This document discusses entrepreneurial behavior. It defines entrepreneurial behavior as a subset of entrepreneurial activities concerned with understanding, predicting, and influencing individual behavior in entrepreneurial settings. Some key aspects of entrepreneurial behavior discussed include its focus on the behavioral approach to management, analyzing behavior at the individual, inter-individual, and organizational levels, and aiming to understand, predict, and control human behavior in enterprises to improve entrepreneurial effectiveness. The document also outlines different approaches and models for studying entrepreneurial behavior.

1. ENTREPRENURIAL
BEHAVIOUR
K M A R C H A N A YA D AV
I D N O 5 0 5 1 0
M . C O M I I I S E M

3. INTRODUCTION
• Human behaviour in an enterprise is generally
concerned with the thoughts, felling ,emotions
and action of the people working in it . It is
rightly said that the success of any enterprise
primarily depends upon the efficiency of
entrepreneurs depends primarily upon its
human skills and how well he understands the
needs and desire of the people working in the
enterprise.

4. MEANING OF ENTREPRENEURIAL
BEHAVIOUR
• Entrepreneurial behaviour is directly
concerned with the understanding.
Prediction and control of human
behaviour in enterprises.

5. DEFINITION
• “ Entrepreneurial behaviour is a subset of entrepreneurial
activities concerned with understanding ,predicting and
influencing individual behaviour in entrepreneurial
settings” - callahan

6. CHARACTERISTICE OF
ENTREPRENEURIAL BEHAVIOUR:
Behavioural approach to
management
Cause and effect relatinship
A branch of social science
Three level of analysis
A science as well as an art
A body of theory,Research &
Application
Rational thinking
Human part of enterprise
Change Part of Enterprise

7. 1. Behavioural approach to management : Entrepreneurial behavior
represents the behavioural approach of management . It emerged as
a distinct field of study because of the importance of human
behavior in enterprise.
2. Cause and effect relationship : Human behavior is generally taken in
terms of cause and effect relationship . It provides generalisation that
entrepreneurs can use to anticipate the effect of certain activities on
human behavior.
3. A branch of social sciences : Entrepreneurial behavior is greatly
influenced by other social sciences viz,. Psychology , sociology and
anthropology.
4.Three levels of analysis : Entrepreneurial behavior is the study of
three levels of analysis i.e. individual behavior , inter-individual
behavior and the behavior of organisations .
5. A science as well as an art : The systematic knowledge about human
behavior is a science and the application of behavioural knowledge and

8. 6. A body of theory , research and application which helps in
understanding the human behavior in organisation.
7. Beneficial to both enterprise and individuals : A reasonable
climate is created so that employees may get much needed
satisfaction and the entrepreneur may attain its objectives.
8.Rational thinking : Entrepreneurial behavior provides a rational
thinking about people and their behavior . The major aim of
entrepreneurial behavior is to explain and predict human behavior in
enterprise.
9.Human part of enterprise : It focuses on people , their desires and
needs . It is the systematic study of the action and attitudes of
people working in enterprise.
10.Change part of enterprise : It points to the need for change in
human behavior with change in technology and other fields of

9. APPROACHES TO THE STUDY OF
ENTREPRENEURIAL BHAVIOUR
Human resource
approach
Contingency
approch
Productivity
approach
System
approach

10. MODEL OF ENTREPRENEURIAL
BEHAVIOR:
AUTOCRATIC MODEL
CUSTODIAL MODEL
SUPPORTIVE MODEL
COLLEGIAL MODEL
OTHER MODELS

11. ROLE AND IMPORTANCE OF
ENTREPRENEURIAL BEHAVIOUR
Understanding human behaviour
Predicting human
behaviour
Control and direct
behaviour
Entrepreneurial
effectiveness
Motivation
Better human relations

12. • 1. UNDERSTANDING HUMAN BEHAVIOUR : - Develop full
knowledge about the behavior of the employees.
• 2. PREDICTING HUMAN BEHAVIOUR:- Predicting the future
of the employees ‘ behavior (allow them to take preventive
actions).
• 3. CONTROL AND DIRECT BEHAVIOUR:-Assists
entrepreneur to direct and control the human behavior to take
preventive actions).
• 4. ENTREPRENEURIAL EFEECTIVENSS:- Helps in better use
of raw mat’ l and other resources to improve the quality of work.
• 5. MOTIVATION-to identity the needs and requirement of the
employees.
• 6. BETTER HUMAN EFFECTIVENESS :Maintaining cordial
human relations in the enterprise.(TO find out causes of industrial
conflicts).