Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media For Your Business

702 views

Published on

A guide on Social Media Channels and steps for developing a Social Media Strategy for business owners and marketers. Presented by Keryn Brews from Quirk Education at the Business B-Hive function for looklocal, the online arm of Caxton Community Newspapers.

Published in: Business, News & Politics
  • Be the first to comment

Social Media For Your Business

  1. 1. Social Media for your BusinessThe Business B-Hive 29 August 2012
  2. 2. Owned
  3. 3. Earned
  4. 4. Paid
  5. 5. In South Africa1.5 million registeredLinkedIn users(Chatterbox Digital, 2012)4.6 million FacebookUsers(Social Bakers, 2012)328 000 South Africanvisitors to Pinterest eachmonth(World Wide Worx, 2012)
  6. 6. The Benefits• Low-cost• Possibility to go viral• Opportunity to create brand ambassadors• Direct feedback and insight• Opportunity to offer real value
  7. 7. Content is themessage, social media isthe vehicle
  8. 8. Social MediaChannelsBookmarking andAggregatingContent SharingSocial NetworksLocation
  9. 9. Aggregating
  10. 10. Bookmarking - Delicious
  11. 11. Content Sharing
  12. 12. Social Networks
  13. 13. Social NetworksFacebook• Timeline• Applications• Promotions• Engagement Ads• Ad Space Units• Facebook Connect• Like Button• News Feed
  14. 14. Location
  15. 15. Social Media Marketing Strategy
  16. 16. • Get buy-in• Understand the landscape• Analyse• Set objectives• Create an action plan• Implement• Track, analyse, optimise
  17. 17. Traditional marketing is nowonly trusted by 15% of buyers!(Erik Qualman - Socialnomics )78% of consumers trustrecommendations from theirsocial graph only(Erik Qualman – Socialnomics)90% of all purchases are subjectto social influence(Wired Magazine UK )90% of all consumers trustrecommendations from peoplethey know(The Nielsen Company )1. Get buy-in
  18. 18. 2. Understand the landscape: Listen
  19. 19. 3. Analyse(your customers)
  20. 20. 4. Set Objectives
  21. 21. Community management Support and Sales and lead customer generation service Strategic use of ReputationInsights and research social management media Advertising SEO and awareness Communication and outreach
  22. 22. Community Management
  23. 23. Support and Customer Service
  24. 24. Reputation Management
  25. 25. Search Engine Optimisation
  26. 26. Communication and outreach
  27. 27. Advertising and awareness
  28. 28. Sales and Lead generation
  29. 29. Insights and research
  30. 30. 5. Create an Action Plan
  31. 31. Consider the Risks and Challenges • No one cares • Social Media used by unhappy customers • Ongoing attention and monitoring is required • Measurement of impact can be difficult
  32. 32. Documents and Processes• Community Guidelines• Conversation Calendar• Escalation protocol• Social media checklist
  33. 33. 6. Implement
  34. 34. 7. Track, Analyse, Optimise
  35. 35. Thank you!
  36. 36. Quirk Education:www.quirk.biz/coursesEmail: Keryn.brews@quirk.biz

×