Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.

1. Week of September 26, 2016

2. Image Source: http://www.un.org/apps/news/story.asp?NewsID=54956#.V-gq0iN96b8
United Nations Social Media App: SDGs in ActionUnited Nations Social Media App: SDGs in Action

3. The United Nations recently launched
a social media app to help engage
younger audiences around the world
with the goals and workings of the UN.
Source: http://www.un.org/apps/news/story.asp?NewsID-
=54956#.V-gq0iN96b8, http://www.adweek.com/news/tech-
nology/united-nations-just-launched-its-own-social-media-
app-173692
The goal of the app is to let users
view and track the 17 goals the UN
has set to achieve by 2030
for Sustainable Development.
The extended visibility of UN goals
and missions also acts as a tactic
for the UN to keep its promises.
By allowing users to view live the
updates on their progress, people
are more informed as to what the
UN has achieved.

4. The UN promoted the launch of its new app during the Global
Citizens Festival in New York.
They also release a few short cartoon style videos featuring pop culture
events the partners hope will resonate with a younger audience.
Source: http://www.un.org/apps/news/story.asp?NewsID=54956#.V-gq0iN96b8, http://www.
adweek.com/news/technology/united-nations-just-launched-its-own-social-media-app-173692

5. The app was launched in
coordination with Project
Everyone, a global
nonprofit campaign
dedicated to make the
world aware of the goals
to combat poverty,
inequality, injustice and
climate change by 2030.
The campaign is highlighted
by a microsite at https://
www.project-everyone.org/
outlining the achievements
of the project to date.
Source: https://www.project-everyone.org/img/project-logo.png,
https://www.project-everyone.org/

6. The app features latest
development news from
around the world,
allowing users to like
and share content and
updates. Users can
also upload their own
video content.
Source: http://www.un.org/apps/news/story.
asp?NewsID=54956#.V-gq0iN96b8, http://
www.unpan.org/Portals/0/Announcements/
SDGs/SDGs_poster_new1.png
Users can also customize their experiences by choosing to sign up to
receive updates on progress and news.
Project Everyone founder Richard Curtis describes the mission of the
app being “to give everyone, everywhere, the opportunity to share with
both their friends and world leaders, what they want and how they
themselves are taking an action to make it happen.”