GWHCC Hispanics
& Social Good
Panel

#GWHCCSocialGood
@JulieDiazAsper
Tip 1: Get to know your target.

Not all
Latinos
eat chili
peppers

#GWHCCSocialGood @JulieDiazAsper
Tip 2: Be culturally relevant.

Don’t just
add a
sombero

#GWHCCSocialGood @JulieDiazAsper
Tip 3: Don’t be boring.

Social
Good is no
excuse for
boring

#GWHCCSocialGood @JulieDiazAsper
Tip 4: Start small, test and refine

Don’t bomb
the market

#GWHCCSocialGood @JulieDiazAsper
Tip 5: Don’t expect them to come
to you

Reach your
target
where they
are

#GWHCCSocialGood @JulieDiazAsper
Thanks for all the
good you are
doing!

#GWHCCSocialGood @JulieDiazAsper
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Social Good & Hispanics (presentation by Social Lens)

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  • Yes all latinos don’t eat spicy foods. In fact most were born in the US.65% of Latinos are US born. That numbers jumped to 93% when you look at under 18
  • Social Good & Hispanics (presentation by Social Lens)

    1. 1. GWHCC Hispanics & Social Good Panel #GWHCCSocialGood @JulieDiazAsper
    2. 2. Tip 1: Get to know your target. Not all Latinos eat chili peppers #GWHCCSocialGood @JulieDiazAsper
    3. 3. Tip 2: Be culturally relevant. Don’t just add a sombero #GWHCCSocialGood @JulieDiazAsper
    4. 4. Tip 3: Don’t be boring. Social Good is no excuse for boring #GWHCCSocialGood @JulieDiazAsper
    5. 5. Tip 4: Start small, test and refine Don’t bomb the market #GWHCCSocialGood @JulieDiazAsper
    6. 6. Tip 5: Don’t expect them to come to you Reach your target where they are #GWHCCSocialGood @JulieDiazAsper
    7. 7. Thanks for all the good you are doing! #GWHCCSocialGood @JulieDiazAsper

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