Developing your community further: from conference to beyond
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The document discusses developing communities beyond conferences. It summarizes that the presenter will discuss tools for developing communities, extending reach past conferences, developing content avenues, and keeping dialogue. The context is that the association provides status and visibility for individuals in research and generates 69% of income from learning events. Membership is primarily from the UK at 59% followed by Europe at 27% and RoW at 14%. Social media and discussion groups are identified as key tools to develop communities. Tips for keeping dialogue include being consistent, using data, and being available on demand.
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Developing your community further: from conference to beyond
- 1. HOST SPONSOR #ACTech15 ORGANISED BY Coordinator Learning & Development Developing your community further: from conference to beyond Carl Lummis Research Quality Association
- 3. Presentation Overview • What key tools and features are used to develop a community? • Extending the reach past the conference itself • Developing content avenues • Keeping up the dialogue: top tips and techniques
- 4. Context Association dedicated to informing and advancing its members, we provide status and visibility for individuals concerned with the quality of research in pharmaceuticals, agrochemicals, chemicals and medical devices. 69 % 69% of income generated through learning events (face to face courses, eLearning and webcasts)
- 5. Membership Numbers 1285 585 292 0 200 400 600 800 1000 1200 1400 UK Europe RoW MEMBERSHIP UK Europe RoW 59% 27% 14% 0% PERCENTAGES UK Europe RoW
- 6. Membership Numbers 1285 585 292 0 200 400 600 800 1000 1200 1400 UK Europe RoW MEMBERSHIP UK Europe RoW 59% 27% 14% 0% PERCENTAGES UK Europe RoW
- 7. Annual Conference 72% member attendance in 2014
- 8. What key tools and features are used to develop a community? “Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks” Kaplan Andreas M., Haenlein Michael (2010)
- 9. What key tools and features are used to develop a community?
- 10. What key tools and features are used to develop a community?
- 11. What key tools and features are used to develop a community?
- 12. What key tools and features are used to develop a community?
- 13. Why? What? How?
- 15. How? What? Why? What? • Futureproofing • Global • Rapid marketing • Discussion Groups • Cultivate
- 16. • Use • Articles • Webcast How? What? Why? What? • Futureproofing • Global • Rapid marketing • Discussion Groups • Cultivate
- 17. What?
- 18. Extending the reach past the conference itself Ensure you engage with any non-members post event. Remind attendees of the value of the conference Creating content from the event
- 21. Keeping up the dialogue: top tips and techniques Assess your communication level Be consistent Use your data Be on demand
- 22. Presentation Overview • What key tools and features are used to develop a community? • Extending the reach past the conference itself • Developing content avenues • Keeping up the dialogue: top tips and techniques
- 24. HOST SPONSOR #ACTech15 ORGANISED BY www.associationsnetwork.org www.associationscongress.com
Editor's Notes
- Already had biog read
- Read through
- Cover point around being a membership association, but having such a large amount of income through learning. Learning = face to face events, eLearning and Webcasts. Will be adding Webinars and Podcasts. Link to later on in the presentation.
- Membership stats make up – to reinforce global point.
- Once yearly conference. 2014 – 72% of attendees were members.
- Read definition Discuss different set ups – ours is committee based, which leads to more collaboration between members and sub-groups. Imperative that as an association we use Social Media to our advantage to engage with our members. Demographic is older – therefore more education is required. Hence, a Social Media webcast and article, incentivising new sign ups to all networks. Investment is time, and effort to maintain.
- Why
- So large that we cannot ignore it Global reach – to match our global membership
- Can be entered immediately by anyone in the office. Or, can be timed through Hootsuite. Easy for followers to comment, or start discussions. This in turn engages individuals/groups
- Put real effort into using the channels to inform/market. Also brings other communities in if you link to their information. Education piece – webcast (embedded in next slide)
- Put real effort into using the channels to inform/market. Also brings other communities in if you link to their information. Education piece - webcast
- This is all about how you can keep anyone who attended your conference up to date with your Association. Engage – remind them of the benefits of membership to your association. Remind – of value – was it networking, or learning? Ask for the favourite part on social media Content – can you produce any material from your event? PowerPoint slides, adverts, anything which adds to your content library
- Where I’d like RQA to be – aim of the best!
- Content Strategy – how can you gather fresh content? Links, Articles or electronic media? Who will provide this? Empower Members – make it simple for members to create content for you. How? Make submission process simple, and effective. Create opportunities – what do the members get for creating content? Payment? Kudos? Recognition? Broadcast your content – PowerPoint/YouTube/Dropbox Recycle – use content from events to publicise/market
- Be consistent – all channels should get the same message, unless you can specifically target areas using a CRM Use your data – understand where members come from, demographics Be on demand – use technology that keeps you on demand as much as possible – do you want users to take on the go? Give webcast example Assess your communication level – what is too much? Pictures/Audio/Infographics