Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.

1. Week of October 10, 2016

2. Image Source: http://i-cdn.phonearena.com/images/articles/260205-thumb/header-pixel.jpg, http://www.adweek.com/news/technology/
google-debuts-tv-spots-new-smartphone-and-virtual-reality-headset-173894

3. Image Source: http://stech3.firstpost.com/tech2images/640x359/
proportional/jpeg/2016/10/Google-Pixel-Pixel-XL-White-Black-
624x351.jpg
Source: http://www.adweek.com/news/technology/google-de-
buts-tv-spots-new-smartphone-and-virtual-reality-headset-173894
Last week, Google released an entire new line of innovative products,
including the first ever Google-branded smartphone: Pixel.
Other products in the line include Google View VR headset and
Google Home (an Amazon Echo-like product).
What makes the Google Pixel
smartphone and the other
products in the line is the
feature of artificial intelligence.
The phone comes in 5.0
and 5.5 inch versions.

4. Image Source: https://i.guim.co.uk/img/media/6ddcbfc3ad4dc34c90cf-
3913b818258afccf8ed3/54_167_3393_2036/master/3393.jpg?w=620&q=55&-
auto=format&usm=12&fit=max&s=42e5446fd5f6bda98cc7863ca3ec9767
Source: http://www.adweek.com/news/technology/google-de-
buts-tv-spots-new-smartphone-and-virtual-reality-headset-173894
As teased at its I/O Conference this year, Google Pixel if the first phone
to come with Google Daydream virtual reality software. You can use the
Pixel phone to power the Google VR headset to bring VR to life.

5. Image Source: http://stech3.firstpost.com/tech2images/640x359/proportional/jpeg/2016/10/Google-Pixel-Pixel-XL-White-Black-624x351.jpg
Source: http://www.adweek.com/news/technology/google-debuts-tv-spots-new-smartphone-and-virtual-reality-headset-173894
Other notable features include:
• The ability to charge 7 hours of life in 15 minutes.
• Unlimited high-res photo and video storage utilizing unlimited space
on Google Photos cloud-based storage system.
• Google Assistant: a Siri-like virtual command system.

6. Image Source: https://store.google.com/product/pixel_phone
Google has a landing page to
showcase the Google Pixel and
its features at
https://store.google.com/
product/pixel_phone.
Google also released a
promotional video that highlights
everything new about the Google
Pixel...including everything not
so new. As noted in the video, a
“3.5mm headphone jack
satisfyingly not new” in order to
take a jab at the buzz surrounding
the iPhone 7’s removal of the
headphone jack.