Activate Your MarketingThe secret to every profitablemarketing strategyPresented by:George GiantsopoulosGIANT Marketing So...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caPresenter Background• Entrepreneur• C...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caToday’s Priorities1. What is “value”?...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caGROUP EXERCISEWHAT IS “VALUE”?Think o...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caWhat is value?Quality PriceService Se...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caWHAT IS A VALUE PROPOSITION?What is t...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caValue PropositionA value propositioni...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caValue Propositionwww.keepvid.com
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caREVEALING “THE SECRET”OF A SUCCESSFUL...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.ca
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caImportance of Value Proposition• Foun...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caCOMPONENTS OF A VALUEPROPOSITION
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caComponents of Value PropositionTarget...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caCUSTOMER PROBLEM ANDSOLUTION
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caCustomer Problem & Solution• “I wish ...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caUNIQUE POSITION IN THEMARKETPLACE (UP...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caIdentifying Your UPMValue 1 - Price V...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caTARGET MARKET
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caCharacteristics of a Target Market1. ...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caCHARACTERISTICS OF AVALUE PROPOSITION...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caValue Proposition ExampleGoogleGoogle...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caTHE “PITCH”
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caTips to Pitching your Business1. “It’...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caLearning Outcomes1. Value – understan...
Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caQuestions and Downloadthe Seminarhttp...
“A cynic is a person whoknows the price of everythingand the value of nothing.”Oscar Wilde
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How to Create a Value Proposition and Brand Position statement

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At the core of any successful small business marketing strategy is a value proposition. Knowing the ‘value’ your product/service offers will better direct your marketing goals and in turn, improve your sales. Marketing strategies are built on value propositions.

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How to Create a Value Proposition and Brand Position statement

  1. 1. Activate Your MarketingThe secret to every profitablemarketing strategyPresented by:George GiantsopoulosGIANT Marketing Solutionsgeorge@giantmarketingsolutions.cawww.giantmarketingsolutions.ca
  2. 2. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caPresenter Background• Entrepreneur• Chief Marketing Guy & Founder at GMS– Build brands– Build WordPress websites– Build Mobile Apps• Co-founder QuickEnrollment Inc. in 2000• Philanthropist and Advisory Board Member –Exela Ventures• Over 13 years of professional experience inmarketing, branding, technology and BD
  3. 3. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caToday’s Priorities1. What is “value”?2. What is a value proposition?3. Revealing “The Secret”4. Components of a value proposition5. Tips on Pitching Your Business
  4. 4. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caGROUP EXERCISEWHAT IS “VALUE”?Think of a substantial recent purchase youmade…what benefits did you value when youmade that purchase?
  5. 5. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caWhat is value?Quality PriceService SentimentVALUE
  6. 6. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caWHAT IS A VALUE PROPOSITION?What is the importance of a value proposition?
  7. 7. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caValue PropositionA value propositionis a statementdescribing the uniquebenefits delivered byyour business to solvea specific problem ofyour target customer
  8. 8. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caValue Propositionwww.keepvid.com
  9. 9. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caREVEALING “THE SECRET”OF A SUCCESSFULMARKETING STRATEGY
  10. 10. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.ca
  11. 11. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caImportance of Value Proposition• Foundation of your brand and allmarketing communications• “Why us?”• Drive decisions – increase sales• Your business’ UPM
  12. 12. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caCOMPONENTS OF A VALUEPROPOSITION
  13. 13. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caComponents of Value PropositionTargetMarketCustomerProblemUPMBusinessSolutionV
  14. 14. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caCUSTOMER PROBLEM ANDSOLUTION
  15. 15. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caCustomer Problem & Solution• “I wish someoneinvented…”• “Wouldn’t it be great if therewas a…to…”• Clearly define the problem– e.g. Gatorade• Be specific on the solution– Key attributes, features,benefits
  16. 16. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caUNIQUE POSITION IN THEMARKETPLACE (UPM)What is your competitive advantage?
  17. 17. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caIdentifying Your UPMValue 1 - Price Value 2 - SafetyValue 3 - ServiceValue 4 -ReliabilityNissanFordBMWHIGHLOWMED
  18. 18. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caTARGET MARKET
  19. 19. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caCharacteristics of a Target Market1. Geographic1. Local2. Regional2. Demographic1. Age2. Gender3. Race3. Psychographics1. Interests2. Lifestyle
  20. 20. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caCHARACTERISTICS OF AVALUE PROPOSITIONSTATEMENT
  21. 21. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caValue Proposition ExampleGoogleGoogle is the largest search engine in the world thatallows internet users to search through enormousamounts of information online and provides relevant andup-to-date content quickly and easily.
  22. 22. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caTHE “PITCH”
  23. 23. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caTips to Pitching your Business1. “It’s all you baby!”2. Don’t forget your name3. Identify the problem;a) build empathy4. Accentuate the benefits5. Call-to-action
  24. 24. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caLearning Outcomes1. Value – understand the value your product orservice is providing2. Brand – foundation of your brand3. Marketing and Communication – basis ofyour marketing and communication to yourtarget market
  25. 25. Presented by: George Giantsopoulos, Chief Marketing Guywww.giantmarketingsolutions.caQuestions and Downloadthe Seminarhttp://www.giantmarketingsolutions.ca/download-value-prop/Presented by:George GiantsopoulosGIANT Marketing Solutionsgeorge@giantmarketingsolutions.cawww.giantmarketingsolutions.ca
  26. 26. “A cynic is a person whoknows the price of everythingand the value of nothing.”Oscar Wilde

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