1. Anthony Daniels
PersonalInformation  Marital status: Married
 Nationality: British
 Date of Birth: 4th
November 1971
 Dependants: Four
 Full, clean UK driving license
Profile An experienced sales, marketing and commercial professional who is highly committed
and strives to achieve over and above targeted results. With a strong, outgoing
personality Anthony can work both individually or as part of team. Having achieved a
successful, proven track record in the UK cruise industry both as a supplier and a key
cruise distributor, Anthony is keen and ideally placed to develop his career to
Directorship level.
KeyAchievements Increased Sales above set targets significantly over a five year period
Retained and improved per diem during growth period against market conditions
Improved agent distribution within industry specialists and new to cruise agents
Introduced a high percentage of new guests to Ultra Luxury cruising from main stream
Called upon to drive and improve current sales teams, commercial agreements and
structures to a successful level
Professionalexperience Nov 2014 – to date Best@Cruises
Product Manager, Cruise
 Re-generate Cruise for The Best@ group
 Renegotiate commercials, co-op funding and trading agreements with all cruise
companies
 Design and Implement cruise strategy across whole company
 Construct back office system to support new cruise website
 Increase cruise business by 100% in year one and make cruise top three product by
year three
July 2014 – Oct 2014 Norwegian Cruise Line
Business Development Specialist
 Four month consultancy contract
 Directive to improve internal and external sales teams and thought processes
 Support Business Development Director in achieving increased sales team
performance
 Improve select accounts groups business and ROI
 Set up process for future teams to follow
June 2012 – June 2014 Reader Offers Limited
Commercial Development Manager
 Negotiate with all key cruise and third party partners exclusive trading terms
 Develop all commercial sectors from tour programme and direct business
 Enhance potential earning avenues on all sectors of tour packing
 Introduce new routes to market, partners and key opportunities for sales teams
 Increase client loyalty via membership club
 Database profiling
10 Lennox Road East
Gravesend
Kent
DA11 0NB
Phone 01474 356269
Mobile: 07943 751998
E-mail ant_daniels@yahoo.co.uk

2. May 2007 – March 2012 Regent Seven Seas Cruises
UK Sales Manager
 Manage and direct a team of seven staff to represent Regent in the UK
 To set and achieve company targets within budget
 Annual company planning in association with company MD
 Forward planning and solution solving
 Manage total sales budget
 Create and implement sales and marketing plans for all agent partners
 Represent Regent UK & abroad at trade events, consumer shows
 Design travel agent training programmes and guest presentations
 Organising guest and agent events
 Third party management
 Liaise with all trade associations ACE, TTG, Travel Weekly
Achievements
 Increased revenue 12% in year one, 18% in year two and currently 24%
 Restructured sales team and territories
 Streamlined commercial agreements and agency distribution
 Increased new guests to Regent by 12% (revenue)
 Improved agency communication and activity
April 2004 – May 2007 Regent Seven Seas Cruises
Sales Manager – South
 Sales Manager for all top Cruise Experts and general agents in Southern England.
 Contract Negotiations, Budget control, Sales & Marketing plans. Implementation of all.
 Sourcing new agents.
 Increasing all agents’ productivity whilst constantly hitting revenue targets and bottom
line targets set by head office.
 Travel Agent training and client events.
 Designing sales and marketing pieces and brochures.
 Feeding new leads to internal team.
 Hosting overseas educationals, client and agent presentations.
Achievements
 Substantially increased active agents
 Signed up National Accounts and Key Consortia
 Implement national roadshows
 Created and designed new agency training programme
June 2003 – March 2004 Cunard Line & Seabourn Cruise Line
RegionalSalesManager,London&SouthEast
 Account Manager for top producing Inner Circle Agents in London and South East England.
 Management of contract negotiations, sales and marketing plans and all budget spend.
 Tour Operator negotiation and brochure inclusion of product.
 Managerial control of Assistant RSM and Account Executive, London & South East.
 Development of new and existing business.
 Host to various travel partners for ship visits, educationals, ship launches and training sessions.

3. Education
FestivalCruises(UK)Ltd
SeniorKeyAccountManagerSept2002–May2003
Sandals & Beaches Resorts
Sales Manager (Kent & Sussex) Aug 2000 – Aug 2002
Norwegian Cruise Line
Key Account Executive (South) Oct 1998 – Jul 2000
Sales Training & Development Executive (UK) Sept 1995 – Oct 1998
Cruise Consultant Sept 1992 – Sept 1995
September 1988 - July 1990 North West Kent College
Gravesend,Kent.
COTAC I & II
 Pass – Grade B
BRITISH AIRWAYS PART I & II
 Pass – Grade B
September 1983 – July 1988 Northfleet School for Boys
Northfleet, Kent
GCSE EXAMINATIONS PASSED
English, Maths, Science, Geography, Technical design, Government/media
Personal A proud family man who thrives on inspiring his four children to always achieve the
best they can in all they do. Assists in managing both an Under 11’s football team
and Under 17’s rugby team.

4. Personal USP’s
 Sought and secured promotion to UK Head of Sales after Director retired
 Improved sales significantly year on year by over achieving on all targets set
 Involved in all aspects of setting targets to individual guest numbers per sailing, sales team
of seven’s individual targets and all travel industry commercial plans
 Thrives on finding personal triggers for each team member and each agency
 Writes and delivers strong, effective and varied presentations
 Hosted sessions for 20 to 5,000 delegates – agents and consumer
 Regular contributor to panel discussions at consumer and agent events
 Set up own company to improve agents sales of Ultra Luxury cruises using strong sales and
marketing methods
 Offered a senior commercial position at leading UK cruise specialist to assist in enhancing
strong product and marketing team
 Entrusted to lead and secure all commercial agreements for key partners based on improved
earnings and two year deals
 Represented all companies at agent and consumer events as face of company
 Assisted direct managerial report on enhancing company strategies and commerciality
 Sales and training job created specifically to promote me from top reservation agent to field
based sales, training and development executive
 Promoted from national executive to key account manager for the largest territory leading
companies strongest cruise agents
 Employed by Sandals as cruise expert in view to head up cruise operation for UK & Europe
group
 Head hunted by Cunard Head of Sales to manage and improve largest producing region in
UK
 Re-structured field team at Radisson Seven Seas along with Sales Director