Appscend

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Appscend

  1. 1. September 2011
  2. 2. Appcend is: An innovative Software as a Service solution empowering companies to leverage mobile applications by: <ul><li>Replacing traditional software development with a fast , easy-to-use and powerful interface and markup language for designing and building mobile applications. </li></ul><ul><li>Cutting time and cost to a small fraction compared to traditional development. </li></ul><ul><li>Offering a complete set of tools that allow customers to better understand their app ’s users’ behavior and preferences in order to maximize ROI </li></ul>
  3. 3. The Appscend Platform Includes: Unique and fully-featured applications Innovative design & building tools offer framework versatility into a comprehensive interface for anyone. Our customers ’ photos, catalogs, articles, maps, videos and music are just a few clicks away. Total Content Control Cloud based CMS provides out-of-the-box integration with top multimedia content services, social networks and custom APIs ensuring fast, global distribution and scalability. Sky High ROI Integrated ad server makes in-app ad distribution easy and efficient. Clients can choose between top ad networks or run their own in-house ads. Premium content subscriptions are alsc possible using “ In-App Purchase” Know your users. Make them count! Social layer enables application users to comment, interact, share and generate their own content. All actions and user profiles are traceable and manageable from within Appcend ’s dashboard
  4. 4. Management Team Appcend is the highlight product of a team of three entrepreneurs: Sebastian Vaduva, 25 - Chief Executive Officer Software Engineering & Economic background 4 years of experience in the digital industry Andrei Marinescu – Chief Technical Officer Software Engineering background 7 years of experience in programming Gabriel Dobocan - Chief Software & Product Architect Software Engineering background 7 years of experience in programming
  5. 5. Pricing Model B2C: Monthly Subscription ranging from EUR 29 to EUR 99 EUR 199 one time fee for managed publishing to the App Store EUR 599 fee for managed building process, training and app prototyping B2B: Value Added Resellers (digital publishers, development agencies, marcom agencies) Annual flat fee EUR 5000 White Label Fee EUR 3000 Discounted app packages ranging from EUR 2500 to EUR 10.000 Enterprise Licenses: Annual Flat Fee Ranging from EUR 8.000 – EUR 20.000
  6. 6. Competition <ul><li>Focused primarily on music industry and celebrities </li></ul><ul><li>Rich in features but extremely expensive . </li></ul><ul><li>Closed service with upfront payment, addressing different market </li></ul><ul><li>Simple to use, but with limited functionality, and design options. </li></ul><ul><li>All applications have the same basic structure, layout and features </li></ul><ul><li>Not suitable for sophisticated clients or for enterprises </li></ul><ul><li>Features an advanced modular platform </li></ul><ul><li>No monetization options for the application ’s end clients </li></ul><ul><li>Features similar own markup language and rich apps </li></ul><ul><li>Focused on the developer audience </li></ul><ul><li>Lacking in management and monetization features </li></ul>
  7. 7. Achievements to Date <ul><li>Product Development Achievements: </li></ul><ul><li>Operational web dashboard, featuring the Application Builder, the service-integrated mobile CMS, a Push Notifications server, the Social activity tracking panel, a hosted Ad server and streamlined In-App Purchases </li></ul><ul><li>Development of system architecture and mobile libraries for all iOS devices (iPod, iPhone, iPad) </li></ul><ul><li>Deployment and integration with Amazon Cloud Service, electronic payments and SSL certificates </li></ul><ul><li>Business Achievements: </li></ul><ul><li>200 trial signed-up to be among the firsts to access our platform in the first month of our private beta program. </li></ul><ul><li>250 apps started with Appscend by potential customers </li></ul><ul><li>Signed deals with one of the biggest retailers in Romania, The national Romanian television and two large local publishers generating a turnover in excess of EUR 6000 </li></ul><ul><li>Developing our own network of applications, to set up a secondary revenue stream </li></ul>
  8. 8. Product Roadmap & Sales Forecast <ul><li>Product Roadmap: </li></ul><ul><li>Android application support </li></ul><ul><li>Extended social activity component: </li></ul><ul><ul><li>Custom login system, user synchronization </li></ul></ul><ul><ul><li>In-App activities </li></ul></ul><ul><ul><li>Check-in system </li></ul></ul><ul><ul><li>Game mechanics integration – points, badges, top users </li></ul></ul><ul><li>M-Commerce features, checkout process and payment gateway integration </li></ul><ul><li>Smart analytics and mobile marketing intelligence </li></ul>2011 Objectives: 6000 users 100 paying customers 3 . V.A.R Licenses Sold 5 Enterprise Licenses Sold 2012 Objectives: 18.000 signed up users 900 paying customers 40 V.A.R licenses sold 20 Enterprise accounts sold
  9. 9. Appendix
  10. 10. Dashboard Overviews (1) App management view This is the main application management dashboard, featuring all the tools Appscend provides. Users also get a glimpse at the app activations statistics for the ongoing month.
  11. 11. Dashboard Overviews (2) App builder view Available modules can be combined any way suited in order to achieve the perfect app Each module from the app structure has its own content, layout and functionality settings that are easy to set in place both for iPhone and iPad devices to achieve the perfect combination. Available modules can be dragged and dropped in order to achieve the perfect app structure
  12. 12. Case Study – Stiri360 <ul><li>News aggregator app focused on the romanian market </li></ul><ul><li>Build in 24h using Appscend </li></ul><ul><li>Content from over 20 local news publishers – optimized for mobile, cached and distributed via Amazon ’s global CDN </li></ul><ul><li>Mobile advertising and In-App purchasing for monetization </li></ul><ul><li>Monthly stats: 50k active users, 100k+ sessions, 300k+ page views </li></ul>
  13. 13. Case Study – New York Times <ul><li>The original NYT iPhone application was replicated in 2 hours using Appscend ’s IgniteMarkup language </li></ul><ul><li>Our developers had to write only 7 files to do it, with under 300 lines of XML </li></ul>

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