This document discusses the Association of Anaesthetists of Great Britain and Ireland's (AAGBI) efforts to increase access to educational content by recording live events and making them available online through their "Learn@AAGBI" platform. Initial feedback on the platform was positive, with high ratings for videos. Over time, usage increased significantly as evidenced by rising visitor numbers and page views. While costly to develop and maintain, members found it extremely valuable. The AAGBI is exploring monetization opportunities and mobile apps to offset costs and further promote education.

1. HOST SPONSOR
#ACTech15
ORGANISED BY
E-Education Manager
Blending video with other parts of your e-learning
strategy
Andrew Mortimore
Association of Anaesthetists of Great
Britain & Ireland & The AA GBI
Foundation

2. Blending video with other parts of
your education strategy
Andrew Mortimore
E-Education Manager, AAGBI
Association Of Anaesthetists of Great
Britain & Ireland & The AAGBI Foundation

3. Learning points
• Will your existing educational offering translate well to the
small screen?
• What are the implications and costs of recording, storing
and marketing?
• How best to integrate reflective learning opportunities?
• Which are best ways to store and produce a rich searchable
content?
• A step by step case study of migrating live events to video
• Quality Assurance, collating feedback and rating videos
• Using the data to better understand members learning
needs

4. Who are we?
The Association of Anaesthetists of Great Britain and Ireland
(AAGBI) was founded in 1932 by Dr Henry W. Featherstone
(1894–1967). The AAGBI represents the medical and political
views of over 10,500 anaesthetists in the United Kingdom
and the Republic of Ireland.
The AAGBI has a broad constitution that enables it to
promote and advance education, safety and
research in anaesthesia, as well as the professional
aspects of the specialty and the welfare of individual
anaesthetists.

5. Existing educational output
• Events
1. Core topics
2. Seminars
3. Group of Anaesthetists in Training (GAT) ASM
4. Annual Congress
5. Winter Scientific Meeting (WSM London)
• Publications
1. Journal – Anaesthesia
2. Guidelines
3. Anaesthesia News
4. Anaesthesia Cases

6. Accessibility
• Everyone can access the publications
But
• Not everyone can access the talks

7. How did we know what
members thought?
Event Type
Average of Average delegate
score
Count of
Talks
AC 2013 8.1760 65
AC 2014 8.0258 52
Core Topics 2011-12 8.0944 27
Core Topics 2012-13 8.1794 102
Core Topics 2013-14 8.2282 87
Core Topics 2014-15 8.1815 89
GAT 2014 8.3543 46
Seminar 2011-12 8.1382 88
Seminar 2012-13 8.0900 344
Seminar 2013-14 8.4157 349
Seminar 2014-15 8.4239 372
WSM 2014 8.0550 59
WSM 2015 7.9449 56
Grand Total 8.2486 1736

8. What was the problem?
Not really a problem, except:
• Most of the Members did not see most of the
talks
• As has been said, words are like wind.
• We were losing large amounts of brilliant and
useful content.
• We wanted to increase the value of our
educational provision, reaching more
members

9. What was the solution
To increase access, impact and member benefit
• Record the talks
• Host them online

10. The solution
• Video Platform – “Learn@AAGBI”
• Talks from major conferences filmed and
made available, initially, to everybody
• Was popular and received good feedback

11. What were the next steps
• CPD code of practice
“Reflective and self-directed learning is the
means of linking education, appraisal and
practice in a continuous cycle”
• Ability to reflect on videos
• Ability to reflect on live events

12. What did we do about it?
• Phase 2 of Learn@AAGBI
• http://learnataagbi.org

13. What does it do
• As well as approaching 400 videos to be viewed
and reflected on, in a fully searchable format
• Reflect live at AAGBI events with full programme
• Reflect on external activities
• Reflect on Journal articles
• Store and retrieve CPD records

14. The layout

15. Reflecting at a live event

16. Each Event, Day, Session and
Talk has its own reflective form.
Speaker, title and referencing
are provided.

17. The reflective form will open, pre-populated at
the top with the pertinent session details

18. Fill out the rest of the sections, and save draft
if you wish to return to it later, or submit if you
have finished

19. Retrieve your forms from the MyCPD area.
There is a tab for each type of Educational
content
You can review
drafts, and
generate and
print reflective
notes and
certificates.

