Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media 201

2,299 views

Published on

This is the slide deck that was used for the Social Media 201 Webinar presented on January 12, 2010. An archive of the webinar is available at http://www.practicalecommerce.com/webinars/15-Social-Media-201-How-To-Use-Social-Media-Sites-To-Increase-Traffic.

Published in: Business, Technology
  • Be the first to comment

Social Media 201

  1. 1. SOCIAL MEDIA 201: How To Use Social Media Sites To Increase Traffic<br />A Practical Ecommerce and HubSpot Webinar<br />January 12, 2010<br />
  2. 2. Armando Roggio<br />Contributing Editor<br />@ecommerceboy<br />
  3. 3. Jeanne Hopkins<br />Director of Marketing<br />@jeannehopkins<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7. X<br />The Medium is the Message<br />
  8. 8. Webinar Agenda<br />Blogs/Value Content<br />Microblogs, i.e.; Twitter<br />Social Networks, i.e.; Facebook, LinkedIn<br />Sharing Sites, i.e.; YouTube<br />
  9. 9. Nature and Behavior<br />Permission centric marketing,<br />Customer focused not company focused<br />As much about listening is as important as doing<br />Scalable <br />Engage, <br />Listen, <br />Respond and trust,<br />Invest, <br />Measure<br />
  10. 10. Blog and Value Content Goals<br />Increase site traffic<br />Create content for other social media activities<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15. http://blog.yourstore.com<br />http://www.yourstore.com/blog<br />http://blog2.yourstore.com<br />http://www.yourstore.com/blog2<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20. Blogging To-Do List<br />Get a blog<br />Commit to post regularly<br />Commit to listen for 10 minutes a day<br />Commit to respond (comment on other’s posts)<br />Commit to measure for one year<br />Commit to have more then one blog if, needed<br />
  21. 21. Questions About Blogging<br />
  22. 22. Microblogging Goals<br />Get followers<br />Get retweeted<br />Increase site traffic<br />
  23. 23. @skateboardscom<br />
  24. 24.
  25. 25.
  26. 26.
  27. 27. Microblogging To-Do List<br />Get a Twitter account<br />Follow everyone who follows you<br />Use Twitterfeed, Ping.fm, or Facebook to post for you<br />Commit to read ten tweets each day<br />Retweet and respond for 10 minutes each day<br />
  28. 28. Questions About Microblogging<br />
  29. 29. Social Networking Goals<br />Get fans<br />Integrate with your blog and/or store<br />Create an application<br />Drive traffic to your store<br />
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34. Social Networking To-Do List<br />Get a Facebook page<br />Get a LinkedIn Account<br />Add an RSS feed from your blog/store<br />Connect your Facebook page LinkedIn account to your Twitter account<br />Commit to developing at least one simple application this year<br />Commit 30 minutes a day to posting and reading on Facebook or LinkedIn<br />
  35. 35. Questions About Social Networking<br />
  36. 36. Sharing Goals<br />Create reusable content<br />Drive traffic to your store<br />
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41. Sharing To-Do List<br />Get a YouTube and Flickr accounts<br />Launch a Flickr contest<br />Create at least one YouTube video each month<br />Post your images and videos<br />On your blog<br />On your store<br />On your Facebook page<br />In your Twitter Feed<br />
  42. 42. Questions About Sharing<br />

×