Appia Q1 2013 Update

1. 2013-Q1 Overview
Bringing developers and users together
1

2. Appia : Delivering Higer LTV
 Simple performance
based marketing Performance
 1 Campaign 1 price, Based
multiple ad units
Benefits
LOWER cost per user than
CPM or CPC
 100% NON- Non- HIGH QUALITY users
INCENTIVIZED high Incentivized
quality users Drive 1,000’S of daily
Users
installs
100% GARANTEED ROI -
Pay only for confirmed
installs
 Users are already
ELEVATE positioning on
looking for great apps Engaged Google Play
 Mobile web, in-app, Users
and in game Reach MULTIPLE TRAFFIC
SOURCES at once
2

3. Appia Publishing Platform
Avg. bids Increase
English speaking $2.10
Global $0.80 positioning on
Select App Google Play
Confirm installs
via Google Play
Set Bid platform
Install
Choose
Targeting
Geo
Top campaigns
Target by bubble to the
countries top
and regions
OS
Device App Wall Ad
3

4. Installs by Geography
Top Countries – Android
1 United States
Android Installs by Country
2 United Kingdom
3 India
4 Saudi Arabia
5 Philippines Other, 14%
Thailand, 2%
6 Brazil
Hong Kong, 2%
7 Canada
8 Australia Austraila, 3%
9 Hong Kong
10 Thailand Canada, 3%
11 Russia Brazil, 3% United States, 53%
12 Kuwait
13 Indonesia Philippines, 3%
14 Mexico Saudi Arabia, 3%
15 Japan UK, 7%
16 Chile
India, 7%
17 S Korea
18 Spain
19 Sweden
20 France
In Oct 2012, Appia had visits from over 200
21 Germany
22 Argentina
23 Turkey
24
25
Israel
South Africa
COUNTRIES and downloads on
3500+ DEVICE TYPES 4

5. Proven Technology & Quality Results
Global Reach Tier 1 Partnerships
 17B+ monthly impressions
 15.7M+ sponsored installs since
launch
 Over 200 countries
Mobile Web
appia
algorithm
Site by site
In App Refreshed daily
Display order by performance 5

6. Online Campaign Management
• Manage your campaigns with the Appia Dashboard
• Select targeting, bid rate, pause and resume campaigns
Campaign Summary
6

7. Will Black
Advertising Account Manager
m: 919.630.1091
e: will.black@appia.com
Paving the Road to App Success
7