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  1. 2. Saying of Holy Prophet (Peace Be Upon Him) “ May Allah shower mercy upon people who are polite and considerable when they sell and buy and demand back their debts”.
  2. 4. Presented to Prof. Sajjad Sindhu
  3. 5. Presented by C Kompany BBA 9- C
  4. 6. Group Members Khurram Sultan G1F05BBAH0212 Waseem Jalal G1F05BBAH0232 Ali Khalid G1F05BBAH0310 Mehboob Alam G1F05BBAH0311 Muhammad Waleed G1F05BBAH0329
  5. 7. Project Overview About PCIT Mission & Vision Products Detailed Overview of BBA Consumer awareness Consumer learning process Attitude Formation Decision Making Process Consumer Motivation Prototype
  6. 8. Wal eed Mughal
  7. 9. Chairman’s Message <ul><li>Societies and civilizations that resist change write their own epitaph. To be useful and equal partners in the new world order of the twenty-first century, it is imperative that Pakistanis acquire professional and management skills at par with international standards. No nation can afford to insulate itself from the explosion of technological development taking place in other societies and economies. </li></ul><ul><li>Mian Aamir </li></ul>
  8. 10. About PCIT
  9. 11. About PCIT <ul><li>PCIT is basically a product of Punjab Group Of Collages Pakistan. </li></ul><ul><li>Punjab College of Information Technology since its inception in the year 2000 enjoys the reputation as a house of superior learning in the field of information technology. </li></ul><ul><li>It follows American system of education, envisaging its characteristics & attributes including faculty, curricular, instructional methodology & student evaluation (grading) system. </li></ul>
  10. 12. About PCIT (Contd.) <ul><li>PCIT is proud to introduce the most innovative & job-oriented programs ensuring bright careers for students. Their programs are rigorous & designed to meet the demands of time. </li></ul>
  11. 13. VISION
  12. 14. <ul><li>To provide quality education to the youth of the country in the most challenging disciplines of knowledge through competent and proficient faculty, state of the art equipment and highly conducive learning environment </li></ul>Vision
  13. 15. Products
  14. 16. Products <ul><li>MBA Professional </li></ul><ul><ul><li>Finance </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>HR </li></ul></ul><ul><li>MBA Executive </li></ul><ul><li>BBAH </li></ul><ul><ul><li>Finance </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>HR </li></ul></ul><ul><li>BCS </li></ul>
  15. 17. BBA-H
  16. 18. Introduction to BBA <ul><li>BBA program is related to the business oriented studies for those individuals which are interested in the field of business. </li></ul><ul><li>PCIT enters the market of Gujranwala through proper search. During this search, they find that Gujranwala has not any of the single institute offering the Program of BBA (Hons) </li></ul><ul><li>At that time it was totally new trend of Honor degree in Pakistan so there was huge scope of BBA-H </li></ul>
  17. 19. Primary Goal <ul><li>The main and prime goal of PCIT for the BBA program is to provide just a quality education so that the students may perform well when enters in the related markets. </li></ul><ul><li>The second main goal was to promote the professional studies in Gujranwala. </li></ul>
  19. 21. Product Development <ul><li>There are many main pillars of PCIT who are involved in the development of this product. </li></ul><ul><li>But the key player is Mr. Suleman Anwar who paid full attention and developed this product in a very effective way. </li></ul><ul><li>By assignning practial projects to the students, so that they can be developed according to the market requirement. </li></ul>
  20. 22. Meh boob Alam
  21. 23. Understanding about the product
  22. 24. Understanding about the Product <ul><li>The Consumer perceives the product in a similar ways: </li></ul><ul><li>BBA Program is a complete business study in which an individual can be prepared as a business oriented personality. </li></ul><ul><li>Having a know how about the field of business. </li></ul>
  23. 25. Understanding about the Product <ul><li>It tries to satisfy the wide range of multi subjects in the field of business. </li></ul><ul><li>The motive is to have awareness about the latest tactics used in the businesses. </li></ul>
  24. 26. BENEFITS of BBA <ul><li>Our product satisfies all the needs related to the business field such as </li></ul><ul><li>Communication skills. </li></ul><ul><li>Decision Making skills. </li></ul><ul><li>Problem solving tactics. </li></ul><ul><li>Business rules. </li></ul><ul><li>Multi-subjects skills like Finance, Marketing, Human Resource etc. </li></ul>
  25. 27. Market Awareness
  26. 28. Target Customers
  27. 29. Target Customers <ul><li>BBA Program is targeting the following Customers </li></ul><ul><li>The students recently cleared intermediate and interested for honors Degree. </li></ul><ul><li>Business Oriented Individuals </li></ul>
  28. 30. Segmentation
  29. 31. Segmentation Hybrid Segmentation
  30. 32. <ul><li>Demographic Segmentation </li></ul><ul><ul><li>On the base of Education. </li></ul></ul><ul><li>Geographic Segmentation (Location) </li></ul><ul><ul><li>They launched BBA In Gujranwala. </li></ul></ul><ul><li>Psychographic Segmentation </li></ul><ul><ul><li>Middle </li></ul></ul><ul><ul><li>Upper </li></ul></ul>
  31. 33. <ul><li>Use situation (Behavioral Segmentation) </li></ul><ul><ul><li>Specific situation when students pass Secondary exams. </li></ul></ul>
  32. 34. Ali Khalid
  33. 35. Consumer Learning Process
  34. 36. Consumer learning process Motivation Cues Response Reinforcement To Become a Good Business man. Through the BBA orientation and promotions. Either to go with BBA Or not. Extra Curricular Activities, Study tours, Seminar and practical work etc..
