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Seo strategies for success in 2016


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Know the best Search Engine Optimization strategies and methodologies for success of your digital marketing campaign

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Seo strategies for success in 2016

  1. 1. SEO STRATEGIES FOR SUCCESS IN 2016 Do You Have A Digital Marketing Plan In Place?
  2. 2. A 2015 study by Smart Insights showed that 50 percent of businesses doing digital marketing had no form of digital marketing plan or strategy. It’s a little crazy that they were doing digital marketing, yet they do not have a digital marketing plan or clearly defined objectives or goals. Are you also in the same queue? Do not worry we will be discussing SEO / DIGITAL MARKETING Strategies in coming slides and this will help you in formulating a full fledge successful marketing plan.
  3. 3. Digital Marketing: World Of Challenges “Failing To Plan Is Planning To Fail” The digital landscape is changing at a very fast pace. The digital channels and marketing opportunities are changing so fast that most businesses find it too difficult to keep up with its pace. Those that have attempted to keep up have an ad hoc approach and simply dive in at a tactical level and throw money at SEO, PPC, display, social and even content marketing. For many, this approach fails. This leads to businesses becoming more out of touch and stuck in the sinking ship of yesterday’s marketing methods.
  4. 4. SEO & PPC: Tools, Tactics, & Strategy A strategy is of no benefit to us if we don’t have a detailed plan or tools to implement that strategy. Equally, if we are applying marketing tactics such as SEO and PPC without an overarching strategy, then we are likely seeing the bad result and excessive cost. Focusing on only the hyper-competitive elements like on the commercial keywords that we believe to drive our business while doing SEO or PPC is ignoring the bigger picture and a Blunder. The solution lies in research, Without thinking about strategy or reexamining our objectives and goals, we would never be able to made tactical changes necessary for success.
  5. 5. Digital Marketing Planning Let us discuss the methodologies which can be used with customers large and small to improve strategy and boost results of their digital campaigns. • SOSTAC • RACE
  6. 6. SOSTAC SOSTAC is a marketing methodology developed by PR Smith useful for developing overarching digital marketing plans and can be used to create an overall strategy or apply at a tactical level.
  7. 7. Answers From SOSTAC Methodology The insight from a solid situational analysis covering the who, why and how elements of your audience and detailing that into customer profiles is valuable • Situation Analysis — Where are we now? • Objectives — Where do we want to get to? • Strategy — How do we get there, broadly speaking? • Tactics — How exactly do we get there? Which channels? • Actions — Systems, processes, guidelines and checklists. • Control — Measurement and metrics to ensure we are making progress.
  8. 8. RACE • RACE Planning System for Digital Marketing is another model that can be utilized to create your entire plan. RACE is a practical framework to help manage and improve results from your digital marketing. Ultimately it’s about using best practice web analytics techniques to get more commercial value from investments in digital marketing. It is so easy to apply to a single channel like SEO, or even Local SEO.
  9. 9. RACE consists of four steps • Reach —Exploration • Act —Decision-making • Convert —Purchase • Engage —Advocacy
  10. 10. LET’S DISCUSS THESE 4 STEPS IN DETAIL Reach Reach is brand awareness covering paid, earned and owned media. To reach our customers, we must ensure visibility across search engines, social media and relevant blogs and content hubs. Act It’s about persuading site visitors or prospects take the next step, the next Action on their journey when they initially reach your site or social network presence. It may mean finding out more about a company or its products, searching to find a product or reading a blog post. You should define these actions as top-level goals of the funnel in analytics.
  11. 11. Convert It involves getting your audience to take that vital next step which turns them into paying customers whether the payment is taken through online E-commerce transactions or offline channels.This is conversion to sale. Engage we want to build on that initial conversion and build a long-term relationship with our customer. We want to sell other services. We want to retain that customer over the long term. We want to keep that customer happy and maximize the lifetime value of that customer. We also want to drive advocacy and ensure our happy customers become part of our marketing arsenal through reviews, social shares, and referral.
  12. 12. Success Of Digital Marketing, SEO, & PPC The Importance Of Strategy And Planning for the Success of any Digital Marketing Campaign cannot be overlooked in any case. A more strategic approach to SEO and Digital Marketing is required for success in 2016. For digital marketing managers, I strongly recommend looking into both of the above models, and I would love to hear of any frameworks or models you have used for digital marketing planning within your own organizations. For more details and update on digital marketing, SEO, Social Media & Content Marketing, Please visit