Twitter campaign

1. Research 1
• https://www.entrepreneur.com/article/306345
• What the consumer wants

• What the consumer needs

• How the brand can deliver
Intro to New Media Design Elizabeth Buttiglieri

2. Research 2
• https://business.twitter.com/en/blog/7-tips-creating-engaging-
content-every-day.html
• Content should be thematic and interactive
Intro to New Media Design Elizabeth Buttiglieri

3. Research 3
• https://www.tandfonline.com/doi/full/10.1080/08838151.2011.5708
24
• Fundamentally interactive
• Polls
• Contests
• Promotions
• Convey immediate information
• Give audience updates
• Assess public opinion
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4. Twitter Bio & Profile Pic
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5. Tweet 1
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6. Tweet 1 Analytics
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7. Tweet 2
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8. Tweet 2 Analytics
Intro to New Media Design Elizabeth Buttiglieri

9. Tweet 3
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10. Tweet 3 Analytics
Intro to New Media Design Elizabeth Buttiglieri