20. Anaesthesia Articles
are now included in
the content directory
Non Video Educational content
You can filter just for
Anaesthesia Articles

21. This is a three step process, read the Article,
Answer the MCQs and fill out the reflective
form

22. MCQs

23. Video Content
There are approaching
400 videos of lectures
from major AAGBI
events available on the
site, you can search for
them using the four
options indicated here.

24. From the list of
videos, select the
one that you want
to watch

25. Speaker and slides
are displayed

26. Adjustable
view sizes
Viewing
progress
Return to
last viewing
point

27. Promotion
• Member only benefit
– Introduced at all events
– E-news
– Adverts in all programmes
– Linkman activity

28. Quality Assurance
• 2 Stage process
– Live events
• All AAGBI educational output is Quality Assured as it takes
place
• Learning objectives, delivery, knowledge, questions and
recap
– Videos
• All videos are then separately Quality Assured once editing is
complete and before going live
• Suitable for upload (reputational or confidentiality risks)
– All data is logged and reviewed

29. Is anyone watching?
Event type Number of films No of views No of views last month
AC 2011 17 2201 28
AC 2012 34 3733 47
AC 2013 30 8043 76
AC 2014 36 5580 122
Anaesthesia Article 3 739 51
Core Topics 12 1438 27
GAT 2011 5 549 5
GAT 2012 16 2100 22
GAT 2013 10 2649 33
GAT 2014 22 2955 57
Seminar 48 5612 120
WSM 2011 5 811 7
WSM 2012 35 4287 56
WSM 2013 38 5346 49
WSM 2014 33 7152 82
WSM 2015 31 4429 464
Grand Total 375 57624 1246

30. How is it used?
• Individual use – CPD for appraisal and
revalidation (importance of reflection)
• Watching videos of talks they missed
• Re-watching talks they attended
• Teaching sessions in hospitals – watch as a
group and discuss salient points

31. How has it been received?
We were now able to collect comments
1. on the site after 10 activities,
2. and on the videos (optionally when reflection
had taken place)
The videos are now being star rated out of 5

32. Do they like it?
Event No of videos
Percentage of
rated videos
Average
rating June
2015
AC 2011 17 75% 3.750
AC 2012 34 38% 4.211
AC 2013 30 87% 3.917
AC 2014 36 100% 3.708
Core Topics 12 68% 4.275
GAT 2011 5 60% 3.833
GAT 2012 16 38% 3.702
GAT 2013 10 60% 3.845
GAT 2014 22 100% 3.811
Seminar 48 68% 3.946
WSM 2011 5 80% 3.429
WSM 2012 35 77% 3.936
WSM 2013 38 53% 3.772
WSM 2014 33 90% 4.139
WSM 2015 31 98% 3.368
Grand Total 375 75.61 3.838

33. Feedback on videos
“Not really appropriate learning for me as I am
partially retired, seldom teach and never assess.”
• The video (which you have to deliberately
choose) was entitled
• How To Become An Educator

34. Some constructive
feedback
“The slides were a bit too 'busy' and he talked too
fast”
• “ TOO MUCH SCIENCE NOT ENOUGH REAL
CLINICAL APPLICATION”
• “a lot of useful detail for the novice but largely
irrelevant for my practice”

35. Positive comments re
individual videos
• “Excellent talk with a good overview of the
equipment highlighting pits and falls of
technique of securing airway using these
novel devices”
• “Very good presentation. Full of little gems
that would benefit all members of the
healthcare profession”

36. Extremely positive site
feedback
“These videos are very helpful, gained a lot of
information at a convenient time and pace
and most important is nil cost and can pick my
selective areas of interest”

37. “I am a great fan and use it regularly. I have been
recently listening to all the WSM lectures that I
didn’t choose to attend at the recent WSM; how
good is that! I also like being able to search for
areas of knowledge that I feel need updating and
watch a lecture by an expert that does just that.
Learn AAGBI is undoubtedly increasing patient
safety.”

