Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Strategy October 2017

45 views

Published on

I was recently asked to speak at one of the 'I Love Tring Retail' Shop Talks on the subject of social media for business - specifically aimed at the local retailers. This is a copy of the presentation.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Social Media Strategy October 2017

  1. 1. Social Media for Business Shop Talk 25 October 2017 I Love Tring Retail
  2. 2. Agenda Introduction Marketing Strategy Role of Social Media Social Media Strategy Facebook Advertising Social Media Tips Q&A
  3. 3. Marketing Strategy Strategy Digital Social Media Direct Mail Advertising Blogging Newsletters Events PR
  4. 4. The Role of Social Media Ultimate Goal: Customers have a GREAT EXPERIENCE and LOVE THE BRAND so much they want to SHARE IT with others
  5. 5. Ultimate Goal of Social Media • Improve Experience – Speed – Accuracy – Availability & delivery – Shop environment – Customer service • Build Brand Love – 3-way dialogue – Contextual communications – Loyalty & CRM – Deeper social media engagement – Occasion based brand activations
  6. 6. Social Media Strategy • Goals • Platform • Listening • Audit • Refine • Content • Review • Social Media Policy
  7. 7. Goals • What are you looking to achieve? • How much time do you have? • How much do you want to spend?
  8. 8. Platforms • Where do your customers ‘live’ online? • Where are your products/ brands being talked about? • What are your competitors doing?
  9. 9. Review • Identify ROI (Return on Investment) • Is your content being read? • Is your target audience interested in what you have to say?
  10. 10. Facebook Advertising • What are your goals? • Types of advertising formats • To boost or not to boost! • Lookalike audience
  11. 11. Social Media Top Tips • Online selling • Calls to Action • Encourage reviews • Measure activity • Content • Get personal • Create links • Videos and podcasts
  12. 12. Q & A APM www.alisonpagemarketing.co.uk

×