to be the premier purveyor of fine coffee while maintaining its principles as it grows. It focuses on environmental leadership, high product quality, and creating a third place experience for customers through its cafes. While Starbucks was highly successful in the past, it faced revenue declines in 2009 which led to adjustments like store reductions and increased promotions. Moving forward, Starbucks is looking to penetrate new markets in Asia and continue innovating its customer experience.
Pom ppt group 6
Marketing teams should focus on transparency, trust and customer welfare. Unethical practices like deception, exaggeration and manipulation should be avoided. Policies around privacy, security and responsible advertising need to be strengthened. Overall, the goal of marketing should be satisfying real customer needs in a sustainable and socially responsible manner.
Similar to New Product Development_Presentation.pptx (20)
Starbucksbusiness Plan Final 090223123940 Phpapp01
Starbucksbusiness Plan Final 090223123940 Phpapp01
Marketing Management Project- Product Bijili Coffee
Marketing Management Project- Product Bijili Coffee
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Benjamin Mascioli - Five Changes to Be Made at Starbucks
Benjamin Mascioli - Five Changes to Be Made at Starbucks
Presentation on Green Marketing and eco-friendly products|Can marketing reall...
Presentation on Green Marketing and eco-friendly products|Can marketing reall...
Recently uploaded
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsFuture-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameMastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Recently uploaded (20)
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
New Product Development_Presentation.pptx
- 3. What is happening in the market? Gaps/needs identified? Trends? Sustainable products are currently in demand Bibium needs to update its current products Strong online presence is key
- 4. Strengths Economic: Invested in producing good beans instead of making profit through fair trade bean dumping process Environmental: sustainable products Political: involved with “honest coffee’s”, women weaving donations, ethically sourced coffee, fair prices , honesty, transparency and marketing innovators • Addition of Sustainable coffee pods to the company • Unique packaging and concept • Environmentally friendly packaging
- 5. Packaging lacks in creativity and style Weaknesses:
- 6. Low awareness in current market, compared to other brands Weaknesses Low social media interaction & followers
- 7. Competitors
- 10. Causes
- 14. Cone study
- 15. Prices for coffee pods
- 16. Advertising method • Sampling • Direct mail
- 17. Direct mail
- 18. Reference list • Bibium. (2019). Our delicious Underdog Fairtrade coffee | Bibium Coffee Supplies. [online] Available at: https://bibium.com/product- category/coffee/ [Accessed 3 May 2019]. • Coffee Pod Guru. (2019). Coffee Pod Guru - Reusable Pods and other coffee/tea products. [online] Available at: https://coffeepodguru.co.za/?v=79cba1185463&c=1442588f1066 [Accessed 2 May 2019]. • WWF. (2019). We are WWF. [online] Available at: https://www.wwf.org.uk/ [Accessed 4 May 2019]. • Refugee Action. (2019). Home - Refugee Action. [online] Available at: https://www.refugee-action.org.uk/ [Accessed 4 May 2019].