The document invites participants to showcase their entrepreneurial spirit through a challenge to win £100 by answering creative questions about career aspirations and personal skills. It emphasizes the significance of the 'becon' generation in shaping their own career paths and encourages submissions in various formats by October 31, 2013. The initiative is associated with propelia, an agency focusing on thought leaders aiming to make a difference in the world.

1. Go Pro brief
Win £100 cash by showcasing your entrepreneurial spirit!
the challenge
Are you interested in becoming an entrepreneur or making a job for yourself rather than taking
one that someone else has created? Do you want to put your own mark on the world?
Do you love coming up with ideas for projects, or possibly businesses?
s?
Propelia is an agency for thought leaders—the people with big ideas that are going to change the world.
y. your generaWith one of our clients we are creating the Beconomy. Your generation is the ‘Becon’
generation: you are setting your aspirations and starting your careers and beginning to do things
in it.
differently. We want to carry out some research into how you and your friends are approaching your
career and your needs moving forward in it.
We want you to answer the following questions in as creative or unusual way as you like.
the questions
1.
What skills do you want to develop the most? How would you categorise them?
o
o
o
character strengths (such as resilience, creativity, confidence)
soft skills (such as collaboration, decision making, and communication)
other skills (such as learning to code, or cook or sell products)
2.
What are the current barriers that stop you from starting something?
3.
What does failure mean to you?
4.
Do you consider an unpredictable career path a risk compared to say a linear graduate scheme,
like becoming a teacher, doctor or policeman?
5.
Would you be flattered or irritated if your idea for a project was picked up and replicated by
others even if it meant no financial gain for you? Why?
6.
Do you like coming up with or taking part in little projects? Do you find it frustrating articulating
these experiences on your CV? And if so why?
the devliverables
You can submit your answers as:
• Text plus visuals
• Video (3 min max. Submit a Youtube link)
• Animation (3 min max. Submit a Youtube link)
• Any other mixed media
Please email :
arfah@discoverabl.es
Submission deadline:
midnight on October 31, 2013.
More information on the Beconomy: www.the-matchbox.com
discoverabl.es/gopro