38. “I have nothing but appreciation for this
excellent site. It made my life so easy that I am
able to attend these fantastic lectures and
learn the update from the comfort of my easy
chair. Keep doing the good work. I am so glad
with the help provided by AAGBI to enhance
quality of patient care. I hope that even GMC
and other colleges follow us give us access”

39. “Exceedingly useful! I am currently and for
the next 12 months on unpaid leave from my
department so as to care for my ailing wife at
home. Access to this educational activity
allows me the freedom to both keep updated
and still be able to care for her.
Very much appreciated!”

40. How have we measured
usage and participation?
• Surveys
• Feedback on videos
• Feedback on the site as a whole
• Measuring usage and rating data

41. Statistics
Year 2011 2012 2013 2014
2015
projection*
Visits 2,470 11,980 20,667 35,607 44,337
Unique visitors 1,685 7,380 10,255 13,076 16,106
% new visits
Page views 5,471 31,579 56,661 140,347 179,977
Page views per visit 2.21 2.64 2.74 3.94 4.06
Visits per unique visitor 1.47 1.62 2.02 2.72 2.75
Page views per unique
visitor 3.25 4.28 5.53 10.73 11.17
* prudent, non predictive of spikes

42. 0
5000
10000
15000
20000
25000
Sep-11
Dec-11
Mar-12
Jun-12
Sep-12
Dec-12
Mar-13
Jun-13
Sep-13
Dec-13
Mar-14
Jun-14
Sep-14
Dec-14
Mar-15
visits/visitors/pageviews
Number of visits and unique visitors to
learn@AAGBI
visits
unique visitors
page views

43. 0
1
2
3
4
5
6
Sep-11
Dec-11
Mar-12
Jun-12
Sep-12
Dec-12
Mar-13
Jun-13
Sep-13
Dec-13
Mar-14
Jun-14
Sep-14
Dec-14
Mar-15
Pageviews/visits
Use of Learn@AAGBI over time -
visits per unique visitor and page views per
visit
page views per visit
visits per unique visitor

44. 0
100
200
300
400
500
600
700
800
900
25/11/2014 25/12/2014 25/01/2015 25/02/2015 25/03/2015 25/04/2015
25/11/2014 03/01/2015 06/02/2015 04/03/2015 08/04/2015 11/05/2015
5 158 235 330 423 529 577
4 215 285 424 557 692 764
3 120 142 229 294 364 412
2 15 18 39 57 63 67
1 4 5 9 12 14 14
Number of video ratings month on month Nov
2014 - May 2015

45. Total video views on site 61800
Total video views on site in last month 1367
Videos viewed in last month 359
Videos not viewed in last month 14
Videos viewed in last three months 341
Videos not viewed in last three months 10
Total viewing figures

46. How much is it costing us?
• Large initial investment
• Ongoing hosting costs
• Recording and editing costs for all new videos
• Further upgrade and development costs

47. Future Developments
• An App
• Mobile responsive
• Access for non members – Paid and / or
discretionary
• Straight to camera lectures – with added video
and graphics

48. Should we monetise?
• Non members
• Other disciplines
• Other countries
• The App

49. Was it worth it?
• Excellent satisfaction ratings and site feedback
• Promote and advance education
• Added value to member benefit package

50. In summary
• Expensive
• Labour intensive
• Very well received
• Excellent member benefit
• Potential to generate income (in a world
where costs are increasing faster than income,
this is increasingly important)

51. HOST SPONSOR
#ACTech15
ORGANISED BY
www.associationsnetwork.org
www.associationscongress.com