1.
5 Ways to Not Get Crushed by
the App Ecosystem
STAS ZHUKOVSKIY • Branch Ambassador
stzhuk@gmail.com • @branchmetrics

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@stas_zhuk
It’s just too saturated. The barriers to
adoption and therefore monetization are
too high. It’s easier on the web.

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@stas_zhuk

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@stas_zhuk
@
Websites are easy
Your Website
DATA
ATTRIBUTION
CONTEXT

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@stas_zhuk
@
DATA
ATTRIBUTION
CONTEXT
Apps today are lonely islands
Your App

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@stas_zhuk
APP STORE
ADS
Users
Users
Your App
Main ways to get new users:

7.
E-MAIL
@stas_zhuk
@
The solution: changing the way mobile links work
Your App
CAMPAIGNS
SOCIAL
ADS
SEARCH

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@stas_zhuk
1. Use content to promote apps
18%
Install to Booking
conversion rate
16%
Cost Per Install

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@stas_zhuk
Double in-app signups
STANDARD DEEP LINK TO CONTENT
ACTIVATION RATE BY DOWNLOAD LINK
16%
29%

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@stas_zhuk
2. Use links that work on all platforms and devices

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@stas_zhuk
GENERIC
WELCOME
SCREEN
PERSONAL
WELCOME
SCREEN
3. Use context to get better conversions
78%
Install to Signup

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@stas_zhuk
4. Drive users from web to mobile
3x
Daily Downloads
Use Smart Banners

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@stas_zhuk
4. Use context indexing to drive search traffic
App PinsApp Cards
App LinksApp Indexing
Universal links

14.
Come find us in the hall
or at branch.io
stzhuk@gmail.com
telegram.me/stzhuk • @branchmetrics