Amazon launched its cashier-less convenience store Amazon Go in December 2016 with a promotional video and FAQs. The store uses sensors, RFID, artificial intelligence, and deep learning algorithms to track what items customers take and charge their Amazon account without checkout lines. While reception has been positive, the store remains in beta testing for Amazon employees only and is expected to launch to the public in early 2017 located in Seattle at Amazon headquarters.

1. Week of December 13, 2016

2. Image Source: https://assets.wired.com/photos/w_1720/wp-content/uploads/2016/12/Amazon-Go-TA.jpg

3. The Launch
• December 5, 2016
• Very low-key
• Promotional video
• FAQ’s
• Alert shopper when the brick
and mortar is open to the public
age Source: https://d3i6fh83elv35t.cloudfront.net/newshour/wp-content/uploads/2016/12/Amazon-
O_RTSUU2D-1024x683.jpg

4. Just Walk Out Technology
It describes the technology as using:
• Chip and weight sensors
• RFID
• Artificial Intelligence
• Deep Learning Algorithms
Amazon filed the patent more than two years ago
Image Source: https://cdn0.vox-cdn.com/thumbor/AX4x3O6mZ6y47noGK77n538w1oA=/
0x2:650x368/1600x900/cdn0.vox-cdn.com/uploads/chorus_image/image/52140055/
amazon_go.0.jpeg
Image Source: http://blogs-images.forbes.com/
bradthomas/files/2016/12/amazon-300x167.jpg?
width=960

5. Reception

6. What’s Happening Now?
We wait…
• Expected public launch is
early 2017
• Currently Amazon Go is in
beta testing mode for
Amazon employees only
• Currently, the only store in
Seattle Amazon
Headquarters Image Source: http://blogs-images.forbes.com/
bradthomas/files/2016/12/amazon-300x167.jpg?
width=960