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Monetising Mobile - Shazam

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Presentation from Mobile Entertainment’s Monetising Mobile conference on 26-May-2010, by Andrew Fisher of Shazam.

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Monetising Mobile - Shazam

  1. 1. ACHIEVING 75 MILLION USERS Andrew Fisher Chief Executive Officer
  2. 2. <ul><ul><li>Global footprint: Live in over 200 countries </li></ul></ul><ul><ul><li>Market reach: 75 million users since launch </li></ul></ul><ul><ul><li>Growth: 750,000 new users per week </li></ul></ul><ul><ul><li>Usage: Over 2 million interactions per day </li></ul></ul><ul><ul><li>Grey Hair: We’ve been at it for 10 years! </li></ul></ul>Company Overview <ul><li>World’s leading mobile discovery provider </li></ul>
  3. 3. Building For Success <ul><li>Proposition Characteristics </li></ul><ul><li>Single versus Multiple Platforms </li></ul><ul><li>Development Considerations </li></ul><ul><li>Business Model </li></ul><ul><li>Go to Market Strategy </li></ul><ul><li>Future Opportunities </li></ul>
  4. 4. Single Versus Multiple Platforms? <ul><li>Source: Kleiner Perkins Caufield and Byers Research </li></ul>OS Units Units/Day Apps Download/Day iPhone 75M 220k 180k 12M Android 5-10M 60k 35k 2M Blackberry >100M 160k 5k 1M Symbian >1Bn 1.2M 6k 1.6M Windows Mobile >100M 80k 0.7k negligible Palm <5M 4k 1.7k negligible (Java/Brew) >1Bn 2.7M >100k 5M
  5. 5. Single Versus Multiple Platforms? <ul><li>Source: Kleiner Perkins Caufield and Byers Research </li></ul>OS Units Units/Day Apps Download/Day iPhone 75M 220k 180k 12M Android 5-10M 60k 35k 2M Blackberry >100M 160k 5k 1M Symbian >1Bn 1.2M 6k 1.6M Windows Mobile >100M 80k 0.7k negligible Palm <5M 4k 1.7k negligible (Java/Brew) >1Bn 2.7M >100k 5M
  6. 6. Single Versus Multiple Platforms? <ul><li>Source: Kleiner Perkins Caufield and Byers Research </li></ul>OS Units Units/Day Apps Download/Day iPhone 75M 220k 180k 12M Android 5-10M 60k 35k 2M Blackberry >100M 160k 5k 1M Symbian >1Bn 1.2M 6k 1.6M Windows Mobile >100M 80k 0.7k negligible Palm <5M 4k 1.7k negligible (Java/Brew) >1Bn 2.7M >100k 5M
  7. 7. Single Versus Multiple Devices?
  8. 8. Single Versus Multiple Devices?
  9. 9. Single Versus Multiple Devices?
  10. 10. Building For Success <ul><li>Proposition Characteristics </li></ul><ul><li>Single versus Multiple Platforms </li></ul><ul><li>Development Considerations </li></ul><ul><li>Business Model </li></ul><ul><li>Go to Market Strategy </li></ul><ul><li>Future Opportunities </li></ul>
  11. 11. Business Model Product Shazam Encore Price Free £3.00 Adverts Yes No Tags/Month 5 Unlimited Features Limited Full
  12. 12. Building For Success <ul><li>Proposition Characteristics </li></ul><ul><li>Single versus Multiple Platforms </li></ul><ul><li>Development Considerations </li></ul><ul><li>Business Model </li></ul><ul><li>Go to Market Strategy </li></ul><ul><li>Future Opportunities </li></ul>
  13. 13. TV, Print & Online
  14. 14. Building For Success <ul><li>Proposition Characteristics </li></ul><ul><li>Single versus Multiple Platforms </li></ul><ul><li>Development Considerations </li></ul><ul><li>Business Model </li></ul><ul><li>Go to Market Strategy </li></ul><ul><li>Future Opportunities </li></ul>
  15. 15. SARA - Shazam Audio Recognition Advertising <ul><li>Accessing New $70 Billion Market </li></ul>
  16. 16. <ul><ul><li>Made for Mobile </li></ul></ul><ul><ul><li>Utility delivers longevity </li></ul></ul><ul><ul><li>Every major platform & app store </li></ul></ul><ul><ul><li>Preloaded by Operators & OEMs </li></ul></ul><ul><ul><li>Localised for 200 countries </li></ul></ul>Achieving 75 Million Users

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