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5 Ways to Not Get Crushed by
the App Ecosystem
STAS ZHUKOVSKIY • Branch Ambassador
stzhuk@gmail.com • @branchmetrics
@stas_zhuk
It’s just too saturated. The barriers to
adoption and therefore monetization are
too high. It’s easier on the w...
@stas_zhuk
@stas_zhuk
@
Websites are easy
Your Website
DATA
ATTRIBUTION
CONTEXT
@stas_zhuk
@
DATA
ATTRIBUTION
CONTEXT
Apps today are lonely islands
Your App
@stas_zhuk
APP STORE
ADS
Users
Users
Your App
Main ways to get new users:
E-MAIL
@stas_zhuk
@
The solution: changing the way mobile links work
Your App
CAMPAIGNS
SOCIAL
ADS
SEARCH
@stas_zhuk
1. Use content to promote apps
18%
Install to Booking
conversion rate
16%
Cost Per Install
@stas_zhuk
Double in-app signups
STANDARD DEEP LINK TO CONTENT
ACTIVATION RATE BY DOWNLOAD LINK
16%
29%
@stas_zhuk
2. Use links that work on all platforms and devices
@stas_zhuk
GENERIC
WELCOME
SCREEN
PERSONAL
WELCOME
SCREEN
3. Use context to get better conversions
78%
Install to Signup
@stas_zhuk
4. Drive users from web to mobile
3x
Daily Downloads
Use Smart Banners
@stas_zhuk
4. Use context indexing to drive search traffic
App PinsApp Cards
App LinksApp Indexing
Universal links
Come find us in the hall 

or at branch.io
stzhuk@gmail.com
telegram.me/stzhuk • @branchmetrics
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TargetSummit Moscow 2016 | 5 Ways not to get crushed by the App Ecosystem, Stanislav Zhukovskiy

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5 Ways not to get crushed by the App Ecosystem, Stanislav Zhukovskiy
BRAND AMBASSADOR AT BRANCH METRICS.
http://moscow.targetsummit.com

Published in: Mobile
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TargetSummit Moscow 2016 | 5 Ways not to get crushed by the App Ecosystem, Stanislav Zhukovskiy

  1. 1. 5 Ways to Not Get Crushed by the App Ecosystem STAS ZHUKOVSKIY • Branch Ambassador stzhuk@gmail.com • @branchmetrics
  2. 2. @stas_zhuk It’s just too saturated. The barriers to adoption and therefore monetization are too high. It’s easier on the web.
  3. 3. @stas_zhuk
  4. 4. @stas_zhuk @ Websites are easy Your Website DATA ATTRIBUTION CONTEXT
  5. 5. @stas_zhuk @ DATA ATTRIBUTION CONTEXT Apps today are lonely islands Your App
  6. 6. @stas_zhuk APP STORE ADS Users Users Your App Main ways to get new users:
  7. 7. E-MAIL @stas_zhuk @ The solution: changing the way mobile links work Your App CAMPAIGNS SOCIAL ADS SEARCH
  8. 8. @stas_zhuk 1. Use content to promote apps 18% Install to Booking conversion rate 16% Cost Per Install
  9. 9. @stas_zhuk Double in-app signups STANDARD DEEP LINK TO CONTENT ACTIVATION RATE BY DOWNLOAD LINK 16% 29%
  10. 10. @stas_zhuk 2. Use links that work on all platforms and devices
  11. 11. @stas_zhuk GENERIC WELCOME SCREEN PERSONAL WELCOME SCREEN 3. Use context to get better conversions 78% Install to Signup
  12. 12. @stas_zhuk 4. Drive users from web to mobile 3x Daily Downloads Use Smart Banners
  13. 13. @stas_zhuk 4. Use context indexing to drive search traffic App PinsApp Cards App LinksApp Indexing Universal links
  14. 14. Come find us in the hall 
 or at branch.io stzhuk@gmail.com telegram.me/stzhuk • @branchmetrics

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