When you’re forming your search marketing strategy, you’re thinking about intent. Native advertising supplements your search strategy through every step of the funnel, from discovery to intent to purchase. Join Taboola’s Performance expert Meghan Miehe and Christopher Butlin of Stringo Media as well as Chad Pollitt (Native Advertising Institute) for a deeper dive into how consumers research their purchase decisions and an analysis of each stage where native advertising and search marketing go hand in hand. We’ll discuss how consumers research products at the consideration stage, how they find brands when they intend to purchase and how to use retargeting ... This presentation by Taboola's Meghan Miehe was part of SEMrush webinar https://youtu.be/Nkkr-MWHs1Y

1. October 2017
Boosting Your Search
Activity With Native
Discovery

3. Marketers are
constantly looking to
grab user attention

4. What Does Native Discovery Mean?

5. Why Native Discovery?

6. Native Other
58% of
Millennials
Prefer Native
Reach More Users With Native Discovery
Preferred Ad Unit
Surpassing Traditional
Display
Source: eMarketer :US Internet Users’ Primary Attitude Toward Native Ads; US Native Advertising Update: Focus on Video

7. Source: ComScore and Nielsen.
19%
Communication
22%
Social
13%
Multimedia
21%
Search
5%
Shopping
Reach More Users With Native Discovery
20%
Consuming
Content

8. Native Discovery Can Be Utilized
At Every Stage In The Funnel
Awareness
Decision
Loyalty
Consideration

9. Consideration – Research Phase
Finding information
using Search
Finding information
natively

10. Decision - Purchase Phase
Searching for brand
in keywords
Clicking directly on
brand in native ads

11. How Can Native Discovery Help You?
• Find new unique users/audiences
• Increase brand recognition
• Increase brand search
• Amplify your search retargeting with your native audience
• Measure multi-channel funnel to see brand queries uplift during and
after a native campaign

12. Time For The Roundtable
Chad Pollitt
VP of Audience and Co-founder
Relevance.com
Meghan Miehe
Team Lead, Partner Programs
Taboola
Christopher Butlin
Founder
Stringo Media