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Persevere - Tech Valley Symposium for Empowering Women - 2013
The document discusses strategies and tactics for running a women-owned business (WOB), emphasizing perseverance, networking, and continuous learning. It suggests seeking mentorship, obtaining certification, and focusing on developing relationships within the industry. Additionally, it includes recommended readings and resources to support women entrepreneurs.
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Persevere - Tech Valley Symposium for Empowering Women - 2013
- 1. PERSEVERE From strategic totactical, running your own WOB @amlanesey | @greanetree www.greanetree.com
- 48. STRATEGY & TACTICS Fromstrategic to tactical, running your own WOB
- 49. STRATEGY EVERY INDUSTRY andBUSINESS is UNIQUE BUT…• Perseverance • Embrace failure • Be prepared for long hours • Understand you are hopping on an emotional rollercoaster • Run toward your fears
- 50. TACTICS • Network, Network,Network (on and off-line) • Seek Mentors (Beth’s panel/example) • Develop relationships at many levels • Seek WBE certification if it will help your business • Never stop learning • Work on the business, not in the business •HELP OTHERS BE SUCCESSFUL!
- 51. READING • Never EatAlone by Keith Ferrazzi • Good to Great by Jim Collins • How to Win Friends and Influence People by Dale Carnegie • How to Stop Worrying and Start Living by Dale Carnegie • Blue Ocean Strategy: How to create uncontested market space and make competition irrelevant by W. Chan Kim and Renée Mauborgne
- 52.
Editor's Notes
- #7 My road to launching and running a boutique software development firm has been a liitle windy.
- #8 I started my career as an artist and academic in the field of integrated electronic arts.
- #12 Had I known what I was getting into, I would have told them to find someone more qualified!
- #14 And so I headed off to the big city of New York – to lead a multi-million dollar team of animators to create the trial graphics that would help Deutcshe Bank ultimately recover 6Billion dollars in losses. I was 23.No one doubted why I was in the room. From day one I was part of the brain trust, sitting at the table with Deutsche Bank’s North American chief and the best legal minds
- #17 By this “misunderstood” I think about being the only female and at least 25 years yonger then everyone else involved.
- #18 Role of Mentors – he saw me as the most qualified person for the job. He didn’ t see my age or my gender.
- #23 Running group not going great, launched but don’t own any part in this business
- #48 Had they told me we were going to launch this application with the Back Street Boys 20 th anniversary concert with viewers all around the world, I would have told them the deadline is too tight, it couldn't’ t be done.. Etc. But we did it with raving reviews.