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Digital Marketing Course Overview
1.
2. Welcome to this course
Today : How to digitalise your idea ?
Brainstorming Online business plan
3. The planning
Sunday 11th February : What comes next ?
First clients Financial perspectives
Saturday 10th February : How to promote your idea online ?
Email marketing Social media marketing
Thursday 8th February : How to be increase your ranking in Google
SEO Best practices
Tuesday 6th February : How to create your own website (for cheap)
Wordpress creation The fundamentals
4. About me
Enchanté, I’m Arthur Guiot
From Brussels (Belgium)
Fresh digital marketer
Digital nomad
Learning like you
Salsero
5. What do you want to learn ?
Coding Blogging Entrepreneurship
Online tips Digital marketing ?
11. What are my goals ?
• Who are you ? What is your path, your story ?
• What are your life values ?
• If you had only one year to live what would you do ?
• What are your motivation to create this project ? Eg : freedom, no boss,
second income, spread ideas.
• If you had a super power which allows you to have your successful multi-
billions year revenues in one slack how your company should look like ?
• What are your weaknesses and strengths ? What is going to make you
succeed or fail this company ?
Ask yourself « Why » before beginning
12. Who do I want to help ?
We know the « Why », now « Who ».
• Are they male or female ?
• What is their age ?
• What type of work do they do ?
• What are their core believes ?
• What is their biggest fear, concern or pain ?
• What is their personal or professional goal ?
• What type of personality do they have ?
• What do they do when they are not working ?