Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Check out this new video that promotes the Parkinson\'s Beach Brigade and features the stories of 3 individuals who have Parkinson’s!
Visit: http://www.youtube.com/watch?v=rzC0E_LlJbc
Hay Street United Methodist Church to Host 2013 Brunch and MatineeBryce Neier
FAYETTEVILLE, North Carolina (June 2013) – The Hay Street United Methodist Church recently announced the date for its upcoming 2013 Brunch and Matinee, which will be held September 21, 2013. Hay Street is inviting all of its members and supporters to attend, including longtime advocate Bryce Neier, founder and attorney at the Law Offices of Bryce D. Neier. Bryce Neier is an active member of the church and has long supported Hay Street’s Children’s Fund.
Check out this new video that promotes the Parkinson\'s Beach Brigade and features the stories of 3 individuals who have Parkinson’s!
Visit: http://www.youtube.com/watch?v=rzC0E_LlJbc
Hay Street United Methodist Church to Host 2013 Brunch and MatineeBryce Neier
FAYETTEVILLE, North Carolina (June 2013) – The Hay Street United Methodist Church recently announced the date for its upcoming 2013 Brunch and Matinee, which will be held September 21, 2013. Hay Street is inviting all of its members and supporters to attend, including longtime advocate Bryce Neier, founder and attorney at the Law Offices of Bryce D. Neier. Bryce Neier is an active member of the church and has long supported Hay Street’s Children’s Fund.
Schneider Associates Launch of the Week: Amazon Go!Ariel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Proposta di piano di sponsorizzazione tra Eataly e la Federazione Italiana Canoa Kayak per il Mondiale Canoa Velocità a Milano, nell'ottica di Expo Milano 2015.
Launch of the Week: Taco Bell Cantina Las VegasAriel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Launch of the Week: Instagram Tagging FeatureAriel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Retail strategy for Global brand of authentic Italian food and recipes. Analysed and observed Eataly outlet at Dubai Mall. Recommended strategies for customer attraction and retention.
Schneider Associates Launch of the Week: Facebook Journalism ProjectAriel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Die sozialen Medien sind wichtiger Bestandteil unserer heutigen gesellschaftlichen Interaktion. Denkt man an die technologische Weiterentwicklung sozialer Netzwerke, ist Facebook M möglicherweise eine der fortschrittlichsten Ideen in diesem Sektor. Doch wie sieht die Erweiterung unserer Realität um virtuell neu geschaffene Räume in der gesellschaftlichen Interaktion aus? Diesem Bereich möchte ich mich hier genauer widmen.
If you had not yet the opportunity to visit our store of the future in The Hague this is maybe a good start. Check out our presentation and as Always visit us!
Pip Stocks' presentation at Mumbrella's Retail Marketing Summit 2017Ruperta Daher
Pip Stocks, CEO and Founder at BrandHook, presents on How Consumer Behaviour is Changing and The Implications for Brands at Mumbrella's Retail Marketing Summit.
Schneider Associates Launch of the Week: The Excelsior ScholarshipAriel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Schneider Associates Launch of the Week: Amazon Go!Ariel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Proposta di piano di sponsorizzazione tra Eataly e la Federazione Italiana Canoa Kayak per il Mondiale Canoa Velocità a Milano, nell'ottica di Expo Milano 2015.
Launch of the Week: Taco Bell Cantina Las VegasAriel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Launch of the Week: Instagram Tagging FeatureAriel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Retail strategy for Global brand of authentic Italian food and recipes. Analysed and observed Eataly outlet at Dubai Mall. Recommended strategies for customer attraction and retention.
Schneider Associates Launch of the Week: Facebook Journalism ProjectAriel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Die sozialen Medien sind wichtiger Bestandteil unserer heutigen gesellschaftlichen Interaktion. Denkt man an die technologische Weiterentwicklung sozialer Netzwerke, ist Facebook M möglicherweise eine der fortschrittlichsten Ideen in diesem Sektor. Doch wie sieht die Erweiterung unserer Realität um virtuell neu geschaffene Räume in der gesellschaftlichen Interaktion aus? Diesem Bereich möchte ich mich hier genauer widmen.
If you had not yet the opportunity to visit our store of the future in The Hague this is maybe a good start. Check out our presentation and as Always visit us!
Pip Stocks' presentation at Mumbrella's Retail Marketing Summit 2017Ruperta Daher
Pip Stocks, CEO and Founder at BrandHook, presents on How Consumer Behaviour is Changing and The Implications for Brands at Mumbrella's Retail Marketing Summit.
Schneider Associates Launch of the Week: The Excelsior ScholarshipAriel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Schneider Associates Launch of the Week: Facebook MarketplaceAriel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Schneider Associates Launch of the Week: United Nations Social Media App SDGs...Ariel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Schneider Associates Launch of the Week: Snap Audience MatchAriel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Schneider Associates Launch of the Week: Facebook Slideshow UpdateAriel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
Schneider Associates Launch of the Week: Uber BeachBagAriel Ferrante
Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
3. Last Tuesday, Eataly Boston opened its 45,000 square-
foot location in the Prudential Center.
Eataly Boston is the third Eataly location in the U.S.,
the others are in New York City and Chicago.
EATALY BOSTON
Image Source: https://www.eataly.com/wp/wp-content/uploads/2016/07/eataly-bos-
ton-home-slideshow.jpg
4. The grand opening attracted Boston foodies,
local media and celebrities, making this much
anticipated launch a complete success.
Almost every Boston publication was in
attendance for the opening of Eataly on
Tuesday afternoon.
In fact, the media began covering the
opening of Mario Batali’s newest culinary
endeavor over a year ago.
Image Source: https://www.eataly.com/us_en/magazine/
how-to/italian-breakfast/?platform=hootsuite
5. Eataly Boston has over 2,000 Twitter followers, 8,500 Instagram followers and over
14,000 likes on its Facebook page.
In addition to attracting interest through their own media channels, Eataly’s launch
was featured in a 25-minute Facebook Live video on boston.com’s page.
If the cuisine wasn’t appealing enough, foodies who attended Tuesday’s launch had a
chance to see chef and Food Network star, Mario Batali, who was joined by Mayor Marty
Walsh and award-winning Boston chef Barbara Lynch.
Image Source: https://www.eataly.com/us
6. Between 500-600
new jobs
4 restaurants
10 eateries
2 cafes
3 bars
5 fresh production
centers
10,000 products
Hands-on cooking
classes
What
Eataly
brings to
Boston:
Image Source: https://www.facebook.com/EatalyBoston/photos
/a.581855715339942.1073741829.381301838728665/581849
418673905/?type=3&theater
7. “‘Anybody can hit a home run,’ Batali said.
‘How many people can be Mickey Mantle?
We want to be Mickey Mantle, or I guess Joe
DiMaggio. Or even Babe Ruth.’”
“This is not a pop up. This is a 50-year investment.
Hopefully we’ll become a part of the gastronomic
culture that is Boston,” Batali said of Eataly.
How is Eataly going to achieve this?
Using social media to continue to spread awareness of the events at the location
and highlight the every day experience there.
Maintaining the mentality that “opening day is the least difficult” to ensure that
performance in the future remains high.
Using and promoting locally grown ingredients.
Asking customers to use a hashtag when they are dining or drinking at Eataly.
Channeling some of the greatest Yankees.