Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.

1. Week of November 14, 2016

2. Image Source: https://i0.wp.com/peopledotcom.files.wordpress.com/2016/11/taco-bell-1.
jpg?crop=0px%2C0px%2C2000px%2C1055px&resize=2000%2C1333&ssl=1

3. Source: http://www.adweek.com/news/advertising-branding/check-out-taco-bells-new-tricked-
out-las-vegas-restaurant-chains-7000th-174591, Image Source: http://www.trbimg.com/img-
582a0bdd/turbine/ct-taco-bell-cantina-las-vegas-alcohol-2016111-001/650/650x366
After 20 years, Taco Bell
re-launched its brand unveiling
a newly transformed logo to
modernize the brand, highlighted
by a seven second promotional
video. The new logo is flexible,
cleaner and more simplified
than the old logo.
The new logo now appears on its
website, social media channels
(packaging and restaurants coming
soon) and has become the
champion of its new restaurant
concept: Taco Bell Cantina.

4. Source: http://www.adweek.com/news/advertising-branding/check-out-taco-bells-new-
tricked-out-las-vegas-restaurant-chains-7000th-174591, Image Source: http://www.trbimg.
com/img-582a29c3/turbine/ct-taco-bell-cantina-las-vegas-alcohol-20161114
The Taco Bell Cantina
line, already launched in
Austin, San Francisco
and Chicago, showcases
a modern design of its
restaurants along with
local artwork, open
kitchens, a tapas-style
menu and alcohol.
Taco Bell used the launch
of its newest Cantina
location in Las Vegas to
announce its revamped
branding.

5. Source: http://adage.com/article/cmo-strategy/taco-bell-s-updated-logo-coincides-vegas-strip-debut/306738/, Image Source: http://www.reviewjournal.com/
sites/default/files/field/media/web1_tacobellflagship_nov15-16jh_004_7394852.jpg
The new Las Vegas location truly
embodies and celebrates the theme
that Taco Bell is taking its brand in
a whole new direction.
The new location features a VIP
lounge, DJ booth, 24-hour service,
alcoholic freeze drinks, tablets for
ordering, digital menu boards,
and 16 entertainment screens.

6. Source:http://adage.com/article/cmo-strategy/taco-bell-s-updated-logo-coincides-ve-
gas-strip-debut/306738/, Image Source: http://www.reviewjournal.com/sites/default/files/field/
media/web1_tacobellflagship_nov15-16jh_009_7394852.jpg
Taco Bell Cantina Las
Vegas also offers a gift
shop of Taco Bell
merchandise for sale.
The goal of the new
branding and location
launch is to keep pace
with a younger
generation and put a
fresh perspective on
Taco Bell, in the hopes
of adding 2,000
locations by 2020.