1. Al – Wadi’ah Premier Savings + Protection Account
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15. Competitive Analysis OCBC Al-Wadi'ah Savings Account Maybank Savings A/c Maybank PremierOne Account- i Dividend Payout Half- Yearly dividend Payout At Bank’s Discretion At Bank’s discretion Benefits ATM card Phone Banking Internet Banking Monthly Statement Zakat Auto Deduction Service Free Giro Service 24-Hour account access MayBank Visa Money Transfer Interbank GIRO Mobile Banking Phone Banking 24-Hour account access Monthly Statement No account fees Free 1 chequebook Phone banking Mobile Banking Internet Banking 24-Hour account access Eligibility Min. Age of 15 Min. deposit of $1000 Min. Age of 15 Min initial deposit of $10 Avg daily bal. Req. is $200. Min. Age of 21 Min. Deposit of $1000 Service Fee S$2 per month if monthly avg. Bal. falls below S$1,000 - $8.50 levied if monthly avg. Bal. falls below S$3,000, Indicative Div. Rate 0.125% - 0.4%p.a. 0.25% - 0.3750% 0.25% - 0.3750%
22. Assuming a non-smoking female or male who takes up this account The figures are for illustration purposes only. Insurance eligibility and premiums are subject to underwriting. * Subject to terms and conitions Age Coverage Benefits Annual premium amount Monthly premium amount 30 year old, male Terminal illness, permanent disability, accidents and loss of property* Sum assured of S$200,000 up till age 70 S$570.00 S$50 35 year old, female Sum assured of S$500,000 up till ge 70 S$700.00 S$60
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26. Summary of Product Premier Bank Al-wadiah Premier Savings +Protection Dividend Payout Quarterly dividend payout Benefits ATM Card Interbank GIRO Mobile Banking Phone Banking 24-Hour account access No account fees Insurance coverage of up to SGD200,000 Eligibility Min. Age of 21 Min. Deposit of $500 Service Fee S$2 per month if monthly avg. Bal. falls below S$500 Indicative Div. Rate 0.30-0.60%
39. Budget BUDGET Quantity Price Total Price Cost of printing survey forms 1000 $0.05 $50.00 Cost of printing application forms 10000 $0.03 $300.00 Posters at bustops (license to put up posters included) 100 $62.00 $6,200.00 Brochures 60000 $1.50 $90,000.00 Newspaper advertisements (for 5 days) $111,650.00 > The Straits Times 7 $9,900.00 $69,300.00 > The Business Times 7 $2,600.00 $18,200.00 > Barita Harian 7 $3,450.00 $24,150.00 Radio advertisement $13,000.00 > Warna 94.2FM (morning-$120, lunch-$150, day-$100, evening-$110, night-$50) 5 $530.00 $2,650.00 > 938LIVE (morning-$290, lunch-$160, day-$150, evening-$240, night-$60) 5 $900.00 $4,500.00 > Love 97.2FM (morning-$250, lunch-$450, day-$170, evening-$240, night-$60) 5 $1,170.00 $5,850.00 Magazine advertisement $34,500.00 > Female 3 $4,200.00 $12,600.00 > NTUC lifestyle 3 $4,200.00 $12,600.00 > Manja 3 $3,100.00 $9,300.00 Printing of letters 100000 $0.03 $3,000.00 Postage Costs 100000 $0.27 $27,000.00 Envelopes 100000 $0.05 $5,000.00 Rental of place for roadshows (3 days, at 4 locations) 12 $4,500.00 $54,000.00 Logistic fee $15,000.00 > Sound system rental 12 $500.00 $6,000.00 > Hiring of emcees 12 $750.00 $9,000.00 Cost of employing workers ($70 per day, three times) 40 $210.00 $8,400.00 Banners 8 $168.00 $1,344.00 Collaboration with mosques 4 $1,500.00 $6,000.00 Tissue paper together with information of our product printed on it 60000 $0.35 $21,000.00 Notepads 60000 $0.60 $36,000.00 Recyclable bags (goodie bag for roadshows) 60000 $0.50 $30,000.00 Expenses incurred for promotion $11,180.00 > Pair of air ticket to and fro to Japan 2 $2,210.00 $4,420.00 > Pair of 3 days 2 nights trip to Phuket 2 $630.00 $1,260.00 > NTUC vocher 1 $500.00 $500.00 > Consolation Prizes 50 $100.00 $5,000.00 Family Day Carnival (sponsored by us, talk and brochures given) 1 $4,000.00 $4,000.00 $477,624.00
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Editor's Notes
4.By latest technology and network effectiveness 5. via both traditional and electronic channels
2. We do not believe in misleading advertising, and endeavour to be transparent about our products. 3. so that they can make informed decisions. After assessing their needs, we recommend products that are mutually beneficial. 4. , including training our staff regularly on customer service, as well as reviewing our processes regularly.
, thanks to rules that forbid the sort of risky business that is felling mainstream institutions. as the conventional banking system re-evaluates its business model 3. - not shady repackaged subprime mortgages - and because risk is shared between the bank and the depositor there is an incentive for the institutions to ensure the deal is sound.
- Insert photo of ATM card
24-Hour account access via our ATMs, Cash Deposit Machines, PhoneBanking, InternetBanking and Mobile Banking Easy transaction monitoring: just update your passbook at any Branch or Passbook Update Machine to view transaction details Interbank GIRO - Let Interbank GIRO take care of payment for all your local bills
Direct channel of distribution Indirect: advertisements/posters
- May exceed the limit for our budget (probability a need to print more brochures etc)
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