Developers have built more than 25,000 mobile apps on Titanium and have unleashed them onto the world. Some of these apps have been built by the world's best brands like NBC, Kelloggs, and Medtronic. Hear from these companies how they created amazing user experiences for their customers, how mobile has impacted their business, and why Titanium was the best choice to power their apps. Jeff Haynie, Appcelerator's CEO, will discuss how these great brands have built world-class apps on Titanium. Jeff Haynie is Co-founder and CEO of Appcelerator. Jeff is a long-time serial entrepreneur, technologist and blogger.

1. Building
World
Class
Mobile
Experiences
on
Titanium
Jeff
Haynie

4. Founded in 2007
Relocated from Atlanta 2008
18 employees a year ago …
100 today
Mountain View HQ
Worldwide presence
VC Funded:
Storm Ventures, Sierra
Ventures, eBay

12. 1.5 MILLION
DEVELOPERS

15. Titanium Certified Titanium Advanced
App Developer Training Certification Training
Training delivered this year in
USA, Sweden, England, Germany, Japan, Mexico, and India

19. NY State Senate Surrey Police Smart Traveler
Bill tracker; open sourced UK Police, community US travel alerts
for iOS and Android engagement, open API and route finder

20. University of
Wisconsin Milwaukee

21. Tradui Oil Reporter Aidori
Creole-to-English translator Oil tracking app Japanese Earthquake news, built
for Haiti Earthquake for spill clean up by Japanese Titans in 72 hours

25. to enabling enterprise and consumer mobility

26. to enabling enterprise and consumer mobility
Empower
mobile
workforce

27. to enabling enterprise and consumer mobility
Empower Transform
mobile customer
workforce relationships

28. to enabling enterprise and consumer mobility
Empower Transform Scalable
mobile customer mobile
workforce relationships strategy

29. Integrated Mobile Platform
for Enterprise and Consumer
Applications

31. Objective: Create a real-time, in-the-field iPad inventory
management app for field managers worldwide

37. Mobile Strategy Evolution
Jay Leno Jimmy Fallon NBC
(iPhone) (iPhone & Android) (iPad, iPhone & Android)
OBJECTIVES Reach Reach, Reach, Engagement,
Engagement Loyalty, & Monetization

40. FOR EVERY TASTE, EVERYWHERE!
Portfolio ranging from iconic brands to local favorites!
In 2010, Kellogg brand was ranked 35th of all global brands, the highest-
ranking among packaged food manufacturers - by Interbrand!

41. IT Strategy Overview!
Business Objectives for Mobile !
• Grow Qualified Leads!
• Real time Interactive Relationship!
• Expand Revenue Opportunities!
Technical Strategy!
• Identifies complexity of a mobile landscape – “The Problem”!
• Shift from “all mobile implementations are the same” to ! !
“cross-platform focused approach”!
• Deliver a seamless personalized consumer experience
regardless of mobile channels!
• Optimize and deliver mobile experience with industry standard QA,
Security, Monitoring and Response on all our mobile campaigns!

46. Fiber Tracker App!
Scheduled to go live on September 25, 2011!
Objective!
Create mobile app for the Fiber Tracker tool currently residing on
KelloggsNutrition.com to drive greater convenience of use for consumers
and healthcare professionals.!
46

47. Fiber Tracker App Pilot Objectives!
• Cross Platform
Development!
• Complete native user
experience!
• Location Based
Services !
• Social Sharing !
• App Testing and
Release Cycles!
• Post Launch Support!
47

49. Innovate Scale Control