  35. 37. How consumer learn <ul><li>There are two school Of thoughts of consumer learning. </li></ul><ul><ul><li>Behavioral </li></ul></ul><ul><ul><li>Cognitive </li></ul></ul><ul><li>In Case Of our Product BBA-H, the consumers Fall under the Cognitive learning theory. </li></ul>
  36. 38. Cognitive Learning <ul><li>Consumer Awareness </li></ul><ul><li>Evaluation </li></ul><ul><li>Behavior </li></ul><ul><li>Final evaluation </li></ul>
  37. 39. <ul><li>There are two main sources of consumer awareness or consumer learning: </li></ul><ul><li>Commercial source </li></ul><ul><li>Non- commercial source </li></ul>Consumer Awareness
  38. 40. <ul><li>Non-commercial </li></ul><ul><ul><li>Past experience </li></ul></ul><ul><ul><li>Family, friends , groups </li></ul></ul><ul><ul><li>Mouth of words </li></ul></ul><ul><li>Comercial </li></ul><ul><ul><li>Print media </li></ul></ul><ul><ul><li>Direct marketing </li></ul></ul><ul><ul><li>Through News Paper etc. </li></ul></ul>Consumer Awareness
  39. 41. Evaluation <ul><li>Different alternatives Of BBA-H are : </li></ul><ul><ul><li>BBA </li></ul></ul><ul><ul><li>B.Com </li></ul></ul><ul><ul><li>B.A etc </li></ul></ul>
  40. 42. Behavior Selection of BBA-H
  41. 43. Final Evaluation Is BBA fulfill the business education requirements during doing BBA Program.
  42. 44. Khu rram Sultan
  43. 45. Attitude Formation & Functional Approach
  44. 46. Attitude Formation <ul><li>Attitude of Consumers are developed through following ways: </li></ul><ul><ul><li>Advertisements </li></ul></ul><ul><ul><li>Word of mouth </li></ul></ul><ul><ul><li>Social Class </li></ul></ul><ul><ul><li>BBA Multi-Education Course </li></ul></ul><ul><ul><li>BBA Scope. </li></ul></ul><ul><ul><li>New Program. </li></ul></ul>
  45. 47. Functional Approach <ul><li>Utilitarian Function </li></ul><ul><ul><li>They provide the BBA with suitable price which satisfies the benefit offered by BBA. </li></ul></ul><ul><li>Value Expressive Function </li></ul><ul><ul><li>PCIT provided the Quality Education & Well-Known University’s Degree [UCP] which was the actual demand of customers. </li></ul></ul>
  46. 48. Functional Approach <ul><li>Ego Defensive Function </li></ul><ul><ul><li>BBA developed the self concept among the Students about its Significance. </li></ul></ul><ul><li>Knowledge Function </li></ul><ul><ul><li>BBA gave the knowledge about new features of multi-fields in a single program. </li></ul></ul>
  47. 49. Consumer Decision Making Process
  48. 50. Consumer Decision Process <ul><li>Pre-Purchase Activities </li></ul><ul><li>Purchase Activities </li></ul><ul><li>Post Purchase Activities </li></ul>
  49. 51. Pre-Purchase <ul><li>Need Recognition: </li></ul><ul><ul><li>To recognize the Biogenic Needs </li></ul></ul><ul><li>Information Search: </li></ul><ul><ul><li>External Search, Commercial, Non Commercial </li></ul></ul><ul><li>Evaluation Of Alternatives </li></ul><ul><ul><li>Determinant and Salient Attributes </li></ul></ul><ul><ul><li>Competitor Products </li></ul></ul><ul><li>Selection Of Product </li></ul>
  50. 52. Purchase <ul><li>Convenient Stores </li></ul><ul><li>Product </li></ul><ul><li>Purchase Situation </li></ul><ul><ul><li>Profit Margins </li></ul></ul><ul><ul><li>Free Sampling </li></ul></ul>
