here is the third theory of media management given by three psychologists.

2.  The first theory of Behavioral and human
relation theory is the “Behavioral management
theory.
 This theory consist of theories given by three
different types of psychologists.
1. Hugo Munsterberg
2. Douglas McGregor
3. Abraham Maslow

3.  Hugo Munsterberg was a German-American
and world’s first industrial psychologist.
Munsterberg suggests that psychology could
be used in many different industrial
applications, including management,
vocational decisions, advertising, job
performance, and employee motivation. He
approached that in an organization the
facilities given to the labor and the managers
should be equal. He emphasized on
understanding the mentality of labor to
increase your company’s productivity.

4.  McGregor was a social psychologist.
McGregor’s main theory is comprised of
Theory X and Theory Y.
 Both the theories are defined here:

5. Here are the postulates of this theory:
1. Human inheritably dislike doing work and it
will avoid doing it whenever its possible.
2. Man must be quested, controlled and directed
in order to achieve the goal of organization.
3. Man prefer to be directed and they lack
ambition.
4. People seek security from the workplace.

6.  Here are the postulates of this theory:
1. Work is natural for human being as they play and
rest.
2. Men will exercise self-direction if they are
committed to the common objective.
3. Commitment to the objective is the function of
rewards associated with achievements.
4. People learn to accept and seek responsibilities.
5. Creativity and imagination are widely distributed
among the population. People are capable of
using these abilities to solve organizational
problems.
6. People have potentials that are partially utilized.

7.  Abraham Harold Maslow was an American
clinical psychologist. He was best known for
creating ”Theory of hierarchy of needs”.
Maslow's hierarchy of needs is often portrayed
in the shape of a pyramid with the largest,
most fundamental needs at the bottom and the
need for self-actualization and self-
transcendence at the top.

8.  The levels are as follows.
1. Self-actualization – includes morality, creativity,
problem solving, etc.
2. Esteem – includes confidence, self-esteem,
achievement, respect, etc.
3. Belongingness – includes love, friendship,
intimacy, family, etc.
4. Safety – includes security of environment,
employment, resources, health, property, etc.
5. Physiological – includes air, food, water, sex,
sleep, other factors towards homeostasis, etc.