Marketing plan for Android App

1. THE SMART READER
Marketing Plan for android
app
YOUR GATEWAY TO IIM

2. EXECUTIVE SUMMARY

3. CURRENT SITUATION :
Varied forms of reading practice is required for
CAT Reading Comprehension section. Aspirants
are asked to cover numerous resources such
As The Hindu editorials, novels written by
brilliant authors and business magazines.
PROBLEM :
It becomes difficult for students to cover
everything as per their study plan.
SOLUTION :
Allowing them to find all the resources in one
place.

4. What
Is
THE
SMART
READE
R ?

5. Integration of leading reading
material
required for CAT

7. COMPANY OVERVIEW
• Easily available reading material for aspirants.
• Practice on varied subjects such as Economics, Physics, Arts, Business etc.
• Time to time motivation for users by sending daily quotes to them.
• Plan to forward the idea for customers with broken hand by using the
eye movement
technique.

8. MARKET OVERVIEW
Company’s market involve the people who are interested in reading on varied to
CUSTOMER SEGMENTATION
Demographic : Age 18 to 30
Physiographic : India

9. TARGET CUSTOMERS :
IIM/cat Aspirants
Reading enthusiasts.

10. GOALS

11. GOAL
Phase 1:
Join hands with leading coaching institutes such as TIME and BYJU.
Phase 2 :
Introduce real time RC practice by framing questions for the given set.

13. TARGET MARKET :
Customers :
Satisfying customers by providing them comfortable reading experience
and keeping them free of financial and other stress.
Collaborators :
Leading coaching institutes such as TIME, Alchemist, BYJU, CL.
Competition :
English Reading comprehension
Arts and Letters daily

14. VALUE PROPOSITION :
CUSTOMER VALUE :
THE SMART READER provides a rich experience to the customer by
sending the users daily motivational quotes,
taking user reviews on a timely basis and keeping the user
comfort first in the priority.
‘’YOUR GATEWAY TO IIM’ is the brand mantra.
COLLABORATOR VALUE :
The coaching institutes can improve their results.
COMPANY VALUE :
Great for the employees as well who will always be updated with the latest
happenings in the world

15. TACTICS

16. PRODUCT AND
SERVICE :
A product that makes reading easier for
the user.
BRAND NAME :
THE SMAR READER
BRAND MANTRA : ‘YOUR
GATEWAY TO IIM’

18. • CUSTOMER SURVEY
• SORTING THEIR PREFERENCES
• APPROACHING COACHING INSTITUTES
• SHOWING THEM FUTUTRE AND VISION
• DESIGN AND LAUNCH

19. DISCLAIMER
Created by Anusha Valecha, Manipal Institute of technology during a
marketing internship under Prof. Sameer Mathur from IIM Lucknow.