Instructional Plan and Presentation: CUR/516 - CURRICULUM THEORY AND INSTRUCTIONAL DESIGN

2. Table of Contents
 Part I:
 Course Selection
 Purpose
 Target Audience
 Goals
 Part II:
 Learning Objectives
 Instructional Strategies
 Instructional Technologies
 Part III:
 Resources/Materials
 Detailed Guide of Implementation
 Communication of the course/timelines/schedule
 Engagement of Learners/Assessment Styles
 Part IV:
 Evaluation Methods
 References:

3. Brand Management
And
Marketing
http://lupomarketing.com/wp-content/uploads/2013/11/brand-management.jpg

4. Part I
 Description:
 The art of storytelling an effort to present and create the intrigue in a specific brand,
service, or product. Students will learn strategies that help organizations become icons
within their respective industries in addition to brand development. By the end of the
course students will develop a unique brand to present in a real-world simulation.
 Target Audience:
 The target audience for this course 21-45 year old students who have a passion in
business marketing, brand management, sports management, and entrepreneurship.
 Course Length:
 8 Week course

5. Part I:
Goals:
By the end of the course students will know
how to create a Marketing Plan Canvas that
covers seven principles:
Concept
Price/Profit Margin
Industry Analysis
Identifying Competitors
How to Create a Unique Selling Proposition
Marketing Channels
Target Audience
Students will understand the value and how to
create a successful “Elevator Pitch”
izdelava-spletne-strani.si

6. Part II
Learning Objectives
Instructional Activities
Instructional Technologies

7. Learning Objectives
 The learning objectives for this course are to establish an
understanding of how to gain a competitive advantage while
defining the competition is, how the competition operates,
price/profit margins, how to identify the target customer base,
and how to create a successful elevator pitch. By the end of
this course students will have a full understanding of how to
implement each of the seven goals and be able to show those
goals in a presentation format. The overall goal is for each of
the students to present their unique concept to crowd funders
and companies in hopes to land a job or financial support for
their business concept.

8. Instructional Activities

9. Part II
The elevator pitch will be recorded
and include the following points:
A. Who are you?
B. What do you do?
C. Why is it important?
D. Where is the product/business
located?
http://townsquareinteractive.com/files/2016/03/Elevator-Pitch.jpg

10. Building an Audience
Students are expected to create a blogger page in an effort to gain an perspective
audience. In addition to blogger, students will utilize: LinkedIn, Tumblr,
YouTube, and other sites to market assignments as well as create a live portfolio of
work.
https://www.ovrdrv.com/wp-content/uploads/2015/01/brand-embrace.jpg

11. Final Project
Final Project will consist of creating a Product
Presentation incorporating all points within the
8week course. Each week assignment will be
one component of the final presentation.
blog.gotomeeting.co.uk

12. Technologies
 Instructional Technologies:
For this course a computer/laptop is essential to the success of
the course:
 MS Office Suite: MS Word, MS Excel, Power Point
 Mac Users: Key Note Presentations, iMovie, Numbers, or
Pages
 Applications/Programs:
 Blogger.com, Tumblr.com, YouTube.com, Weebly.com,
LinkedIn.com, and Turnitin.com

13. Part III
 Implementation/Design:
 The strategy for implementing the course is to incorporate the
teachings of old with the technologies of today. Using an
overhead projector will allow for the instructor to be hands on
with facilitation of the course subject matter. In addition to
YouTube with various videos and presentations. The style will
be open dialog, creative/critical thinking, and the hands on
approach.
 Involvement:
 Facilitator, Students, and Outside Speakers

14. Resources/Materials:
 Go to Meeting and in class requirements
 Reading Material:
• The 22 Immutable Laws of Branding by Al and Laura Ries 2002
• Positioning: The Battle for Your Mind by Al Ries and Jack Trout 2000
• The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
by Peter Montoya and Tim Vandehey 2008
TED Talk Video’s:
• https://ed.ted.com/on/4iAj3EQu
• https://www.ted.com/talks/tim_leberecht_3_ways_to_usefully_lose_control_of_yo
ur_reputation
• https://www.ted.com/talks/seth_godin_on_sliced_bread
Part III continue

15. Part IV
Assessments:
• In class and Go-to-Meeting Discussion Questions (Interactive)
• Informative Presentations (Teams and Individuals)
• Multiple Choice Q&A
• Final Project Presentation (In front of Class & Live)

16. Reference
 Brand Management & Marketing Canvas: Created
by Bobby White
 All Images sources on each slide