Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.

1. Week of January 15, 2017

2. FACEBOOK
JOURNALISM
PROJECT
Image Source: http://www.newyorker.com/wp-content/uploads/2016/07/Ma-
lik-DoesFacebooksNewsFeedChangeMeanItsAlgorithmisDumb-1200.jpg
Source: http://time.com/4631469/facebook-journalism-project/

3. Image Source: http://cdn.inquisitr.com/wp-content/up-
loads/2016/07/new-facebook-news-feed-pages-posts-like.jpg
Source: http://time.com/4631469/facebook-journalism-project/
Facebook recently announced the launch of a
new endeavor: The Journalism Project.
The announcement of the project comes one
week after Facebook hired former CNN
reporter, anchor and host Campbell Brown.
Brown was brought on to Facebook to lead its
news partnership team, according to TIME.
The goal of the project is to increase “news
literacy” to combat the recent criticism of fake
news stories that have been populated the
social platform highlighted by election coverage.

4. Image Source: https://www.androidcen-
tral.com/sites/androidcentral.com/files/
styles/larger_wm_blw/public/article_im-
ages/2015/12/facebook-instant-articles.
jpg?itok=3k1TrWdI
Fidji Simo, Director of Product
formally announced the project
in a blog post
(http://bit.ly/2j6l1u9) stating
that Facebook wants to create
stronger ties with the media,
working directly with its new
news partners to:
1. Develop new products.
- Work together to discover
better storytelling formats
(improve Facebook Live,
Instant Articles, etc).

5. Image Source: https://technology.inquirer.net/55681/google-face-
book-choke-fake-news-sites-of-ads
Source: http://time.com/4631469/facebook-journalism-project/
- Promote local news and
independent media.
- Sponsor key journalism conferences
around the world and host regular
“meetings” with the media.
2. Train journalists on Facebook’s
new products/news platforms.
- Offer media partners free social
performance measurement tools.
- Expand tools to help journalists
live report. (i.e. Facebook Live).

6. Image Source: https://www.wired.com/wp-content/uploads/2015/09/FEATURED-Facebook_News-02.jpg.jpg
Source: http://time.com/4631469/facebook-journalism-project/
- Increase commitment to First Draft Partner Network, “a coalition
of platforms and 80+ publishers, that works together to provide
practical and ethical guidance in how to find, verify and publish
content sourced from the social web.”
3. Provide training and tools for everyone.
- Work with third parties, such as the News Literacy Project, to
help promote education on news sources. Facebook will be
helping to produce PSAs aimed at this goal.
- Improve ways for users to report fake news and spam.