1. Overview of the Magazine Industry
The origins of the magazine industry in my opinion are debateable but I believe
it was in 1586 when a Swiss painter published information about the fashion of
the day. The first published magazine was in 1663 in Germany. Since then a few
other magazines had been released then the first women’s magazine was
published in 1770. Other magazines were being published then in 1923 the US
new magazine Time was published and was the first news magazine in the US.
Since then various magazines for various genres were being published. In 2014
69% of the overall audience brought digital/Print editions of magazines with
16% using Mobile Web. 1% was videos and 14% was Web (Desktop/Laptop).
Also there was a 10% gross increase in 2014 from 2013. Magazines at the
moment are the No.1 advertising engagement. The most read media in the US is
Newspapers at 50.7%. Also magazines are the number one media for advertising
engagement.
The top selling magazine in the UK and Ireland as of February 2015 is TV Choice,
which had approximately 1,200,000 sales. The top magazine for circulation
worldwide is The Watchtower magazine, which is a religious illustrated
magazine. It is has approximately 52 million issue’s per circulation and it’s
frequency is monthly. The magazine was founded in 1879. It’s published in 228
different languages.
The gross audience of magazine media increased by 10% from August 2013 to
August 2014. The percentage of printed magazine media has dropped from 74%
to 69%, also Desktop/Laptop magazines have dropped from 16% to 14%.
However the Mobile Web format has increased from 9% to 16%. This shows that
electrical handheld copies of the magazines are preferred. This will includes
devices such as iPods, tablets, kindles and mobile phones. This relates to the
average consumer being a middle class, mainstreamer audience who has
approximately 2.4 children.
