Gen Z Urban Outfitters

1. URBAN
OUTFITTERS
A PRESENTATION BY:
LUIS MARCIAGA
SHENELLE HARVEY
JOSE NOLASCO
ASHLEY WOOLCOCK

2. •Born between 1994 - 2002
•They make up nearly one-quarter of
the US population.
•Largest current generation in
American
• Preferred method of
communication: Smartphones
GENZ

3. •Founded in 1970
•Lifestyle retailer
•200 stores in the United States
•Use social media to encourage
shopping
•Achieved steady growth over 2015
and 2019
URBANOUTFITTERS
MULTINATIONAL LIFESTYLE RETAIL CORPORATION

4. • Very Important to reach Gen Z
• Examples: On My Block, Trinkets,
Lucifer, Euphoria, Legacies,
Gossip Girl, Sabrina
• Local spots $200 - $1,500
• National spots anywhere from
$200,000 to $800,000
TVSTRATEGIES

5. • Medium level of Importance
• Examples: iHeart Radio,
Apple Radio, 103.5 the Beat,
97.3
• Costs: Anywhere between
$500 - $8,000 depending
on the city
RADIOSTRATEGIES

6. • Great way to reach Gen Z
• Examples: Reality High, The
Kissing Booth, Let it Snow,
Book Smart, To All the Boys
• The standard product
placement cost for a brief
movie mention runs an average
of $22,000 per placement.
MOVIESTRATEGIES

7. • Crucial in order to reach Gen Z
• Examples: Facebook, Instagram, Twitter, Snapchat, Tik
Tok, Youtube, Pinterest
Costs:
• Facebook - $1 per day for impressions, $5 per day
for clicks, likes, or views, $40 per day for app
installs or offer claims
• Instagram - $1 per day for impressions, $5 per day
for clicks, likes, or views, $40 per day for app
installs or offer claims
• Youtube - $10 per day
• Twitter $0.38 per click
• Pinterest - $2.00 for impressions, $0.10 for clicks
ONLINESTRATEGIES

8. MOBILE
• High importance
• App downloads, text subscriptions
Costs:
• Minimal, since app would be marketed on the
company’s own site
• Text subscriptions would require a team to monitor
and write out messages
Examples:
• Text subscription- build branding and send messages
encouraging the lifestyle pushed by the company
• App- send notifications of sales and new product
launches; constant reminder to store

9. OTHER
• Low importance
• billboards, magazine ads
Costs:
• Bulletin: $1,500-$30,00 for 4 weeks, per location
• Magazine: $150-$500,00 depending on size of
magazine
Not a very typical form of consumption for Gen Z, so is
most likely not worth the cost

10. THANKYOU!

11. REFERENCES
Hoai, T. (n.d.). Yes, the Internet is redefining Gen Z's TV habits. Retrieved August 25, 2020, from https://www.decisionlab.co/
blog/yes-the-internet-is-redefining-gen-zs-tv-habits
Jenkins, R. (n.d.). How Generation Z Uses Technology and Social Media. Retrieved August 25, 2020, from https://blog.ryan-
jenkins.com/how-generation-z-uses-technology-and-social-media
May 14, 2., & Igielnik, K. (2020, May 15). What We Know About Gen Z So Far. Retrieved August 25, 2020, from https://
www.pewsocialtrends.org/essay/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far/
Tylt, T. (2019, December 19). How millennials and Gen Z are keeping theaters in business. Retrieved August 25, 2020, from
https://medium.com/@TheTylt/how-millennials-and-gen-z-are-keeping-theaters-in-business-bad9a03e2c8d
The Ultimate Guide to Marketing to Gen Z in 2019 [New Research]. (n.d.). Retrieved August 25, 2020, from https://
www.campaignmonitor.com/resources/guides/guide-to-gen-z-marketing-2019/
Urban Outfitters (URBN). (n.d.). Retrieved August 25, 2020, from https://www.forbes.com/companies/urban-outfitters/
Billboards. (2020). Retrieved August 25, 2020, from https://www.bluelinemedia.com/billboard-advertising
The Cost of Print Advertising: A Guide for Managers. (2020). Retrieved August 25, 2020, from https://www.indeed.com/hire/c/
info/cost-of-print-advertising?aceid=