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Vvmml Capstone Slide Show Presentation

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Vvmml Capstone Slide Show Presentation

  1. 1. The Vermont Veterans Militia Museum and Library Overview Video<br />Presented by Fred Carbine <br />MSIT Graduate Student-Spring 2010 <br />Marlboro College Graduate School<br />
  2. 2. Overview Video<br />
  3. 3. The Vermont Veterans Militia Museum and Library (VVMML)<br />
  4. 4. Where is it? <br />Colchester, VT<br />
  5. 5. Marketing Problem<br />
  6. 6. “Secured” Military Base<br />
  7. 7. Non-Profit-Limited Advertising Funds<br />
  8. 8. Advertising Mostly by “Word of Mouth”<br />
  9. 9. Marketing Solutions?<br /><ul><li>Print and Television Ads Too Pricey
  10. 10. These Ads Can’t Provide 24 Hour Advertising
  11. 11. VVMML’s Ad Needs Guaranteed Viewership </li></li></ul><li>The Solution-You Tube<br />
  12. 12. Why You Tube?<br />2nd largest search engine on web-400 million viewers<br />Account and Video Upload is Free<br />Most Viral Marketing Tools are Free<br /> -External Video Links Are Shared<br /> -SEO-Metatags In Video<br /> -Video Imbedding in Websites<br />
  13. 13. Imbedded Video on VVMML’s Website<br />
  14. 14. YOU TUBE OFFERS CLOSED CAPTIONING <br />
  15. 15. Project Timeline-So…how long do I have to produce an Overview Video?<br />
  16. 16. If the Project Risk Register Says You’re Running Late, Best Learn to Mitigate!<br />
  17. 17. Overview Video- Which Tools?<br />
  18. 18. Use Intuitive and Inexpensive Tools for Overview Video<br />
  19. 19. Overview Video- Why Not Use a Military Veteran?<br />Rewarding and Successful for the Overview Video…but a <br /> challenging interview process (Steering the Interviewee).<br />
  20. 20. How Do You Ensure the Target Audience Watches Video?<br />
  21. 21. Testing the Target Market<br />
  22. 22. The Target Market Audience<br />
  23. 23. Testing<br />Test Target Market. What Do They Think?<br /><ul><li>Video Easy to Use?
  24. 24. Video’s Medium…Acceptable?
  25. 25. Any Educational Value of Video?</li></li></ul><li>Target Market Views Video with a Testing Questionnaire/ Survey<br />General Reactions/Comments/Feedback:<br />Do you have any comments or suggestions on this video?<br />
  26. 26. 3 Testing Processes Performed <br />Usability Testing-Evaluated Technology- Using You Tube Video<br />Quality Testing-Evaluated Market <br />Feedback<br />ADDIE-Evaluated Educational Value of <br />Overview Video (2 Part Questioning)<br />
  27. 27. Test Results Used for Future Improvements on Overview Video for Target Market<br />
  28. 28. Marketing Plan<br />
  29. 29. Lessons Learned<br />Video<br /><ul><li>Duration…Too Long
  30. 30. Teacher/Principal Testimonial Needed
  31. 31. Say More About the Library</li></ul>Project<br /><ul><li>Testing/Implementation- Longer Than Production
  32. 32. Project Manager-Separate Creative/Mgmt. Roles
  33. 33. Avoid Project Baseline Revisions with Research
  34. 34. “Windshield” Time Eats at Project
  35. 35. Get All Project Resources at Initiation Phase</li></li></ul><li>Wait! Don’t just leave your sponsor hanging after the project<br />
  36. 36. Provide a Marketing Maintenance Hand Off Plan<br />
  37. 37. Marketing Maintenance Hand Off Plan<br /><ul><li>Confirm Deliverable Acceptance
  38. 38. Perform Project Closeout
  39. 39. Provide Hand Off Documentation to </li></ul> Assist Sponsors-Contact Info./Mgmt. Docs. for Deliverables<br /><ul><li>Have Metrics in Place (e.g. You Tube’s “Inisght”/VVMML Visitor Form)</li></li></ul><li>You Tube’s “Insight”<br />
  40. 40. VVMML Visitor Form<br />New Field: <br /> How Did You Learn About Us…<br />You Tube?<br />
  41. 41. Capstone Leaning Experiences<br />
  42. 42. Thank You!<br />

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