This document discusses how mobile app publishers can increase user engagement and monetization through the Calldorado SDK. The SDK allows apps to show caller ID for incoming calls using an "After Call Screen" that displays ads. A case study shows how the Write Snaps app increased revenue by over 300% and active users by 42% by integrating the Calldorado SDK. The SDK can be easily integrated and provides opportunities for in-call and post-call advertising impressions.
9. ü Caller ID indentifies callers while the
call is happening – even the ones not
in the user’s contact list.
ü No more number guessing or
avoiding unknown spam callers.
ü Caller ID prepares users for the call
CALLER ID
FEATURE
17. The Caller ID ad
format creates a
constant stream
of ad impressions
AD IMPRESSIONS
(impressions / user / month)
150
40
Caller ID
Impressions
In-app
Impressions
18. FIRST INSTALL WINS
Install protection ensures that a user
who has installed more than one app
using the Calldorado SDK will not see
caller ID screens multiple times.
The first installed app gets the
priority to show the screens.
21. APP SUCCESS STORY
Write Snaps
Challenges
o Low earnings from in-app ads
o Many inactive users (difficult to re-engage users)
Photography app that allows users to write on
their photos easily. Additionally you can add
photo filters to your picture.
27. TOTAL IMPRESSIONS
Basic in-app impressions
Caller ID ad impressions
from the Calldorado SDK
25%
75%
App success story
Write Snaps
28. See how much money you can make at calldorado.com
29. EASY INTEGRATION
Integration in less
than 10 minutes
Android Studio, Eclipse,
Cordova, Unity,
GameMaker: Studio &
React Native
Best Practice &
Documentation Guide
Go to my.calldorado.com/login/signup and sign up