Creativ Angel's Marketing Outline

1. CreativAngel
1.0 Executive Summary
2.0 Situation Analysis
2.1 Brand Overview
2.2 SWOT Analysis
2.3 Music Production Team
2.4 Music Distribution
3.0 Competitive Analysis
3.1 Market Overview
3.2 Market Segments
3.3 Direct and Indirect Competition
4.0 Objectives
5.0 Increase Music Audience
5.1 Live Performances
5.1.1 Local performances
5.1.2 Open Mic Nights
5.2 Media Interviews
5.2.1 Local Radio stations
5.2.2 YouTube interviews
5.2.3 Instagram Live Q&A’s
5.3 New Music Project
5.1.1 Distribution Platforms
5.1.2 Press Run
5.1.3 Social Outreach
5.4 Freestyle Friday Videos
5.4.1 Instagram
5.4.2 Twitter
6.0 Music Positivity Movement
6.1 Music & Merch Events
6.1.1 sell Positive Vibez Merch
6.2 Weekly Motivational Posts
6.2.1 Rap quote
6.2.2 Motivation Freestyle post
6.3 Gift Giveaways
7.0 Build Social Media & Recognition
7.1 Daily hash tagged algorithm
7.2 Press Articles
7.3 Weekly Fan Engagement
8.0 References
9.0 Appendices
Assignment 2:
Digital Marketing
Plan Outline
Ashley Woolcock