  51. 53. Post- Purchase <ul><li>Post Consumption Evaluation </li></ul><ul><ul><li>Mostly Satisfaction (75%-80%) </li></ul></ul><ul><ul><li>Cognitive Dissonance (Some) </li></ul></ul><ul><ul><li>Divestment (Instructions are on Pack about disposing) </li></ul></ul>
  52. 54. Competitors
  53. 55. Competitors <ul><li>GIFT UNIVERSITY </li></ul><ul><li>PUNJAB UNIVERSITY </li></ul><ul><li>VIRTUAL UNIVERSITY </li></ul>
  54. 56. Was eem Jalal
  55. 57. Gap Identification
  56. 58. Consumer Motivation <ul><li>The identification of consumer motives is an Important step in order to ensure that appropriate needs & wants will met by the product. </li></ul>
  57. 59. Consumer Motives <ul><li>Through formal Interviews we have find out consumer motives and develop a Gap Identification among the consumer motives and the actual Product (BBA-H) </li></ul>
  58. 60. Gap Identification <ul><li>Absence of High Qualified Professor. </li></ul><ul><li>No practical market activities </li></ul><ul><li>PCIT, not recognized as a university </li></ul><ul><li>No awareness of BBA in Gujranwla Market. </li></ul><ul><li>No orientation [career conceling] element </li></ul><ul><li>International original Books are not available at library </li></ul><ul><li>No such related study tours and seminar </li></ul><ul><li>Computer lab insufficient </li></ul>
  59. 61. Prototypes
  60. 62. Prototypes <ul><li>Hiring of Professional professors that can train the students according to the merit. </li></ul><ul><li>Internship and practical working will be assigned after passing three semesters to the students in market. </li></ul><ul><li>A Seminar will be conducted for the businessmen in chamber on yearly basis. </li></ul><ul><li>A proper orientation will be arranged and Experts will be hired for career counseling. </li></ul>
  61. 63. Prototypes <ul><li>Different study tours will be arranged for interested subjects. </li></ul><ul><li>The campus will be shifted to a new place, which will define a university and will be recognized one. </li></ul><ul><li>The library will be updated with international books. </li></ul>
  62. 64. Marketing Mix of Prototype
  63. 65. Marketing Mix of Prototypes <ul><li>Product </li></ul><ul><li>Place </li></ul><ul><li>Price </li></ul><ul><li>Promotion </li></ul>
  64. 66. Product <ul><li>BBA is a product, related to the services; and our product will be introduced with extra features according to the demand of consumer. </li></ul>
  65. 67. Place <ul><li>The place selected for the BBA program will be comfortable to every one. </li></ul><ul><li>Having a good location where every one can access easily. </li></ul><ul><li>Beside TDCP Sialkot By-pass, Gujranwala. </li></ul>
  66. 68. Price <ul><li>The prices for BBA Program will be normal according to the income level of Gujranwala. </li></ul><ul><li>As compare to the competitors, the price of our product is economical. </li></ul><ul><li>6000/- per subject. </li></ul>
  67. 69. Promotion <ul><li>We will use different sources for the promotion of our product like : </li></ul><ul><ul><li>Direct Marketing </li></ul></ul><ul><ul><ul><li>Conducting orientation programs in PGC for Inter students. </li></ul></ul></ul><ul><ul><li>Direct Mailing </li></ul></ul><ul><ul><li>TV Adds </li></ul></ul><ul><ul><li>Billboards </li></ul></ul><ul><ul><li>College Magazine </li></ul></ul>
  68. 70. Th ank You